How to Boost Your Conversions With These Four Simple Changes 

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Of the metrics available to small business owners, website designers, and digital marketers, conversions are the best indication of how well one’s digital presence delivers profitable, tangible results. Upping this number translates to boosting one’s standing in a world that does a substantial and growing portion of its shopping online.  Thankfully, competing in the digital…

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How to get Social Media Marketing Right for eCommerce Websites

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Social media and marketing  If done right, social media marketing can be a force to reckon with when it comes to eCommerce platforms. Doing it right means understanding the basics which form the basis of your campaign, and that depends on the following; Target audience. The specific social media. What competitors are offering. Market trends…

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How to Incorporate Videos on Your Website for Better Engagement

How you incorporate videos on your website can have a big impact on engagement. Context, thumbnail choice and location can encourage visitors to click on video content.   You’ll need to know how to incorporate video content on your site to increase engagement.  These tips and case studies show how successful websites embed videos for maximum…

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What is Content Commerce

Content commerce, also known as content-led commerce, is a type of content marketing that combines information and product recommendations into a single format. This can be in the form of a video, infographic, blog post, webinar, podcast, or any other type of content you can share with your audience online.  You’ve most likely heard the…

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How to Plan for 2022: The Ultimate eCommerce Upgrade Checklist

It’s the start of a new year, which means that it’s time to start mapping out future projects with your eCommerce team. Preparing for 2022 early can help you determine your budget, when to begin certain eCommerce upgrade projects, and what needs to be done to reach your business goals. No matter which eCommerce platform…

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Top 3 Lessons from 2021 Holiday Sales to Remember in 2022

Taking the time to review your Black Friday and Christmas sales can give you key insights about how to prepare for the next holiday season. This guide will outline three major holiday sales trends we saw in 2021 that we believe retailers should keep in mind throughout 2022 to maximize profits and boost business efficiency.…

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