marketing automation

The Importance of Marketing Automation in the Post-Covid-19 Era

The rise of COVID-19 caught everyone off guard. Even large companies and world leaders were taken aback and were unprepared to handle the gradual consequences of the virus. One of…

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mobile-first marketing

How can a Mobile-First Marketing Mix Help Small Businesses Improve Lead Generation and Conversions?

Mobile phones account for over 50% of the time spent online, and with mobile users on the rise, this figure will only increase. Mobiles also dominate eCommerce. It’s projected that…

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Turn Curious Visitors Into Valuable Customers With Explainer Videos

There are people out there with problems that your products or services can solve. And often, all that stands between them and a shopping decision is a better understanding of what your product is all about.   That’s where video marketing and explainer videos come in.  …

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Social Marketing Reviews & Your Digital Marketing Strategy

Anyone with a laptop, desktop, tablet, or smart phone has internet connection and can readily read online reviews, ratings, and comments from other users and consumers of various services. These…

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regional marketing

What’s Regional Marketing & Where Does It Fit Into My Company’s Strategy?

Image credit: Piqsels  Marketers like to cast a wide net, and it’s easy to see why. The more people you reach, the more leads you can generate: it’s all about playing…

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What is a Content Commerce Strategy?

Online retailers have known for years that content is an essential part of attracting and retaining a loyal customer base. Creating valuable content is one of the best ways for…

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