What do Toyota, Berlin Packaging, and AS Colour have in common?
They’re winning the B2B eCommerce game—and they’re doing it on BigCommerce. From massive product catalogs to seamless ERP integrations and custom buyer portals, these brands are turning complexity into opportunity. If your current platform feels like it’s holding you back, this is your wake-up call to see what’s truly possible.
B2B eCommerce is evolving—fast. Buyers now expect speed, self-service, and seamless access to exactly what they need—no waiting, no hassles. Traditional platforms often struggle to keep up with these demands, falling short on agility, user experience, and cost-effectiveness. That’s where BigCommerce stands out. It’s powering some of the most innovative B2B storefronts across industries by removing friction and putting flexibility at the core.
👇 Let’s dive into the top B2B stores built on BigCommerce in 2025:
If you’re looking for inspiration in 2025, these Top BigCommerce Stores 2025 are a masterclass in digital transformation. From sleek UX to powerful back-end integrations, they represent the Best BigCommerce Websites 2025 and are setting new standards in B2B selling.
These are not just well-designed sites—they’re Leading BigCommerce eCommerce Examples of how thoughtful strategy and the right platform can create Successful BigCommerce Online Stores. Whether you’re planning your next BigCommerce website, evaluating BigCommerce store design trends, or researching innovative BigCommerce retailers, this list offers practical insights and BigCommerce eCommerce success stories that can guide your next move.
Berlin Packaging – berlinpackaging.com
- Industry: Packaging (wholesale supplier of glass, plastic, and metal containers).
- Key features/strengths: Deep integration of BigCommerce with back-end systems and custom functionalities. Berlin Packaging leverages BigCommerce’s open APIs to connect its ERP and implement bespoke features like specialized product attributes and custom shipping options (B2B Ecommerce Website: Top UX Strategies for Success). This flexibility enabled a 27% YoY increase in conversion rates and a 2,969% YoY jump in web lead volume after replatforming to BigCommerce (B2B Ecommerce Brands: Key Functions + Top Examples).
- Notable recognitions: BigCommerce honored Berlin Packaging’s site (developed by partner Americaneagle.com) with a “B2B Excellence” award for its outstanding B2B user experience and integrations ( Recognized for B2B Excellence | Americaneagle.com ).
- Why it stands out: As a global market leader in packaging, Berlin Packaging demonstrates how BigCommerce can power enterprise-scale B2B operations. Its site combines robust custom functionality with impressive results, showcasing a smooth, feature-rich B2B buying experience that rivals B2C standards (B2B Ecommerce Website: Top UX Strategies for Success).
Clarion Safety Systems – clarionsafety.com
- Industry: Industrial safety signage and labels.
- Key features/strengths: A niche B2B veteran (25+ years in business), Clarion Safety rebuilt its eCommerce around advanced site search and UX on BigCommerce. Because roughly 75% of their revenue comes via internal site search, the company prioritized a platform that could deliver fast, user-friendly search and navigation (B2B Ecommerce Brands: Key Functions + Top Examples). BigCommerce provided that reliability, and since launching the new site, Clarion has seen web traffic grow 43% year-over-year (B2B Ecommerce Brands: Key Functions + Top Examples).
- Notable recognitions: Featured by BigCommerce as a B2B success story for its significant traffic growth and search-driven shopping experience (B2B Ecommerce Brands: Key Functions + Top Examples).
- Why it stands out: Clarion Safety’s BigCommerce store is a textbook example of B2B UX excellence – even in a specialized industry. By delivering quick search, easy ordering, and rich product info for safety products, Clarion shows how a well-optimized BigCommerce site can win loyal B2B customers and drive growth in a competitive niche.
Casey’s Distributing – caseys-distributing.com
- Industry: Wholesale distributor of licensed sports memorabilia and novelties.
- Key features/strengths: Casey’s serves thousands of independent retailers and manages a catalog of over 50,000 SKUs across NFL, NBA, MLB, NCAA and more (B2B Ecommerce Brands: Key Functions + Top Examples). BigCommerce’s API-driven flexibility allows Casey’s to handle this scale and even build an upcoming integrated app for resellers, so other BigCommerce merchants can seamlessly add Casey’s products to their own stores (B2B Ecommerce Brands: Key Functions + Top Examples). Operationally, BigCommerce has streamlined processes – Casey’s reports an 8× increase in productivity since migrating (B2B Ecommerce Brands: Key Functions + Top Examples).
- Notable recognitions: Highlighted by BigCommerce for its innovative use of the platform’s API (developing a reseller app) and substantial efficiency gains (8× productivity boost) (B2B Ecommerce Brands: Key Functions + Top Examples).
- Why it stands out: Casey’s Distributing is a prime example of B2B at scale on BigCommerce. Its site combines a massive product selection with tools for reseller engagement, showing how BigCommerce can empower a distributor to expand reach and serve a wide network of B2B customers with ease and speed (B2B Ecommerce Brands: Key Functions + Top Examples).
Avery Dennison – averydennison.com
- Industry: Packaging materials and labeling solutions (enterprise manufacturing).
- Key features/strengths: A Fortune 500 company, Avery Dennison runs a complex B2B operation spanning numerous industries and thousands of products (Top B2B eCommerce case studies for BigCommerce merchants). They chose BigCommerce for its enterprise-level customization – enabling personalized catalogs and contract pricing for different customer segments, plus integration with Avery’s existing systems (Top B2B eCommerce case studies for BigCommerce merchants). The BigCommerce platform allowed Avery to automate many workflows (e.g. custom order processing) while delivering a smoother buying process for clients.
- Notable recognitions: BigCommerce showcases Avery Dennison as a case study in B2B digital transformation, noting the notable uptick in sales and customer satisfaction after launch (Top B2B eCommerce case studies for BigCommerce merchants). (Avery’s B2B site is cited as an example of how a well-implemented BigCommerce solution can benefit a global enterprise.)
- Why it stands out: Avery Dennison’s adoption of BigCommerce underscores the platform’s ability to handle large-scale, global B2B needs. The site stands out for its tailored B2B shopping experience (each buyer sees relevant products and pricing) and for proving that even a huge, traditional manufacturer can modernize its sales channel and delight customers online (Top B2B eCommerce case studies for BigCommerce merchants).
Toyota Australia (Merchandise Store) – shop.toyota.com.au
- Industry: Automotive – Branded merchandise and accessories (B2B2C retail).
- Key features/strengths: Toyota’s Australian merchandise portal is built on BigCommerce Enterprise to serve both Toyota dealerships (B2B) and consumers. After 30 years of selling merchandise only through regional offices, Toyota launched this online store to distribute products across 250+ dealerships nationwide, while also selling direct to fans and customers (Toyota Selects BigCommerce to Power Online Stores in Australia). The site handles bulk orders for dealer inventory alongside consumer orders seamlessly. Toyota’s team praises the BigCommerce platform’s robust functionality, which let them focus on marketing rather than maintenance as the site scaled up (Toyota Selects BigCommerce to Power Online Stores in Australia).
- Notable recognitions: Publicly announced by Toyota and BigCommerce as a strategic eCommerce expansion – a testament to BigCommerce being trusted by a world-renowned brand for both B2B and D2C operations (Toyota Selects BigCommerce to Power Online Stores in Australia). (The launch was featured in press releases and industry news in Australia.)
- Why it stands out: This store shows how BigCommerce enables hybrid B2B/B2C models for major brands. Toyota’s merch site stands out for its clean design and dual-purpose functionality – empowering its dealer network with online ordering while also engaging retail customers. It’s a high-profile example of BigCommerce’s scalability and user experience meeting the standards of a global automotive leader (Toyota Selects BigCommerce to Power Online Stores in Australia).
AS Colour – ascolour.com
- Industry: Apparel (blank clothing for printers and merchandisers, plus DTC retail).
- Key features/strengths: AS Colour is a fashion brand that supplies blank t-shirts and apparel in bulk to other businesses (screen printers, promotional product companies) while also selling direct-to-consumer. BigCommerce allows AS Colour to run a unified site for B2B and B2C – using features like customer groups and price lists to give wholesale buyers special pricing and private logins (B2B Ecommerce Website: Top UX Strategies for Success). On the front-end, the site maintains a chic, retail-caliber design, which was a priority for AS Colour’s team: “We needed a website with the look and feel of retail, while also providing B2B functionality,” noted their Head of Design, and BigCommerce delivered exactly that (B2B Ecommerce Website: Top UX Strategies for Success).
- Notable recognitions: Profiled by BigCommerce for successfully blending B2C design with B2B capabilities (AS Colour’s site has been featured as a case study in how to serve dual audiences) (B2B Ecommerce Website: Top UX Strategies for Success).
- Why it stands out: AS Colour’s BigCommerce implementation proves that a brand can cater to both individual shoppers and business clients on one platform. The site stands out for its sleek UX and frictionless wholesale features – for example, bulk order tools and tiered pricing – which have helped AS Colour expand its B2B reach globally without needing a separate storefront (B2B Ecommerce Website: Top UX Strategies for Success).
Coco Republic – cocorepublic.com
- Industry: Furniture and home furnishings (serving consumers and trade professionals).
- Key features/strengths: Coco Republic is a luxury furniture retailer that supplies products to interior designers, commercial projects, and end consumers alike. They migrated to BigCommerce to overcome limitations of their old platform and have since expanded both their B2B and DTC sales globally at a lower total cost (B2B Ecommerce Website: Top UX Strategies for Success). On BigCommerce, Coco Republic utilizes B2B Edition features such as custom quoting in cart and client-specific pricing, providing a modern, self-service purchasing experience for trade clients (B2B Ecommerce Website: Top UX Strategies for Success). For example, designers can log in to see their discounted trade pricing and easily place large orders.
- Notable recognitions: Spotlighted by BigCommerce for its rapid growth post-migration – Coco Republic is often cited as a case study for successfully scaling an international, omnichannel business on the platform (B2B Ecommerce Website: Top UX Strategies for Success).
- Why it stands out: Coco Republic’s site exemplifies design-driven B2B eCommerce. Despite being in a traditionally high-touch sector, they’ve created an online showroom that caters to professional buyers with sophisticated tools (while still wowing retail shoppers). This dual success, along with the brand’s reputation in the design industry, makes Coco Republic one of the leading B2B implementations on BigCommerce’s roster (B2B Ecommerce Website: Top UX Strategies for Success).
Ballard Industrial – ballardindustrial.com
- Industry: Industrial supply and MRO (marine, manufacturing, and industrial equipment).
- Key features/strengths: A family-founded distributor from 1952, Ballard Industrial reinvented its online channel with BigCommerce to meet modern B2B buyer expectations (Case Study: How Ballard Industrial Built Its B2B Experience | Industrial Equipment News) (Case Study: How Ballard Industrial Built Its B2B Experience | Industrial Equipment News). Using BigCommerce B2B Edition, Ballard set up advanced capabilities like customer-specific pricing tiers and a quick-order pad for frequent buyers (Case Study: How Ballard Industrial Built Its B2B Experience | Industrial Equipment News) (Case Study: How Ballard Industrial Built Its B2B Experience | Industrial Equipment News). Notably, they integrated BigCommerce with their ERP system to enable real-time pricing updates – when customers add items to the cart, the site pings Ballard’s ERP to fetch up-to-the-minute prices based on volatile raw material costs (B2B Ecommerce Website: Top UX Strategies for Success) (B2B Ecommerce Website: Top UX Strategies for Success). This ensures large orders always reflect correct pricing.
- Notable recognitions: Ballard’s eCommerce revamp has been featured in industry publications (e.g. Industrial Equipment News) as a model for bringing a traditionally offline B2B business into the digital age (Case Study: How Ballard Industrial Built Its B2B Experience | Industrial Equipment News) (Case Study: How Ballard Industrial Built Its B2B Experience | Industrial Equipment News). BigCommerce also highlights Ballard for its innovative use of built-in B2B functions like tiered pricing and automated approvals.
- Why it stands out: Ballard Industrial stands out for its seamless customer experience – turning what used to be a manual, phone-order process into a full self-service online store. By implementing features like quick order, account-based pricing, and ERP integration, Ballard’s BigCommerce site delivers the convenience and efficiency that B2B buyers crave, all while handling the complexity (huge catalog, negotiated prices) behind the scenes. It’s a leading example of a traditional distributor successfully modernizing with BigCommerce to drive B2B growth.
Toolsaver (by Toolstop) – toolsaver.co.uk
- Industry: Hardware and tools (B2B wholesale and B2C retail).
- Key features/strengths: Toolsaver is the B2B eCommerce arm of UK-based Toolstop, created to sell power tools and equipment in bulk to trade customers. The company leveraged BigCommerce’s open API architecture to build much of its solution in-house: they developed a custom PIM system (“SKUPAL”) for managing product data and promotions, as well as an integrated warehouse management system – all tied into BigCommerce (B2B Ecommerce Website: Top UX Strategies for Success) (B2B Ecommerce Website: Top UX Strategies for Success). This tight integration streamlined operations across online sales and inventory. After testing BigCommerce with Toolsaver, Toolstop was so impressed that they migrated their consumer retail site to BigCommerce as well (Toolstop Witnesses 400% Online Order Surge Following …). The move resulted in a 400% surge in online orders on the Toolsaver site post-launch (Toolstop Witnesses 400% Online Order Surge Following …).
- Notable recognitions: Named by BigCommerce as one of its notable brands in EMEA (Europe, Middle East & Africa) – Toolsaver/Toolstop is highlighted alongside other major retailers in BigCommerce’s international expansion press releases (BigCommerce Broadens International Presence with Entry into Poland, Romania, India, the UAE and South Africa). This underscores its success on the platform.
- Why it stands out: Toolsaver stands out for its technical innovation and growth. By using BigCommerce’s flexibility to create bespoke internal tools, they achieved remarkable scalability (400% order growth) without sacrificing control. It’s a showcase of how a mid-market company can employ BigCommerce to support complex B2B requirements (like multi-channel wholesale/retail and custom integrations) and reap huge rewards in efficiency and sales (BigCommerce Broadens International Presence with Entry into Poland, Romania, India, the UAE and South Africa).
Heat Transfer Warehouse – heattransferwarehouse.com
- Industry: Custom apparel supplies (heat transfer vinyl, equipment and accessories) – serving both small business decorators (B2B) and hobbyists (B2C).
- Key features/strengths: Since launching in 2010, Heat Transfer Warehouse has grown a strong B2B following among T-shirt printers and sign shops, alongside its direct sales. On BigCommerce, the company capitalizes on built-in wholesale features: using customer groups and price lists, they offer differentiated pricing and volume discounts to their business buyers (B2B Ecommerce Website: Top UX Strategies for Success). This means a registered business customer sees their tailored bulk pricing automatically, creating a smoother ordering process. According to Heat Transfer Warehouse’s team, BigCommerce made it easy to set up these pricing tiers and rules for various B2B segments (B2B Ecommerce Website: Top UX Strategies for Success). The result is a website where pro buyers feel “at home” with the pricing and service they expect, while casual retail customers can still shop normally.
- Notable recognitions: Featured in BigCommerce’s B2B UX showcase for its effective use of customer-specific pricing and its dual B2B/DTC growth (B2B Ecommerce Website: Top UX Strategies for Success) (B2B Ecommerce Website: Top UX Strategies for Success). The company is frequently cited as an example of how niche B2B merchants can thrive online by mirroring B2C convenience.
- Why it stands out: Heat Transfer Warehouse proves that even in a specialized sector, a well-executed BigCommerce store can become an industry-leading B2B portal. It stands out for its intuitive wholesale customer experience (e.g. instant quantity-based pricing, fast reordering) and for showing consistent innovation in eCommerce strategy. By catering to the needs of both individual crafters and high-volume business clients on one site, it underscores BigCommerce’s strength in supporting multi-tier B2B commerce with ease (B2B Ecommerce Website: Top UX Strategies for Success).
Each of the above stores exemplifies excellence in B2B eCommerce on BigCommerce – from leveraging advanced platform features to achieving industry recognition or significant growth. They span a variety of industries, underlining BigCommerce’s versatility in powering everything from heavy-duty industrial suppliers to design-forward retail brands. Sources: The information and metrics are drawn from BigCommerce case studies, press releases, and reputable eCommerce news sources (B2B Ecommerce Brands: Key Functions + Top Examples) (Toyota Selects BigCommerce to Power Online Stores in Australia) (B2B Ecommerce Website: Top UX Strategies for Success), ensuring an up-to-date and factual representation of each store’s performance and reputation.
Why BigCommerce Is a Top Choice for B2B eCommerce Owners
Unlike legacy platforms that are rigid and expensive to maintain, BigCommerce offers:
- ✅ Custom pricing, payment terms, and catalogs tailored to every buyer group
- ✅ Punchout and API integrations with ERPs, CRMs, and procurement platforms
- ✅ B2B Edition features like quote management, company accounts, and purchase approvals
- ✅ Headless and composable commerce options for total frontend freedom
- ✅ A lower total cost of ownership with faster time-to-market
Whether you’re selling to small businesses or enterprise clients, BigCommerce equips you to scale effortlessly, personalize buyer journeys, and launch high-converting experiences—all without sacrificing control.
Final Thoughts: Future-Proof Your B2B Store with BigCommerce
The brands listed in this post didn’t just upgrade their sites—they transformed how they do business. They moved from legacy constraints to modern commerce agility, unlocking new revenue streams and delighting their buyers. If you want to join the ranks of B2B leaders delivering seamless, scalable, and secure eCommerce experiences, BigCommerce could be the smartest move you’ll make this year.
The Brands Winning on BigCommerce Started with a Bold Step
Take yours—book a discovery call with Wagento.
FAQs
1. Why choose BigCommerce over other eCommerce platforms for B2B?
BigCommerce offers advanced B2B features like customer-specific pricing, quote management, purchase approvals, and ERP integrations—without requiring heavy custom development. It’s scalable, flexible, and ideal for both mid-market and enterprise brands.
2. Is BigCommerce suitable for large-scale B2B operations?
Yes. BigCommerce powers enterprise-level B2B eCommerce with support for complex product catalogs, multi-user company accounts, punchout catalogs, and custom workflows—all while maintaining fast performance and a modern buyer experience.
3. Can I build both B2B and B2C storefronts on BigCommerce?
Absolutely. Many successful brands (like AS Colour and Toyota) use BigCommerce to run hybrid B2B/B2C stores with tailored experiences for each audience using customer groups, pricing rules, and front-end flexibility.
4. What are some top BigCommerce store design trends in 2025?
In 2025, the best BigCommerce websites are leveraging headless architecture, minimalistic UI, AI-powered search, and mobile-first design. B2B stores are also focusing on self-service portals, real-time pricing, and fast reorder experiences.
5. What makes a BigCommerce store successful?
A successful BigCommerce online store focuses on user experience, speed, and automation. The top brands combine thoughtful design with features like ERP sync, advanced search, and personalized buyer journeys to reduce friction and boost conversions.
6. Are there real-world success stories of B2B businesses using BigCommerce?
Yes. From Berlin Packaging and Clarion Safety to Casey’s Distributing, many brands have achieved significant growth and productivity gains by switching to BigCommerce. These stories showcase how innovation + the right platform = real eCommerce results.
7. Does BigCommerce offer built-in B2B tools or require third-party apps?
BigCommerce comes with a dedicated B2B Edition, which includes built-in tools like shared company accounts, quote management, requisition lists, and custom catalogs—no third-party apps required for most B2B needs.
8. How customizable is a BigCommerce store for unique B2B workflows?
BigCommerce offers open APIs and headless commerce capabilities, allowing for deep customization. You can integrate with ERP systems, CRMs, inventory tools, and more, tailoring the checkout, catalog, and user permissions to fit your workflow.
9. What kind of support does BigCommerce provide for B2B merchants?
BigCommerce provides 24/7 technical support, a rich partner ecosystem, and extensive documentation. For B2B merchants, the platform also offers dedicated account managers and enterprise-level onboarding and success support.
10. Is BigCommerce secure and compliant for B2B transactions?
Yes. BigCommerce is PCI DSS compliant out of the box, includes SSL certification, and provides advanced security features like fraud detection integrations, SSO, and multi-layered protection for customer data and payment information.
11. Can I manage multiple storefronts under one BigCommerce account?
Yes. With Multi-Storefront (MSF) capabilities, BigCommerce allows you to manage multiple brands, regions, or customer segments under one admin panel—perfect for B2B brands targeting different industries or countries.
12. What industries benefit most from BigCommerce for B2B?
Industries like manufacturing, automotive, electronics, wholesale, apparel, and industrial supplies thrive on BigCommerce. The platform’s scalability, B2B tools, and ERP-friendly integrations make it ideal for complex, high-volume transactions.
