eCommerce Website Redesign for a Fishing Gear Company

Our client is a US-based company specializing in making fishing gear. They are currently undergoing an eCommerce website redesign to better serve their customers. Founded in 2006 by three experienced fishermen, this company was born out of a need to provide all fishermen in the US with top-notch fishing gears. It also aims to support local fishing stores and businesses, helping them grow and succeed in their communities. 

Revamp the website into an online store for their fishing supplies in preparation for a major trade show in the US, ensuring its launch prior to the event.

• Redesign the existing informative site into an eCommerce Website accessible to all the fishermen (B2C) and businesses (B2B) looking to buy top-notch fishing gear. They required a fully functional eCommerce webstore based on the BigCommerce SaaS platform.
• eCommerce website redesign should ensure a seamless customer experience. Users should be able to easily navigate across the website, search for products, and checkout hassle-free. The redesign should also include the capabilities of business-to-consumer (B2C) and business-to-business (B2B) transactions.
• Add a new dealer application form, a dealer map, B2B login, and pricing.

Our central aim was to craft a user experience that immerses their customers in an interactive environment, evoking a sense of seamless engagement with the product or system.

We began by crafting a store that met the modern expectations of customers. Leveraging conversion and mobile-optimized Page Builder themes and tools, we created an engaging shopping experience.

When it was time to decide on the website theme, we made sure the client was aware of the various options available to them for selection. With our advice on making the right choices, we collaboratively selected the “Elevation Auto Theme” to ensure the perfect fit for their brand and objectives. This theme provided a sturdy foundation, ensuring seamless alignment with their brand identity. It was crucial to reinforcing recognition and trust among their audience. This approach allowed us to swiftly implement the necessary features with the required customizations.

We utilized out-of-the-box marketing and conversion tools alongside advanced SEO customization that helped with optimization of the website for maximum visibility and sales potential.

Building on our progress, we introduced a remarkable shopping experience that prioritizes navigation, accessibility, and overall usability. Additionally, we modernized the design to enhance visual appeal and capture and retain user interest. Regular content updates ensured that the website reflected the latest offerings and promotions, keeping customers informed and engaged throughout their shopping journey.

eCommerce Website Redesign for this client was a successful project for us. Our team of seasoned and certified developers also set up their integrated payment system (IPS) to connect their business’s point-of-sale (POS) system to a payment processor, allowing for seamless payment transactions.