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In today’s digital landscape, data plays the driving force behind any successful marketing strategies. Businesses depend on analytics tools to understand consumer behavior, optimize campaigns,
Google Analytics 4 (GA4) is replacing Universal Analytics. Starting July 1, 2023, Universal Analytics (UA) is going to stop processing data in standard properties. So,
A product may flourish or flounder depending on how it is managed. Often, web product management requires a committed product manager who can carefully plan
When shopping online, customers expect a seamless, streamlined experience that makes the purchasing experience as painless as possible. B2B companies, in particular, need some way
