BigCommerce B2B Edition: Why Is It Best for B2B Business
Soumi BiswasApril 3, 2023
Hey! Have you heard about the newest member of the BigCommerce family? Not yet! You might be then fall behind the industry updates. But you don’t need to worry at all! This blog will take you through every bit of BigCommerce B2B that you should be aware of to stay ahead in the commercial market. Plus, easily meet the expectations of your B2B customers.
1. Understanding The eCommerce Landscape
Lately, the world of eCommerce is going through a paradigm shift. Right from skyrocketing market values to changes in consumer behavior, we have seen massive changes within eCommerce. B2B eCommerce is not an exception. It has also gone through a huge shift.
In fact, most of us might have noticed that B2B eCommerce has faced an upsurge since the pandemic hit in 2020. The pandemic has been a totally significant change as it has propelled the online purchase of goods and services.
This trend makes sense completely. In today’s age, most businesses are looking for a process that offers minimal human interaction while keeping the entire process easy and efficient.
1.1. What do Reports Show?
As per the 2023 B2B Commerce Growth Strategies Report, for B2B sellers, expanding into new markets is easy with this process. B2B businesses can easily take advantage of eCommerce platforms like BigCommerce to have a better global reach.
The paradigm shift that one is getting to see these days is mainly due to strategic thinking, and accelerated investments within the B2B landscape.
And to be honest, these days, everyone is looking for ways to be more efficient and save money. With reduced costs and streamlined processes, it’s a win-win for everyone. So, if you’re a business owner who’s still on the fence about making the shift to B2B eCommerce, now is the time to do it!
So, it won’t be wrong to say that the eCommerce platform you choose should be tailored specifically for B2B operations and offer features that cater to the unique needs of your customers. Hence, the BigCommerce B2B seems to be the perfect fit.
1.2. Why The Shift?
One needs to understand that B2B buyers are no different from B2C consumers. They also look for a tailored shopping experience based on their earlier actions.
Hence, it is important for B2B organizations to invest in digital commerce solutions, like BigCommerce B2B that would modernize the B2B buying experience for them.
Similarly, B2B transactions are more complex than B2C transactions and require a specialized eCommerce platform to meet the unique needs of B2B buyers. A B2B eCommerce platform should offer features, like custom quotes, bulk ordering, account management, and streamlined procurement processes.
Also, the platform should be able to handle complex pricing models, manage large product catalogs, and integrate with other enterprise systems such as ERP and CRM.
Overall, choosing the right B2B eCommerce platform is critical to the success of your B2B business. This is where one can trust on BigCommerce B2B edition completely.
2. BigCommerce B2B Edition: Get to Know It
As the world of commerce continues to evolve, B2B brands are also looking for ways to keep up with the trends and stay ahead of the competition. One solution that is gaining popularity among B2B businesses is the BigCommerce B2B Edition.
Let’s explore what the B2B Edition BigCommerce is all about, and how it is benefiting B2B brands. But before that let’s have a look into BigCommerce.
2.1. BigCommerce: Get a Better Understanding
You might be aware that BigCommerce’s customization capabilities have allowed businesses to take the customer’s shopping experience to the next level. Since hybrid business models for different business units are coming up, having a specific B2B functionality has been the last thing that brand managers are always looking for. Why? To improve the day-to-day operation of any complex business models.
The B2B BigCommerce unlocks the benefits of the B2B and the functions specific to purchase orders, customer grouping, net terms, and more.
2.2 Overview of BigCommerce B2B
In today’s digital age, businesses have evolved to a great extent, and so have their needs. For companies that engage in business-to-business (B2B) transactions, having an eCommerce platform that caters to their unique needs is crucial. That’s where B2B Edition BigCommerce comes in.
BigCommerce B2B Edition is a specialized version of the popular eCommerce platform that is tailored specifically for B2B businesses. It offers a range of features and functionalities that cater to the unique requirements of B2B organizations, such as bulk ordering, custom pricing, and multiple user roles.
BigCommerce B2B is built on the BigCommerce platform, which is already known for its powerful eCommerce capabilities, but with added features that cater to the unique needs of B2B organizations.
In simple words, the BigCommerce B2B is a solution designed specifically for B2B businesses that need a flexible, scalable, and customizable platform to manage their online sales.
2.2. How Can B2B Businesses Use It?
With BigCommerce B2B Edition, businesses can create a fully functional online store that allows their customers to purchase products in bulk, view their order history, and manage their accounts. Since the platform comes with advanced features such as custom catalogs, complex pricing rules, and quoting capabilities, businesses can provide a personalized experience to their customers.
3. BigCommerce B2B: How It Is Designed
If you’re a B2B business owner searching for an eCommerce platform that simplifies the management of pricing, terms, and SKUs, then the BigCommerce B2B Edition is the perfect solution for you. You might be aware by then that it comes with advanced features like detailed pricing segmentation, specific terms creation, and SKU-logic capabilities.
In short, this platform is specifically designed to cater to the unique needs of B2B businesses.
3.1. Detailed Pricing Segmentation
One of the significant advantages of the BigCommerce B2B Edition is the ability to create detailed pricing segmentation. This means you can customize pricing for different customer groups based on factors like order size, product category, or customer type. With this level of flexibility, you can ensure that your pricing is attractive and competitive to each of your customer segments.
3.2. Specific Terms for Bulk Orders & Carrier Use
Apart from pricing segmentation, the BigCommerce B2B Edition also allows you to create specific terms for customers who order in bulk or use their carriers. Moreover, you can set minimum order quantities, offer bulk order discounts, or specify carrier preferences to streamline your operations and provide the best possible service to each customer.
3.3. SKU-Logic for Multiple Wholesale Sales Reps
Lastly, the BigCommerce B2B Edition provides specific SKU-logic for businesses operating in multiple regions or has several wholesale sales reps with their accounts. In other words, you can assign specific SKUs to each sales rep, ensuring they only have access to relevant products and pricing, and maximize their sales.
Now, let’s look into the B2B BigCommerce Features that sets it apart from its competitors or other platforms. This will help you to understand why BigCommerce is simply perfect for B2B businesses.
4. Features of BigCommerce B2B Edition
BigCommerce B2B comes packed with some interesting features for B2B businesses. They are:
4.1. Custom Pricing
BigCommerce B2B Edition allows businesses to set custom pricing for different customers, customer groups, or products. This feature helps businesses offer personalized pricing to their customers based on their purchase history, order volume, and other criteria.
4.2. Bulk Ordering
With BigCommerce B2B Edition, businesses can enable bulk ordering, allowing customers to order products in enormous quantities with just a few clicks. This feature saves time and effort for both the customer and the business.
4.3. Quoting Capabilities
BigCommerce B2B Edition allows businesses to create custom quotes for their customers, which can be easily converted into orders. This feature is particularly useful for businesses that offer complex products or services that require customized pricing.
4.4. Custom Catalogs
Businesses can create custom catalogs for different customer groups or even individual customers. This feature allows businesses to tailor their product offerings to the specific needs of their customers.
4.5. Multiple User Roles
BigCommerce B2B Edition allows businesses to create multiple user roles with distinct levels of access to the online store. This feature is particularly useful for businesses that have multiple departments or teams that need to access the store.
5. B2B eCommerce in Key Figures
Here are some interesting research by McKinsey on B2B sales that you should definitely look at:
According to McKinsey, B2B buyers are using more and more channels to interact with their suppliers. In 2021, they used ten or more channels, whereas in 2016 they only used five. In 2019, they used about seven and a half channels. This suggests that B2B buyers are becoming more comfortable with using multiple channels to interact with their suppliers.
McKinsey also found that the omnichannel sales model is working well for B2B companies. In fact, 94% of B2B decision makers think that the omnichannel sales model is just as good, if not better, than the model before the pandemic.
As a matter of fact, eCommerce is also becoming increasingly popular among B2B companies. Suppliers are more likely to offer eCommerce channels than in-person channels.
However, B2B buyers have high expectations when it comes to their suppliers. For example, if a supplier doesn’t offer a performance guarantee, online availability, or always-on customer service, about 80% of B2B buyers will look for another supplier.
With the rapid growth of eCommerce in recent years, more and more B2B companies are recognizing the importance of having a robust online presence. In fact, the B2B eCommerce market is projected to reach $20.9 trillion by 2027, making it more crucial than ever for businesses to have a reliable platform to handle their online operations.
6. Benefits of the BigCommerce B2B Edition
Are you wondering about the benefits of using the BigCommerce B2B Edition for your business? Then read on.
6.1. Enhanced Customer Experience
The BigCommerce B2B Edition offers a range of features that provide a personalized experience to the customers. Custom pricing, custom catalogs, and quoting capabilities help businesses tailor their offerings to the specific needs of their customers.
6.2. Customizable Pricing and Payment Options
B2B businesses often have complex pricing structures and payment terms. The BigCommerce B2B allows brands to create custom BigCommerce B2B pricing tiers for their customers based on factors like volume, location, and customer group. Additionally, it offers a range of payment options, including credit terms, purchase orders, and account credit.
6.3. Streamlined Purchasing Processes
B2B transactions can involve multiple decision-makers, approvals, and purchase orders. The BigCommerce B2B Edition streamlines these processes with features like quote management, quick order forms, and bulk ordering. This makes it easier for customers to make purchases and for businesses to manage orders.
6.4. Integration with Existing Systems
B2B businesses often use multiple systems to manage their operations, from ERP to CRM. The BigCommerce B2B Edition integrates with a range of third-party systems, including Salesforce, NetSuite, and QuickBooks, allowing businesses to streamline their operations and data management.
6.5. Streamlined Order Management
B2B BigCommerce allows businesses to manage their orders, customers, and products from a single platform. This feature helps businesses streamline their operations and improve their order management processes.
6.6. Mobile-Friendly Design
B2B buyers are increasingly using mobile devices to make purchases. The BigCommerce B2B has a responsive design that ensures a seamless user experience on any device. This means that B2B businesses can reach their customers anytime, anywhere.
6.7. Robust Analytics and Reporting
The BigCommerce B2B Edition provides detailed analytics and reporting tools that allow businesses to track sales, customer behavior, and other key metrics. This data can be used to identify trends, optimize pricing and promotions, and improve the overall customer experience.
6.8. Increased Efficiency
With bulk ordering, quoting capabilities, and custom catalogs, businesses can save time and effort, making their operations more efficient.
7. Is B2B eCommerce Really Going to Help Businesses?
The key figures that we just discussed show that BigCommerce B2B is just going to help B2B businesses of any size. To validate the same, we have provided some more information for you in the remainder of this blog post.
The importance of having an eCommerce platform that is tailored to your specific business needs is well-understood. B2B eCommerce solutions like B2B Edition BigCommerce can help businesses achieve several goals that are crucial to the success of their business.
7.1. Improved Customer Experience
A B2B eCommerce solution like BigCommerce B2B can help you provide a personalized, user-friendly, and streamlined experience to your customers. This can include features such as custom pricing, personalized catalogs, bulk ordering, and real-time inventory availability. By offering a seamless and convenient experience to your customers, you can increase customer loyalty and retention.
7.2. Pain-Free Purchasing
B2B customers expect a quick and easy purchasing process that eliminates unnecessary delays or obstacles. With a B2B eCommerce solution, you can offer features such as self-service ordering, automated reordering, and easy payment options. This helps to reduce friction in the purchasing process, save time and increase efficiency.
7.3. Agility, Scalability and Future-Proof
A B2B eCommerce solution can help you become more agile and scalable in your operations. You can easily add new products, expand to new markets, and integrate with third-party systems. This helps you stay ahead of the competition and adapt to changing market conditions. Additionally, a B2B eCommerce solution, like BigCommerce B2B Edition is future-proof, meaning it can support your growth and evolution for years to come.
In summary, B2B eCommerce can help you achieve a range of business goals such as improving customer experience, streamlining the purchasing process, and becoming more agile, scalable, and future proof. With the right eCommerce solution, such as the BigCommerce B2B you can transform your B2B operations and achieve sustainable growth. Along with the right solution, you need the help of professionals to build your eCommerce store on BigCommerce B2B.
8. Way in Which BigCommerce B2B Is Making B2B Sales Simple
The BigCommerce B2B Edition simplifies B2B selling by providing streamlined online processes, improved customer satisfaction, and enhanced sales team productivity.
Here’s how it is going to help you. Take a look:
8.1. Accelerate Sales Setup
Save time on setting up your B2B online store with tailored onboarding, B2B-optimized themes, and pre-installed B2B features. Spend more time scaling your business.
8.2. Offer Seamless Buying Experiences
Enable buyers to shop with ease through advanced payment options, shared shopping lists, and buy-again capabilities. Attract new customers and retain loyal ones.
8.3 Customize with Flexibility
Get everything you need to sell online, including automatic updates, security, and hosting. Additionally, customize your store where it matters most to your business.
8.4 Empower Your Sales Team
Boost sales with custom quotes and discounts, and the ability for sales reps to log in, shop, and purchase on behalf of customers. Give your sales team a competitive edge.
9. Know About the BigCommerce B2B Pricing Structure
Presently, BigCommerce is offering 4 different pricing plans for their customers. However, each one comes with a different set of functionalities and B2B features, depending on the specific customer requirements.
A quick sneak-peak about BigCommerce B2B pricing structure has been given below in the table.
In 2019, BigCommerce introduced a new BigCommerce B2B pricing plan named the BigCommerce B2B edition, designed specifically for B2B customers. This plan offers features that are more tailored to the needs of B2B customers compared to previous versions. The specific details of this plan will be explored in the following sections.
9.1 BigCommerce Standard & BigCommerce Plus Pricing Plans
BigCommerce’s Standard and Plus pricing plans are ideal for businesses with low-volume order management. These plans come with several B2B features, including:
9.1.1. Multiple Storefronts
This feature allows you to create multiple stores with different languages and locations, providing a more personalized experience for your customers.
9.1.2. Multiple Currencies
This feature separates display and transactional currencies, with an auto-convert option for default and new currencies.
9.1.3. Wish List
Consumers can create their own wish lists for better product comparison before making a purchase. There is no limit to the number of wish lists that can be created.
9.1.4. Related Product Recommendations
The system will provide five similar products based on product similarities or descriptions, drawing attention to additional products.
9.1.5. Call for Price
You can hide product pricing in the settings or set a call for pricing.
9.1.6. Multi-tier Pricing
This feature allows you to evaluate costs and establish pricing for different product levels.
9.1.7 Sales Channels
BigCommerce integrates with several popular sales channels, including eBay, Amazon, Instagram, and Square.
These are just a few of the B2B features available in the BigCommerce B2B Standard and Plus pricing plans.
9.2 Pro & Enterprise BigCommerce Pricing Plans
However, the BigCommerce B2B Pricing plans for Pro and Enterprise are a better fit for B2B businesses as they come packed with added capabilities which increases the conversion rate, as well as cutting down the payment procedure for the B2B customers.
Here’s some of the interesting capabilities that these two plans come with.
9.2.1. Real-time Shipping Quotes
ShipperHQ offers a calculating tool that can provide you with real-time shipping costs and other advanced controls. You can even customize delivery options based on product shipping zones. Plus, you can work with a variety of local and international shipping providers, such as FedEx, UPS, USPS, and Royal Mail.
9.2.2. Product Filter Search Bar
If you have wholesale clients, this feature is crucial. Your clients can easily search for goods using filters. If you want to customize the search bar fields, you might need an Enterprise pricing plan.
9.2.3. B2B Tier Pricing
Start selling at the wholesale price tier and apply discounts. You can also activate B2B price tiers for a selected group of clients.
9.2.4 Bulk Pricing
Instead of pricing each product individually, you can assign the price for multiple tiers at once. It’s also easy to set bulk pricing and determine the discount value in the table view, which helps keep customers coming back to the store.
These features can help streamline your business and make it more efficient for both you and your customers. Give them a try and see how they can benefit your business.
10. Start Your B2B Store with Us
It won’t be wrong to say that BigCommerce B2B Edition is the best eCommerce solution for B2B businesses. With the B2B BigCommerce, you not only get the chance to track inventory or fulfill orders but even manage customer relationships under one roof.
So, if you are looking forward to growing your B2B eCommerce store, then you don’t need to look any further. At Wagento we are ready to create a new shopping experience for your buyers while leaving a lasting impact on their mind.
Discuss your project scope with our experts today and improve your online presence.
In conclusion, the BigCommerce B2B Edition is the perfect ecommerce platform for B2B business owners looking to manage their pricing, terms, and SKUs efficiently. With its advanced features like detailed pricing segmentation, specific terms creation, and SKU-logic capabilities, you can provide exceptional service and pricing to each of your customer segments. So why not start exploring the BigCommerce B2B Edition today and elevate your B2B business to new heights!
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