Video Content for eCommerce: Find the Right Type to Boost Conversions

Nowadays, video content is a must when it comes to increasing conversions — especially when it comes to eCommerce. After all, these marketing-optimized videos provide the most reliable way to…

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Branding Strategies for Small Businesses  

Small businesses, like all companies, can benefit from employing certain branding strategies, as doing so provides a competitive advantage over entities with less-defined brands. It’s critical for businesses to understand…

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5 Marketing Mistakes That Every Startup Makes

Startups face numerous challenges during take-off. They end up making marketingmistakes, some of which have led to the death of the most brilliant ideas. Some of the mistakes slow down…

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local seo

The Simple (But Definitive) Guide to eCommerce SEO

eCommerce SEO is something that every online store should do. It greatly helps with scalability and it improves almost every metric your business focuses on. There are a variety of…

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How To Excel At Attracting Organic Traffic For eCommerce Stores

In the age of internet supremacy and the digital revolution, eCommerce businesses can only become successful when there’s an influx of regular traffic on their websites. This includes both organic…

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customer testimonials

How to Use Customer Testimonials in Your Emails for the Most Success

Testimonials are an important aspect of the consumer experience. It’s stated that most individuals are “270% more likely” to buy a product that has five reviews than one that has…

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