eCommerce Data Migration for an Automotive Part Supplier Client: Horton

Featured image of Horton case study after eCommerce Data Migration

Streamline B2B online store

Real-time inventory synchronization every 30-minute

Meet the Client

Horton is an enterprise distributor of engine cooling solutions and systems in the USA. It specializes in designing and manufacturing engine cooling fans, fan drives, and related components for on- and off-highway vehicles, motor coaches, buses, construction and agricultural equipment, generators, etc.

They wanted to create an online shopping portal for their B2B customers. They needed this portal to take product information from a system called OptiCat and display it in a way that was easy for their customers to use.

Challenges

Horton encountered substantial obstacles in eCommerce Data Migration from OptiCat to an eCommerce platform, struggling with technical issues and broader data management concerns. They were unable to import 360-degree images for their products. Addressed primarily, their data import task demanded careful attention to integration and management, aiming to develop a user-friendly interface to improve sales team efficiency and accessibility.

Client Requirements

Horton aimed to create a business-to-business (B2B) purchasing platform for their clients, which required the conversion and display of product information sourced from Opticat. They looked for B2B eCommerce integration.

Solutions

Wagento suggested the client to go with Adobe Commerce and its specialized B2B functionalities to meet the project requirements. To begin with eCommerce Data Migration, we employed OptiCat’s APIs for seamless migration, transformation, and presentation of product data and assets directly into Adobe Commerce. Our team of experts put significant effort into refining and adapting the product data and assets to be compatible with Adobe Commerce. Moreover, we established a synchronization mechanism between Horton’s ERP system and their eCommerce website, ensuring inventory updates every 30 minutes through CSV file integration. We successfully addressed technical challenges, such as incorporating 360-degree product images. As a result, Horton’s eCommerce platform now showcases all products with comprehensive 360-degree imagery.

The team at Wagento also enhanced the customer experience by allowing users to modify shipping addresses independently without affecting the billing information managed by Horton’s ERP system. This allowed us to implement B2B eCommerce for their platform.

Moreover, we introduced an innovative part number cross-reference tool. This tool allows customers to search for products using competitors’ part numbers, making it easier to find corresponding stock-keeping units (SKUs) within Horton’s product range. This addition significantly improves the user experience, simplifying the product search and selection process for customers.

Results

The implementation delivered several significant benefits for Horton apart from just creating a B2B store and eCommerce Data Migration.

Preparedness for B2B Orders: The new eCommerce platform enabled Horton to efficiently process B2B orders through their website, improving the overall customer experience.
Enhanced Customer Autonomy: Customers can now view inventory levels, receive accurate shipping estimations, and leverage Buy Online, Pick-Up In-Store (BOPIS) functionality, all without needing to interact with customer service representatives. This has likely reduced operational overhead and improved customer satisfaction.
Operational Efficiency: The integration of inventory data and the automation of data syncing have reduced the manual workload on Horton’s staff, allowing them to focus on more strategic tasks.
Potential Increase in Orders and Revenue: Although specific metrics are not provided, the improvements in user experience, order processing, and inventory management suggest a potential increase in orders, customer lifetime value (LTV), and revenue.

Final Thoughts

Horton is now equipped to handle B2B orders through their website, where customers can easily access inventory information, obtain precise shipping estimates, and utilize Buy Online, Pick-up In Store (BOPIS) features independently, without the need for customer service interaction. All this is because of seamless B2B eCommerce and successful eCommerce Data Migration from OptiCat to Adobe Commerce. Wagento’s expertise in Adobe Commerce transformed Horton’s vision into a dynamic B2B eCommerce reality. Overcoming technical challenges and enhancing the user experience, the seamless OptiCat to Adobe Commerce integration exemplifies innovation in eCommerce solutions, setting a benchmark for future endeavors in the industry.

We used Adobe Commerce to benefit from the advantages it offers. Adobe Commerce doesn’t just handle transactions; it also delivers captivating shopping experiences. This platform provides a comprehensive insight into customer interactions, boosting your digital store’s effectiveness. It enables online store owners who wish to implement B2B eCommerce integration. Featuring integrated SEO and mobile optimization, Adobe Commerce is more than just an option; it’s a transformative force for businesses across the spectrum, propelling revenue expansion. Get in touch with Team Wagento to learn how we can use Adobe Commerce to transform your online business. Plan your project now.

Sama Sandy

Marketing Manager at Horton WW

“I am incredibly grateful to Wagento for their invaluable assistance in launching Horton’s new e-commerce parts store on Adobe’s Magento platform. Their dedication to ensuring our happiness and their attention to detail ensured a smooth and successful launch. Wagento’s willingness to go the extra mile made all the difference. The new E-Commerce platform will allow Horton to grow our business exponentially in the aftermarket segment of our industry, and provide an abundance amount of marketing opportunities. Thank you for your outstanding support!“

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