GrandVision: Optical Retail Expansion into Latin America with Seamless Magento Integration

GrandVision is a multinational optical retailer based out of Amsterdam. Globally, the company has over 30 brands and 7,200 stores that serve customers across 40 different countries. As the biggest worldwide network of physical stores, eCommerce stores, and other optical services, GrandVision is proud to be one of the most accessible eye care retailers around the globe. GrandVision excels at both optical sales and eyewear manufacturing. They offer sunglasses, contact lenses, frames, and lenses at affordable prices for any budget. GrandVision strives to offer customers an affordable choice without having to compromise on quality, functionality or design. Wagento powered GrandVision’s optical retail expansion with Magento.

The primary challenge was to implement a modern eCommerce solution that could integrate seamlessly with GrandVision’s existing systems and processes. This involved replacing an antiquated backend, integrating with external ERP systems, and launching in a new market with specific local requirements.

GrandVision partnered with Wagento to expand into the Latin American market. The priority for GrandVision was selecting a Magento development agency that was familiar with the local market and could help them establish their online presence across Latin America. GrandVision required a web development team that could implement Magento as a backend to their stores to replace their antiquated JavaScript-based system.

• GrandVision had 4 ultimate goals while partnering with Wagento:
• Replace their antiquated backend system
• Begin utilizing the Magento Cloud
• Implementing Magento Order Management
• Connect 40 optical stores in Peru

Once we achieve this, GrandVision had additional goals to incorporate all its stores across Latin America, including stores in Peru, Colombia, Argentina, and Mexico.

Wagento, utilizing the Magento platform, proposed a comprehensive strategy and came up with solutions.

• Addressing Middleware Issues: Upon discovering that GrandVision’s current middleware didn’t meet project requirements, Wagento rethought the approach and completed tasks within Magento to ensure proper system functionality.
• ERP System Integration: Our certified Magento developers attached external ERP systems in warehouses to Magento and Magento Order Management, customizing Magento’s middleware.
• Custom Solutions and PaaS Implementation: Along with creating custom solutions for GrandVision’s POS system, our development team also implemented a PaaS (platform as a service) on the eCommerce site.
• Implementing Magento Cloud and Order Management: This step was essential to modernize GrandVision’s online infrastructure and improve order processing efficiency. By transitioning to Magento Cloud, GrandVision gained a scalable, cloud-based platform that enhanced their eCommerce capabilities and streamlined order management processes, leading to faster, more efficient customer service.
• Agile Problem-Solving and Custom Development: Wagento displayed flexibility and agility in addressing unexpected challenges, delivering a solution that integrated a Magento backend with a non-Magento frontend. Their approach allowed for innovative problem-solving, adapting to the unique needs of GrandVision and ensuring that the final system was robust, versatile, and future-proof. Wagento’s strategic vision contributed significantly to GrandVision’s successful optical retail expansion with Magento.