Transformed an online store into an ADA-compliant site with reduced cost of ownership
Customized brand pages to meet strict vendor guidelines for vendors like Rolex

Meet the Client

Hyde Park Jewelers, headquartered in Denver, Colorado, the capital of the western United States, is a luxury jewelry brick-and-mortar store. Being an esteemed luxury jewelry retailer, the brand is recognized for its premium products and collaborations with top-tier vendors such as Rolex, Chanel, G-Shock, etc.

In addition to their storefronts at various locations, Hyde Park Jewelers also operates an online store. This extends their reach and makes their exquisite products available to a wider audience. However, their online store faced significant challenges, including compliance issues and poor user experience. Additionally, the costs associated with Magento were becoming unsustainable for them.

To minimize ownership costs, Wagento proposed migrating from Magento to BigCommerce.

Keep reading to understand how we achieved Magento to BigCommerce migration successfully, enhanced the online store’s user experience (UX), achieved an ADA-compliant site, and thus reduced the risk of legal issues for this client.

Hyde Park Jewelers website mockup on three devices after Magento to BigCommerce migration into ADA-compliant site.
Hyde Park Jewelers website mockup on three devices after Magento to BigCommerce migration into ADA-compliant site.

Challenges

The main challenges included:

  • High Cost of Ownership: The client didn’t want to continue with Magento due to the cost of ownership. Magento’s high costs stem from its licensing fees, hosting expenses, and the need for specialized developers to manage and maintain the platform, which made it financially burdensome for the client.
  • Outdated Website Design: The existing website did not represent the luxury aesthetic of Hyde Park Jewelers’ products and failed to provide a smooth user experience.
  • Vendor Compliance Issues: The client struggled to adhere to strict guidelines set by third-party vendors like Rolex. These high-end manufacturers have stringent guidelines for how their products are presented and showcased online. Failure to adhere to these guidelines could jeopardize Hyde Park Jewelers’ partnership with these prestigious brands, potentially impacting their product offerings and credibility.
  • Lack of ADA Compliance: The old website was not ADA-compliant, which not only limited customer accessibility but also exposed the company to legal risks.
  • Integration Inconsistencies: There was a critical need for effective integration between the website and both the ERP and CRM systems to ensure data accuracy and operational efficiency.
  • Migration Complexity: The Magento to BigCommerce migration involved ensuring that all data, including product information, customer details, and order histories, were accurately and securely transferred.
Hyde Park Jewelers product page mockup after Magento to BigCommerce migration into ADA-compliant luxury site.
Hyde Park Jewelers product page mockup after Magento to BigCommerce migration into ADA-compliant luxury site.

Client Requirements

  • Hyde Park Jewelers required a comprehensive solution. This solution needed their online store to match the caliber of their products and services.
  • They required seamless integration with their existing systems and customized brand pages that adhered to strict vendor guidelines, such as Rolex.
  • Their website also needed to meet ADA accessibility standards to ensure an inclusive experience for all types of customers.
  • The client asked Wagento to prioritize adhering to stringent vendor guidelines for product presentation in their eCommerce store.
Hyde Park Jewelers category and product page after Magento to BigCommerce migration, desktop and mobile view.
Hyde Park Jewelers category and product page after Magento to BigCommerce migration, desktop and mobile view.

Solutions

Wagento suggested a migration from Magento to BigCommerce for the client. This would help us to leverage better integration capabilities, lower the cost of ownership for them, and achieve the goals of crafting a luxurious online store. We also recommended a website redesign to meet all the objectives.

  • Magento to BigCommerce Migration: We recommended and facilitated the migration of Hyde Park Jewelers’ existing eCommerce platform from Magento to BigCommerce. This involved meticulous planning and execution to ensure a seamless transition with no data loss or downtime.
  • Customization of Brand Pages with Integrity: We customized the brand pages with adherence to the stringent guidelines provided by luxury brands like Rolex, Chanel, etc. This involved detailed customization of product descriptions, visuals, and overall layout to ensure brand integrity and compliance.
  • Enhanced User Experience: We overhauled the visual design to reflect luxury and elegance, which are synonymous with Hyde Park Jewelers’ brand. This included high-quality images, sophisticated typography, and a color scheme that conveyed luxury. Navigation was streamlined to ensure ease of use, and the checkout process was optimized for quick and secure transactions.
  • ADA Compliance Implementation: A thorough site audit was conducted to identify accessibility barriers. We then redesigned the site using WCAG 2.1 standards to ensure it was accessible to people with disabilities, including providing screen reader support and ensuring keyboard navigation.
  • Leveraging BigCommerce: Wagento is a BigCommerce partner, so we utilized BigCommerce’s flexible APIs for back-end integrations and its Stencil framework for front-end customizations. This approach allowed us to meet both technical and aesthetic requirements efficiently.
  • ERP and CRM Integration: Using Celigo, a sophisticated integration platform, the team at Wagento established a bidirectional data flow between the ERP and CRM systems and the BigCommerce eCommerce platform. This ensured real-time data accuracy for inventory and customer management.
Hyde Park Jewelers home page mockup in desktop and mobile view after Magento to BigCommerce migration.
Hyde Park Jewelers home page mockup in desktop and mobile view after Magento to BigCommerce migration.

Results

  • Migrated to BigCommerce successfully
    Facilitated a seamless transition from Magento to BigCommerce, ensuring no data loss or downtime and leveraging BigCommerce’s advanced features and lower maintenance costs.
  • Redesigned the Website
    Redesigned the website to reflect luxury, improved navigation, and optimized checkout for quick, secure transactions.
  • Achieved ADA Compliance
    Redesigned the site using WCAG 2.1 standards to ensure inclusivity and accessibility for all customers.
  • Achieved Seamless Integration and Data Accuracy
    Established bidirectional data flow between ERP and CRM systems using Celigo, ensuring real-time data accuracy.
  • Achieved Cost Efficiency and Platform Stability
    Leveraged BigCommerce’s flexible APIs, reducing maintenance costs and providing a stable, feature-rich platform for growth.

Final Thoughts:

The comprehensive redesign and strategic overhaul of Hyde Park Jewelers’ eCommerce platform with Wagento have aligned the online experience with their luxurious products. Our recommendation of Magento to BigCommerce Migration provided a more stable and feature-rich platform that supports Hyde Park Jewelers’ growth, budget, and integration needs. This transformation has also set a new industry standard for luxury retail in digital spaces. The project successfully addressed critical operational and compliance issues while enhancing the user experience, thereby positioning Hyde Park Jewelers for continued success and customer satisfaction in the competitive luxury market.

 

Amanda Pehrson

Hyde Park Jewelers

“Navigating the dynamic world of luxury retail requires staying ahead of new product launches from our brand partners and adapting to evolving seasonal trends and customer desires. Wagento consistently rises to the challenge. They not only translated our vision into a stunning website, but their ongoing development support ensures a seamless experience for both our clients and retailers. Partha and his team of skilled developers handle partner requests and website needs with speed and an incredible attention to detail. We’d recommend Wagento to anyone looking to elevate their customer’s online shopping experience new product launches from our brand partners, as well as evolving trends/seasonal needs.”

 

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