Growing your eCommerce site when there are giant competitors such as Amazon may seem nearly impossible. It is possible to double your sales and find success. You might not ever rake in the billions Bezos does, but you’ll create a steady stream of revenue for your online store.
Online retail sales are about $4.2 trillion per year, with 21.8% of all global retail sales now online. You can easily grab a piece of the pie and double sales on your eCommerce site with these tips.
1. Share Insider Information
When people land on your website, they have no reason to trust you. You can use trust factors to show them you’re an authentic business and worthy of their hard-earned dollars. Add reviews, make contact information easy to find and provide clear descriptions.
You can also share insider information with users, such as which products are new or most popular.
Maine Lobster Now offers all the information users need to make an informed decision. Note how they use a red tab to highlight which products are best sellers.
2. Improve Your Content
Website owners know stellar content drives traffic and increases time on site. Think through the pain points your customers suffer. What drives them to a site like yours in the first place? How can you solve their problems with articles, videos and infographics? Consider where you might share your pieces, such as social media.
3. Simplify Your Checkout
If your checkout process takes more than a few clicks, you should refine it. The faster and simpler it is, the more likely people complete the sale rather than bouncing away. Add features such as autofill and integrate with third-party providers such as Facebook and Google to save users time.
Crate & Barrel limits the number of steps in the checkout process. You can choose to pay with PayPal to speed things up even more and autofill shipping and other information. You can either checkout as a guest or save your information for future purchases.
4. Add Upsells
Current customers are much more likely to buy than new ones. One way of increasing your revenue is by increasing the amount of each purchase made through your eCommerce site. Upsells are one way of increasing the dollars flowing in without too much additional effort on your part.
When someone adds an item to their shopping cart, suggest complementary products. Offer a slight discount for bundled packages. Look for ways to entice buyers to spend more on each visit.
Seek Your Audience
Numerous methods help improve your sales totals. Get your content and marketing in front of the right people to drive more traffic to your site. Be active on the same social media platforms your buyer personas use. Develop a tone and post regularly. Engage your users and watch the profits roll in.