The Definitive Guide to Conducting a Successful Magento Audit in 2023
Soumi BiswasJuly 24, 2023
Does my Magento store need a site audit? Or could I make my Magento store stand out from the crowd after an audit? Well, the answer to these questions is a big – Yes. When running a Magento store, no matter how well-optimized your website is, there is a high chance of some issues affecting your site that you might not be aware of. So, conducting a Magento audit is the best way to identify and address those issues immediately.
In this blog post, we’ll walk you through the reasons for conducting a complete audit of your Magento website, as well as the steps involved in the Magento audit process.
Let’s dive in!
A staggering 70% of eCommerce businesses fail due to poor online user experience. If you run an online store on Magento, conducting a Magento site audit on a regular basis can be your game-changer.
So, what’s a website audit, you ask? It’s a comprehensive analysis of all the factors that affect a website’s visibility in search engines. Essentially, it’s like a health check-up for your site.
In fact, a Magento audit is a crucial step in optimizing your eCommerce site for better performance and user experience.
The Importance of Regular Audits for Magento Websites
Now, you might wonder, “Why do I need regular audits?”
Well, the digital landscape changes rapidly. In fact, Google updates its algorithm hundreds of times a year! So, regular audits ensure your website stays up-to-date and competitive.
Plus, Magento audit helps you deliver a top-notch user experience, which can increase your conversion rate by up to 400%.
Common Issues That Can Be Identified Through Magento Audit
We agree that keeping a Magento store bug-free or preventing it from crashing is the most challenging task at hand. But this doesn’t mean that you will neglect your site or ignore the code audit.
Remember, a healthy website is the key to your business success. Hence, it’s advisable to conduct a periodic Magento site audit.
Well, now let’s talk about the common issues a Magento audit can uncover. For instance, it can spot technical glitches that are slowing down your site, hurting your SEO and user experience. Or it might reveal that your content isn’t engaging enough to keep visitors on your site.
So, by identifying these issues, you can take steps to fix them and boost your site’s performance.
Let’s get started with your Magento site audit process!
Magento Audit: Step-By-Step Process
A thorough website audit assesses your store’s strengths and weaknesses and identifies potential issues. Plus, it presents actionable insights to optimize your website for peak performance. But where do you start?
Here are the essential steps to conduct a comprehensive Magento audit.
Step 1: Set Your Criteria
Define your website’s goals and criteria for a compelling and revenue-driving online presence. Assess marketing/sales goals, effectiveness, usability, ease of management, SEO/content, design, and security aspects.
Brainstorming sessions with your team to identify the key criteria. Create a checklist or use project management tools like Trello or Asana to keep track of your criteria.
Step 2: Get Some Data with Google Analytics
Analyze your website’s current performance by exploring Google Analytics 4 (GA4). Review traffic mix, seasonal trends, marketing behavior changes, and popular pages.
With tools like GA4, you simply track user behavior, conversions, and engagement metrics. Explore GA4 reports like Behavior Flow and Conversion Analysis to gain valuable data.
Step 3: Test Your Website’s Speed
Step 4: Check Broken Links and 404 Errors
Use Google Search Console’s The Crawl Errors report to detect broken links and 404 errors, ensuring a seamless user experience.
Step 5: Test User Experience
Evaluate your website’s usability, navigation menus, load times, and mobile friendliness to provide visitors with a positive experience.
Also, in this step, we recommend you verify whether your website is mobile-friendly or not. You can do this by using Google’s Mobile-Friendly Test tool, catering to the growing mobile traffic.
Step 6: Check Your Website’s Accessibility
Ensure your website is accessible to all users by checking alt text, closed captions, color contrast, and keyboard-friendliness. Ensure your website is accessible to all users, including those with disabilities. Use tools like the WAVE Web Accessibility Evaluation Tool to check for alt text, color contrast, and keyboard accessibility.
Step 7: Audit Your Content Assets
Assess your content strategy for relevance, user engagement, SEO optimization, and use of visual elements. We suggest using tools like SEMrush or Moz to analyze keyword rankings and identify content gaps.
Step 8: Improve Your On-Page SEO
Optimize title tags, meta descriptions, XML sitemaps, URL structures, and content keywords to improve search rankings. We recommend you use tools like Screaming Frog or Moz’s On-Page Grader to identify title tag, meta descriptions, and URL optimization opportunities.
Step 9: Optimize Your Website Navigation
A well-designed navigation system improves user experience and engagement. Ensure your navigation menu is clear, clutter-free, and linked to essential pages for easy access.
Step 10: Create Recurring Website Health Monitoring
Utilize professional SEO tools to set up recurring website audits and receive alerts about any changes or issues.
Need Magento Audit? Wagento to Rescue
A Magento site audit is crucial to discover hidden problem areas that could be hindering your business. These could be in your code, performance, UX/UI, and more. Wagento’s comprehensive Magento audit can help you identify these issues and provide solutions to fix them.
Trust Wagento’s Experts to Audit Your Magento Website
If you’re not confident in handling the technical aspects of a Magento site audit, consider hiring experts to audit your Magento website. Our comprehensive and affordable Magento audit service is conducted by our certified developers having vast years of experience.
As a full-service eCommerce agency that is dedicated to making businesses better. We have a proven track record with over 400 successful Magento projects under our belt, ranging from eCommerce website development to website migration, ERP or CRM integrations to Magento performance optimization, platform upgrade, and so on.
In fact, our expert team is always ready to take the stress off your shoulder and maintain your Magento website. Thus, allowing you to focus on your customers and sales.
Stay assured that help is always at hand whenever you need it. We are just a call away.
Hopefully, now you have a clear idea about the Magento audit service. With periodic Magento site audits, you will be able to identify issues that need to be addressed immediately. Only then can you ensure your website runs smoothly.
In case of any doubts related to the Magento code audit or performance audit, feel free to get in touch with our team.
About the Author
Soumi Biswas is an experienced content writer at eWay Corp, with extensive experience in writing technical content related to eCommerce platfoms such as Adobe Commerce (Magento), BigCommerce & Shopware, web development, website audit & digital marketing.
Let's build something together!
Contact us today to get your project started and hear more about all the awesome things we can do for you!
Become the Next Success Story