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Why You Should Consider Updating Your Sales Funnel Right Now


An effective sales funnel with a track record of success is essential for a company that wants to lock down business and attract new customers. If you don’t update it regularly, you could be missing out on potential conversions.

Simple updates to your sales funnel can significantly boost transactions and provide other benefits, like improved brand recognition and awareness. Here are some things to keep in mind.

1. You Can Refresh Your Business’s Leads

Following up on leads and securing conversions is essential to an effective sales funnel. Letting dead ones go is also important.

Pursuing leads will always take time and energy. Dropping ones that are clearly not interested in your business, or who won’t move on to the next stage, is a good way to ensure you’re focusing on the customers that matter most to your company.

Dropping a lead is never an easy decision — which is why a sales funnel update is a great opportunity to review them and make those choices if needed.

2. The Market Is Constantly Changing

This is why many bigger brands continually train their sales reps. Market knowledge, even if it’s just a few months old, can be completely outdated.

Over time, your business’s audience may shift. You may find a new consumer base or launch products, changing who you’re selling to.

A sales funnel refresh is a great opportunity to review your data and see what’s still correct. You can also update your knowledge and then pass that information on to sales reps and other team members.

3. You Can Identify Leaks In the Sales Funnel

A sales funnel update can also help you identify lost leads.

People may get lost for various reasons, like ineffective sales processes or a lack of follow-up. No matter the cause, a review of your sales funnel and these leads is a great way to patch things up — ensuring your business captures as many conversions as possible.

4. Updates Help You Stay Compliant With Data Laws

Data privacy legislation — like the GDPR in Europe and the CCPA in the U.S. — gives consumers a lot more control over their information.

Regular updates to the sales funnel can help you stay compliant with these laws. They can also help you stay up to date on new legislation as data privacy and stewardship becomes a more important conversation around the world.

5. Track the Metrics That Really Matter

Refreshing your sales funnel can also help you identify key metrics to follow.

Tracking the right metrics is essential to sales funnel success. If you’re trying to grow conversions, it can be hard to tell if your current strategy is working — unless you’re actively following key stats, like the number of leads you have or the average lifetime of a sale.

Quickly reviewing and updating your sales funnel can help you reorient your business and update your goals. This, in turn, is a great way to identify what metrics you really need to track.

Updating Your Sales Funnel to Grow Conversions and Build a Stronger Brand

Quick updates to your sales funnel can make a big difference when it comes to securing conversions. Taking the time to revisit how you attract customers can help you choose new metrics, prune dead leads and update your market knowledge.

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Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear. 

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