Mastering Landing Page Optimization: Your Ultimate Guide to Boosting Conversions 

In the bustling world of eCommerce, landing pages are your first handshake with potential customers. They are the digital storefronts that can make or break your conversion rates. This is…

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Cumulative Layout Shift: What Is It & How to Measure It? 

Did you know that a jumpy website could cost you your potential customers? Yes, you heard it. If your eCommerce site’s elements shift around as the page loads, then you’re…

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5 Key Metrics That Marketers Should Track with GA4 in 2023 

Did you know that Google Analytics 4 (GA4) is set to become the gold standard for data analysis? If you’re an eCommerce marketer, it’s time to get on board! GA4…

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Navigating the GA4 Transition with Wagento 

Are you receiving notices or emails from Google Analytics urging you to migrate to GA4? If yes, then, you must be searching for a seamless way to complete the Google…

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Merchant Center Next to Replace Merchant Center 

Bid adieu to Goodbye Google Merchant Center. Say hello to Merchant Center Next.  At Google Marketing Live 2023 (GML), Google unveiled an exciting update: Merchant Center Next. This new iteration…

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Top 5 Key Highlights from Google Marketing Live 2023

The Google Marketing Live 2023 event has just wrapped up. Like Google I/O 2023, this year’s Google Marketing Live (GML) event was a groundbreaking one. This event was packed with…

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