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Eleanor Hecks

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear. 

Your website’s user experience (UX) can either keep site visitors there and turn them into leads or drive them away. Even little changes can make

Most industries have data online at least part of the time in today’s global, virtual economy. Ensuring proprietary information and all your hard work doesn’t

Of the metrics available to small business owners, website designers, and digital marketers, conversions are the best indication of how well one’s digital presence delivers

How you incorporate videos on your website can have a big impact on engagement. Context, thumbnail choice and location can encourage visitors to click on

Do the designs for your brand reflect your company persona? The most successful brands present a consistent image across any platform they appear. At the

No matter what kind of niche your business is in, your website will play many important roles. It’s the hub of your online marketing strategy

#html-body [data-pb-style=JENCXN6]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat no-repeat;background-attachment:scroll}The slightest variations in landing page design can have a major difference in whether a visitor clicks through or clicks away. To

An effective sales funnel with a track record of success is essential for a company that wants to lock down business and attract new customers.

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