Home > Mastering GA4 BigCommerce: A Comprehensive Guide (Updated 2023) 

Mastering GA4 BigCommerce: A Comprehensive Guide (Updated 2023) 

Mastering GA4 BigCommerce: A Comprehensive Guide (Updated 2023) banner image

Did you know that the GA4 BigCommerce integration could be the secret ingredient to skyrocket your eCommerce success? As the digital marketplace becomes increasingly competitive, leveraging advanced analytics is no longer a luxury—it’s a necessity.  

The recent shift from Universal Analytics to Google Analytics 4 (GA4) has left many BigCommerce store owners wondering how to navigate this new landscape. But you don’t need to worry. Wagento is here to help you out. 

This blog post is your comprehensive guide to understanding and implementing GA4 in your BigCommerce store, ensuring you stay ahead of the curve and maximize your online store’s potential.  

Let’s dive in! 

Understanding the Importance of GA4

Understanding the Importance of GA4

Before we dive into the nitty-gritty of GA4 BigCommerce integration, let’s take a moment to understand why GA4 is making waves in the world of eCommerce. 

What is GA4 and why does it matter?

GA4, or Google Analytics 4, is the latest version of Google’s popular web analytics service. It’s like a supercharged engine for your eCommerce store, providing you with deeper insights and more flexible reporting than ever before.  

For example, imagine being able to track your customer’s journey from their first site visit to their final purchase. That’s the power of GA4! 

The evolution from Universal Analytics to GA4

Now, you might be wondering, “What happened to Universal Analytics?” Well, Universal Analytics was the predecessor to GA4. It was like the trusty old bicycle you rode as a kid. It got you where you needed to go, but it had its limitations.  

With the introduction of GA4, Google has essentially given us a brand-new, high-powered motorcycle. It’s faster, more efficient, and packed with features that Universal Analytics simply couldn’t offer. 

As an eCommerce agency specializing in GA4 Implementation, Wagento recommends businesses to set up Google Analytics 4 immediately. 

Benefits of GA4 over Universal Analytics

So, what makes GA4 better than Universal Analytics? For starters, GA4 offers improved cross-platform tracking. This means you can track a user’s journey across multiple devices, giving you a more complete picture of your customer’s behavior.  

Additionally, GA4 uses machine learning to predict future trends, a feature that 70% of marketers believe will revolutionize the industry. 

In short, integrating GA4 into your BigCommerce store is like upgrading from a flip phone to a smartphone. It’s a game-changer, and it’s time to get on board. 

Key Benefits and Features of GA4 for BigCommerce

Now that we’ve covered why GA4 is important, let’s delve into the specific benefits and features it brings to your BigCommerce store. 

GA4 Features and How They Benefit BigCommerce Stores

GA4 is packed with features designed to supercharge your eCommerce operations.  

One standout feature is the advanced event tracking. Unlike Universal Analytics, GA4 doesn’t require you to set up event tracking manually. Instead, it automatically tracks certain events, like page views and scrolls, making your life a whole lot easier.  

Plus, it offers enhanced demographic reporting, giving you a clearer picture of who your customers are. 

How Can GA4 Improve eCommerce Business Operations?

Let’s bring this to life with a real-world example. Imagine you run an online clothing store on the BigCommerce platform. With GA4’s advanced event tracking, you can see not just that a customer visited your site, but also which products they viewed, how long they spent looking at them, and whether they added anything to their cart.  

This level of detail can help you fine-tune your marketing strategy, leading to increased sales. In fact, businesses using advanced analytics have seen a steep increase in sales. 

In essence, integrating GA4 into your BigCommerce store is like having a personal assistant who knows your customers inside and out. It’s a tool that can truly transform your business. 

What BigCommerce Stores Will Miss if They Have Not Yet Integrated GA4?

If you’re still on the fence about integrating GA4 into your BigCommerce store, let’s consider what you might be missing out on. 

Potential Drawbacks of Not Integrating GA4

Without GA4, you’re essentially navigating your eCommerce business with a blindfold on. You miss out on the advanced event tracking, the enhanced demographic reporting, and the predictive analytics that GA4 offers. It’s like trying to win a race with one foot tied behind your back. You might still make progress, but you won’t be as fast or efficient as you could be. 

The Impact on Data Analysis and Decision-Making Processes

Not integrating GA4 can also have a significant impact on your data analysis and decision-making processes. For instance, without GA4’s cross-platform tracking, you might not realize that a customer first discovered your store on their laptop, browsed products on their phone, and finally made a purchase on their tablet.  

This could lead you to make inaccurate assumptions about your customers’ behavior and make less effective business decisions. In fact, companies that leverage big data have seen a 10% increase in productivity. 

In short, not integrating GA4 into your BigCommerce store means missing out on valuable insights and opportunities for growth. It’s a risk that, in today’s competitive eCommerce landscape, you can’t afford to take. 

Step-by-Step Guide on GA4 BigCommerce Integration

Ready to harness the power of GA4 for your BigCommerce store? Let’s walk through the GA4 integration process for your store. 

Detailed, Step-by-Step Instructions

  • Start by logging into your Google Analytics account and creating a new GA4 property. 
  • Next, you’ll need to find your GA4 Measurement ID. This can be found in the property settings of your GA4 account. 
  • Now, head over to your BigCommerce store admin panel. Navigate to “Advanced Settings”, then “Web Analytics”. 
  • Check the box for “Google Analytics”, then click on the “Google Analytics” tab that appears. 
  • Enter your GA4 Measurement ID in the appropriate field, then click “Save”. 
  • And just like that, you’ve integrated GA4 with your BigCommerce store! 

Troubleshooting Common Issues

Troubleshooting Common Issues

Even with the best of guides, you might encounter a few bumps on the road to GA4 integration. But don’t worry, we’ve got you covered. 

Common Problems That Might Arise During the Integration Process

One common issue is not being able to find your GA4 Measurement ID. If you’re having trouble, make sure you’re looking in the right place: it’s in the property settings of your GA4 account, not your general Google Analytics account. 

Another common problem is receiving an error message when you try to save your GA4 Measurement ID in BigCommerce. This usually means there’s a problem with the ID itself. Double-check that you’ve copied it correctly and that it starts with “G-“. 

Wagento Recommends

If you’re still having trouble after trying these solutions, don’t hesitate to reach out to BigCommerce or Google Analytics support. They’re there to help you, and they have a wealth of knowledge and resources at their disposal. In fact, 90% of customers rate an “immediate” response as important when they have a customer service question. 

Remember, every problem has a solution. Don’t let a minor hiccup stop you from unlocking the full potential of your BigCommerce store with GA4. 

Professional Help

Professional Help

Remember, integrating GA4 into your BigCommerce store is a significant step towards better understanding your customers and improving your store’s performance. And with 80% of marketers relying on analytics to make informed decisions, it’s a step worth taking. 

If you’re ready to take your BigCommerce store to the next level with GA4 integration, Wagento is here to help. As a BigCommerce Partner, we have the expertise and experience to guide you through the integration process and beyond.  

Whether you’re a current BigCommerce store owner or looking to join the platform, we can assist with all your GA4 needs. Don’t hesitate to consult with us for a seamless and successful GA4 integration.  

Reach out to Wagento today and let’s unlock your store’s full potential together! 


The importance of integrating GA4 into your BigCommerce store cannot be overstated. It’s like upgrading your store’s engine, giving you the power and flexibility to stay ahead in the fast-paced world of eCommerce. 

If you’re a BigCommerce store owner who hasn’t yet integrated GA4, Wagento experts encourage you to take the leap. The benefits are clear, and the process is simpler than you might think.  And remember, you’re not alone on this journey. Wagento is here to help with the integration process and any other steps you need to take. 

To know more about GA4 BigCommerce integration, do visit our Landing Page today. 

In the end, integrating GA4 into your BigCommerce store is an investment in your business’s future. And it’s an investment that’s sure to pay off. 

From Browsing to Buying: Put Wagento’s eCommerce Mastery to Work for You

Soumi Biswas, with vast years in content writing, specializes in technical topics from eCommerce platforms to digital marketing. Known for engaging content, she’s also passionate about cooking and traveling.

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