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Merchant Center Next to Replace Merchant Center 

Soumi Biswas May 30, 2023

Merchant Center Next to Replace Google Merchant Center 

Bid adieu to Goodbye Google Merchant Center. Say hello to Merchant Center Next. 

At Google Marketing Live 2023 (GML), Google unveiled an exciting update: Merchant Center Next. This new iteration of Google’s Merchant Center promises to simplify product management for digital marketers, offering a more user-friendly and streamlined experience.  

In this blog post, let’s explore the key features of Merchant Center Next and discuss how it can benefit digital marketers, enabling them to optimize their product feeds, gain valuable insights, and streamline their inventory management processes. 

1. Key Features 

Merchant Center Next is a game-changer for digital marketers, providing a host of features that can revolutionize their product management strategies: 

1.1. Streamlining Product Feeds 

Say goodbye to the complexities of manually setting up product feeds or building specialized data feeds. Merchant Center Next takes the hassle out of the equation by automatically populating your product feed with information detected from your website. No more tedious data entry or uploads required. Google does the work for you! 

1.2. Flexibility and Control 

Marketers, you’re in the driver’s seat with Merchant Center Next. Google understands the need for customization, and that’s why they allow you to edit the automated data that gets pulled in.  

Whether you want to fine-tune product details or make specific adjustments, Merchant Center Next gives you the flexibility to tailor your product feed according to your requirements. And if you prefer not to rely on automation, you can even turn off this feature entirely. 

1.3. Enhanced Insights and Reporting 

If you are a marketer, you know the value of data-driven insights. With Merchant Center Next, Google brings insight reports directly into the Performance tab, offering a seamless and comprehensive view of your product performance.  

The new streamlined interface showcases detailed data, including competitive visibility, pricing, demand, store visibility on search and maps, non-product website results, and more. These insights empower you to make informed decisions and optimize your product strategy effectively. 

1.4. Improved User Experience 

Unlike Google Merchant Centre, Merchant Center Next is designed with the user in mind. Google has taken great care to create a simplified and intuitive interface, making it easier for marketers, regardless of their technical expertise, to navigate the platform.  

The automated population of product information reduces the headaches and frustrations often faced by less technically inclined individuals when dealing with complex product feeds. It’s a win-win situation! 

2. Google Plans a Smooth Transition and Rollout 

Google understands the importance of a smooth transition and plans to complete the global rollout of Merchant Center Next by 2024. To ensure a hassle-free migration, Google will notify merchants when Merchant Center Next is ready for them.  

This gradual approach is going to help digital marketers adapt to the new platform at a responsible pace, without disrupting their current operations. Smaller businesses will be upgraded to Merchant Center Next in the coming months, offering marketers of all sizes the opportunity to leverage this innovative solution. 


Google Merchant Center Next is going to be a game-changer for digital marketers, offering a streamlined and efficient product management experience. With automated feed population, reporting, centralized inventory management, and a seamless transition plan, digital marketers stand to benefit tremendously. 

By simplifying workflows, empowering marketers with insights, and optimizing inventory management processes, Google Merchant Center Next is going to open new opportunities for growth.  

This transformational update from Google sets the stage for a new era of product management, empowering digital marketers to achieve greater success and deliver exceptional customer experiences.  

Stay ahead of the game and unlock the full potential of your product marketing with Merchant Center Next! 

For more updates, do check out our latest blogs. Or simply give our marketing experts a call! 

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