• Running B2B Business?
Let's Talk
close
phone-icon

Call
message-icon

Message

Contact Us+1 (612) 594-7699

Plan Your Project
×
Let's Talk

Receive tailored solutions, expert advice, and precise estimates.

14+ Years

of eCommerce Expertise​

40+ Certified

eCommerce Developers

400+ Projects

Successfully Delivered

100% Agile

Practices

Group-119.png
Group-120.png
Group-121.png
Group-122.png
Group-123.png
Group-124.png
Group-125.png
Group-126.png
Group-127.png
Group-128.png
Group-129.png
Group-130.png
Group-131.png
Group-132.png
Group-133.png
Group-134.png
Group-135.png
Group-136.png
We’re Listening
  • Confidential From Day One
  • NDA Covered
Enhanced Digital Presence and Efficiency
Developed a Custom Kit Builder for Improved User Experience

Meet the Client

Diesel Conversion Specialists, a leading name in custom diesel installations, has been transforming how Cummins turbodiesel engines integrate with Super Duty Ford or Chevy trucks. Known for their innovative engine mounting kits and a wide range of Cummins engines, they have carved a niche in the automotive industry, offering solutions that blend technical ability with a passion for automotive excellence. Diesel Conversion Specialists were facing challenges with their Magento store. We suggested the client with a solution – Magento to BigCommerce migration.

Website mockup of a Diesel conversion company after Magento to BigCommerce migration in desktop & mobile devices.
Website mockup of a Diesel conversion company after Magento to BigCommerce migration in desktop & mobile devices.

Challenges

Despite their success in the automotive sector, Diesel Conversion Specialists faced significant challenges with their online presence. Their website, hosted on Magento, was becoming a roadblock to their digital growth. The primary issues included:

  • Complex Management: The marketing team struggled with the website’s complexity, making it challenging to manage and update.
  • Ordering and Payment Issues: Inefficiencies in the ordering and payment systems led to a suboptimal customer experience.
  • High Maintenance: The site required extensive day-to-day maintenance, diverting resources from core business activities.

Wagento suggested Diesel Conversion Specialists to migrate from Magento to BigCommerce. This would help them resolve challenges and reduce the total ownership cost.

Mockup of a product page from a diesel conversion website displayed in landscape and portrait mode.
Mockup of a product page from a diesel conversion website displayed in landscape and portrait mode.

Client Requirements

  • Ease of Management: The client wanted the new platform to be user-friendly, allowing the marketing team to efficiently manage and update the site.
  • Streamlined Ordering and Payment: Revamp ordering and payment systems to ensure a smooth customer journey during checkout.
  • Reduced Maintenance: The platform should require significantly less daily maintenance, allowing resources to be redirected to core business activities.
Mockup of a product details page from diesel conversion website displayed on desktop and mobile devices.
Mockup of a product details page from diesel conversion website displayed on desktop and mobile devices.

Solutions

In response to these challenges, Diesel Conversion Specialists agreed to a new solution – BigCommerce. This strategic move aimed to retain the essence of their brand while harnessing the efficiency and user-friendliness of BigCommerce. The Magento to BigCommerce migration was meticulously planned to ensure a seamless transition. The key elements of this transition included:

  • Maintaining Brand Identity: The new site closely resembled the old one in design, ensuring brand continuity.
  • Migrating All Data: Data integrity was crucial for continued operations.
  • Custom Kit Builder: Our team developed a Custom Kit Builder, enhancing the user experience by allowing detailed searches and displaying various components effectively.
Diesel conversion website homepage mockup after Magento to BigCommerce migration on desktop, mobile, tablet.
Diesel conversion website homepage mockup after Magento to BigCommerce migration on desktop, mobile, tablet.

Results

The Magento to BigCommerce migration addressed the challenges head-on:

  • Ease of Management: The new platform was more user-friendly, enabling the marketing team to manage the site efficiently.
  • Streamlined Ordering and Payment: The revamped system improved the customer journey, eliminating earlier issues during checkout.
  • Reduced Maintenance: The need for daily maintenance was significantly lowered, allowing the team to focus on their core business.

Final Thoughts

The Magento to BigCommerce migration marked a significant milestone for Diesel Conversion Specialists. Not only did it enhance their digital presence, but it also aligned their online operations with their reputation for innovation and excellence in the automotive industry. Simplifying the operational hurdles allows Diesel Conversion to focus on client acquisition and other marketing tasks that will surely increase their revenue for the following years.

This case study exemplifies how embracing the right digital tools and platforms can propel a specialized business into a new era of efficiency and growth.

DCS Video

Related Case Studies

Read More Case Studies
Build, Migrate, or Upgrade Your eCommerce Store with Wagento
Discuss My Requirements
Build, Migrate, or Upgrade Your eCommerce Store with Wagento
Discuss My Requirements