Magento 1 to BigCommerce Migration for Online Medical Supply Store – Safewell Medical

Safewell Medical, specializing in medical product supply for both individual customers and businesses, recently initiated a Magento 1 to BigCommerce migration to enhance their online presence and improve customer accessibility. Their inventory encompasses a wide range of items including hospital beds, orthopaedic equipment, patient care essentials, daily living aids, and mobility assistance devices.

Safewell Medical faced significant challenges with their dual storefront Magento 1 instance. Issues included elements breaking, potential payment provider disconnection, etc. They also faced the challenge of unsupported custom code built by their previous vendor/agency. These issues led to poor user experience, slow loading times, and limited customization options, affecting operational efficiency and customer satisfaction.

Continue reading how Safewell Medical stands tall after partnering with us to migrate and rebuild the existing eCommerce site!

• With their comprehensive product range, Safewell wished to establish and optimize an efficient online platform for sales and distribution of medical supplies with B2C and B2B capabilities.
• They needed to migrate their medical supply eCommerce website from Magento 1 to BigCommerce, ensuring a user-centric approach and streamlined backend functions through system integrations.
• Additionally, they aimed to consolidate two separate websites, Unique Fitness and Unique Medical Supply. The client eventually wanted to close both Magento stores, focusing solely on rebranding and reopening one store as Safewell Medical.

We partnered with Safewell Medical to evaluate platform options and chose BigCommerce for its robust features and scalability. Our strategy for the Magento 1 to BigCommerce migration included:

• Platform Evaluation: We thoroughly assessed Safewell Medical’s current website to identify pain points and ensure BigCommerce was the optimal solution.
• Magento 1 to BigCommerce migration: We seamlessly transferred product catalogs, customer data, and historical orders to BigCommerce, minimizing disruption to operations.
• Customization and Optimization: Post-migration, we customized the BigCommerce platform to align with Safewell Medical’s brand identity, focusing on intuitive navigation, advanced search capabilities, and integration of essential medical tools.
• SEO Optimization: Alongside, we also implemented best on-page SEO practices, optimize product descriptions, meta tags, and URLs to improve search engine visibility and drive organic traffic.
• System Integration with Third-party Apps: We integrated third-party applications and plugins for inventory management, order processing, payment gateways, shipping solutions, and marketing tools to enhance overall functionality.
• Multi-store Front Adaptation: Addressing new features like BigCommerce’s Multi-store front, we identified and integrated compatible apps to support Safewell Medical’s needs.