A Guide to Using AI to Increase Sales and Boost Your Business
Brent PetersonMay 13, 2020
Artificial intelligence (AI) is becoming more and more involved in every industry and aspect of our lives. AI is not at the point where it can replace humans, but it can help a lot of industries to do certain tasks more efficiently and effectively. How can AI help with sales, though? AI tools can actually help with sales by being quicker and staying ahead of the game. The best way to improve sales is by gathering data to analyze and make data-driven decisions, and AI is great for that. Here are some different ways that AI can help you grow your business by increasing sales.
1. AI can help get better leads.
2. Predictive analysis improves pitches.
3. Better upsell opportunities.
4. AI works around the clock.
5. AI is a great digital assistant.
Possible leads are found using different platforms such as Google or LinkedIn, but when AI is involved, it can actually cross-reference the data you collect against many other sources so you get the most accurate data for your business. Using AI for this process can help sales because you can follow up more accurately and your close ratios will improve because you’re just working from better data. With AI, you get the best up-to-date information for the most accurate leads, so you will no longer make calls to disconnected numbers or see emails bounce back.
An AI system allows you to build customer profiles that are segregated by behavior and habits. This additional information helps your sales system better predict what customers need or may wish to buy. As per Jonathan Reeves, a data manager at Revieweal and Uktopwriters, “this is good for sales because predictive analysis helps salespeople already know key information about clients before they meet them. This can boost their confidence but also allows them to modify the pitch accordingly to the audience and get more chance of converting the lead into a customer.”
Businesses must be able to balance getting new sales while still retaining their current customers so they can keep growing. AI can help salespeople figure out when customers should be buying again and how they can use a product. For example, Amazon uses AI to figure out customer buying patterns and anticipate the needs of their clients before they even arise. Uber is doing similar things by using heat maps and AI to get their drivers in the right areas at the right times. This is a good step forward for customers as well as businesses.
AI can help your business develop a program that will let you know when your clients should be running low on a certain product of yours, or let you know of other products that your customers might be interested in.
Because the world today is so fast-paced, businesses that can work all day and night are more likely to stay ahead of their competitors. AI can do the work you need to do 24/7 while you spend your time guiding them in the decisions and making the final call on key decisions. This helps sales by allowing you to sell more hours of the day while freeing you up to focus on more big-picture decisions.
Martha Jameson, a tech writer at Big Assignments and Bestbritishessays, explains that “while you rest or work on something more time-consuming and valuable, your AI program is working 24/7 to analyze the data you collect and give you actionable insights.”
To be more productive, have AI become your digital assistant. You can use AI as voice-controlled digital sales assistants so that your sales reps can record key information on any of their devices, day and night. These assistants can also ask key questions and help your sales rep get through the process in the right way. While your sales reps can focus on key conversations and conversions, AI assistants can do crucial data entry.
Many businesses have fully embraced the developments that AI has given the sales industry, while others are concerned and anxious about the changes it’s bringing. The good thing about AI is that it can help businesses boost their presence and improve sales.
Molly Crockett is a successful marketing writer for Oxessays reviews and Assignment help Adelaide, where she shares her unique lifestyle tips and personal development advice with her audience. In her spare time, Molly enjoys teaching writing skills to young people at Top Canadian Writers.
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