As healthcare workers fight to contain the spread of Covid-19, entire countries remain in lockdown with millions of people trying to adjust to a new way of life. Around the world, experts have noticed major changes in the ways people are utilizing search engines to meet their needs. From helpful how-to videos to uplifting social media content, here are 5 of the best ways your brand can provide the resources your audience will be searching for:
1. Embracing DIY Tutorials
Tutorials for making homemade face masks and hand sanitizers have skyrocketed in the last couple of months as people combat shortages in protective gear and disinfectants. However, people are also looking for a wide range of other do-it-yourself projects, such as learning a new instrument, reupholstering furniture, or starting a garden. Since people are finding themselves with more free time, businesses can benefit from creating their own how-to articles or DIY instructional videos about how to use a specific product or fix a common, everyday problem.
2. Finding Clear & Relevant Information
Many brands have shifted their focus to producing different products needed in their communities. For instance, several distilleries have started making hand sanitizer, and fashion brands have been sewing face masks for medical professionals and the general public. Dine-in restaurants are now offering free delivery, curbside pick-up, and no-contact delivery options to reach their customers. Schools have had to close down and provide students with details about how they can continue their courses online. Certain states have made going outside without a mask obligatory.
With so many changes happening every single day, keeping your company and your customers up-to-date on the latest relevant news in your industry and/or area can give you a helpful boost in SEO while helping people get critical information.
3. Improving Social Connections
Video chatting, social media usage, live streams, and other online communication methods are, understandably, rising as people are required to physically distance themselves from friends and loved ones. Multiplayer video games and “virtual happy hours” are especially popular as people seek connections with others with similar interests.
Businesses can improve social relations with their audience by creating live streams on Facebook or YouTube, posting polls or questions on social media, or doing Q&A sessions with customers. These videos don’t necessarily have to be fancy or well-edited, either; just look at how popular late-night talk show hosts have become since they’ve started filming simple videos from their homes!
4. Recognizing Essential Workers
Essential employees, from healthcare workers on the front lines to delivery drivers to grocery store stockers, have helped our society remain clean and well-functioning during this pandemic, and their efforts have not gone unnoticed. People are finally beginning to appreciate the hard work these employees have been tasked with, and it can be easy to make someone’s day by giving them a simple “thank you” or posting an online shout-out to thank essential workers in particular industries can immediately brighten someone’s day.
5. Maintaining Physical & Mental Health
Finding coping mechanisms to deal with depression, boredom, or anxiety during the pandemic is one way to help people take care of their physical and mental health needs. People may turn to live streams of cute zoo animals to see things beyond the four walls of their home, look up workout videos to cope with stress, or relaxation techniques to soothe their nerves.
You don’t necessarily have to be a psychologist or physician to help others improve their overall health. Offering encouragement, relevant resources, and helpful information will be greatly appreciated by your audience while boosting your online visibility.
If you don’t have your own eCommerce site yet, it’s not too late to get started! Check out Wagento’s free packages and resources to help you improve your eCommerce game!
