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Fixing Product Data Errors That Cost Your Margin

Date: September 9, 2025 | Hour: 11 AM EST

Panelists

→ Marisa Back, Account Executive at Sales Layer

→ Joe Shelton, Head of Development at Wagento

Description

In this free webinar, join experts from Sales Layer and Wagento, showcasing a real success story on PIM integration that demonstrates how fixing product data errors that cost your margin.

With the thinning margins due to tariffs and inflation, it is essential to enrich product data and drive long-term revenue for suppliers, manufacturers, and retailers.

In this session, we’ll explore how to connect your product catalogs to your marketplaces, apps, and channels for future-proof growth.

What’s in There for Me?

Moderator: Anand P. Gera, Director at Wagento

→ Brief introduction to the webinar
→ Overview of panelists and their expertise

Speaker: Joe Shelton, Head of Development at Wagento

→ Understanding PIM integrations
→ Key challenges faced by manufacturers before implementing PIM
→ How PIM addresses operational inefficiencies

Speaker: Marisa Back, Account Executive at Sales Layer

→ How Sales Layer PIM helps manufacturers optimize product data management
→ Key features of Sales Layer that enhance operational efficiency
→ The ROI of implementing PIM in the manufacturing industry

Don’t miss out—register now and join us for an insightful discussion that will help you transform your eCommerce operations in 2025!

Speakers

Marisa Back

Account Executive at Sales Layer

In her 10 years of tech sales, Marisa has worked with leading tech giants like Twitter, Google, and SAP. Her experience in helping businesses streamline operations and accelerate growth through innovative technology solutions led her to Sales Layer.

Today, as the Enterprise Account Executive, Marisa helps simplify complex product catalog management using PIM technology that centralizes product data and seamlessly integrates with B2B, B2C, and D2C sales channels.

Joe Shelton

Head of Development at Wagento

Say ‘Hi’ to the Head of Development at Wagento. Joe Shelton leads a skilled, global team of eCommerce web developers. With over 15 years of experience in the industry, Joe specializes in streamlining technology and development processes to deliver high-quality projects with minimal maintenance overhead.

As a longtime Magento developer and a community contributor, he is dedicated to advancing efficient, scalable eCommerce solutions. Joe’s collaborative leadership and commitment to innovation help Wagento’s clients achieve growth and digital excellence in a rapidly evolving marketplace.

Anand P. Gera

Director at Wagento

Meet the Director at Wagento. Anand brings nearly two decades of expertise in cloud infrastructure, cybersecurity, and eCommerce transformation. With a proven track record of architecting secure, scalable cloud solutions and guiding complex digital initiatives, Anand excels in helping organizations optimize operations and navigate compliance and regulatory challenges.

His collaborative leadership style and passion for innovative, cloud-first strategies make him a key driver of operational efficiency and digital growth at Wagento. Anand’s dedication to excellence ensures that clients benefit from cutting-edge solutions that are both impactful and future-ready.