The Importance of Multi-Regional and Multilingual Sites in 2022

If you want to grow your business, expanding into international markets is one of the best ways to increase your revenue, establish your brand as an industry leader, and build a global customer base. With modern technologies now easier to access than ever, even small business owners can successfully build multilingual and multi-regional sites to…

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What is Conversion Rate Optimization (CRO)?

illustration vs. photography

If you’ve been managing an eCommerce store for a while, you’ve probably heard about the conversion rate metric. This measurement is calculated by dividing the total number of customer actions (or conversions) by the total number of site visitors over a specified period of time. For example, if a store makes 5 sales and has…

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