Home > How Can Value-added Content Change Your Email Marketing Game?

How Can Value-added Content Change Your Email Marketing Game?

Brent Peterson
Brent Peterson
How Can Value-added Content Change Your Email Marketing Game?

Content without value is similar to a phone without a battery. Who needs that? In this information era, marketers should think of different ways to catch the users’ attention and make them act. All of the articles and news make a complete mess in people’s heads, and if you want to get noticed, you have to stand out from the common crowd. Email marketing is one of the most popular digital marketing tools focused on sending emails and building sustainable relationships with customers. A successful email marketing campaign can turn simple followers into life-long customers. All you need is value-adding content for your email marketing game.

Value-added content is original, unique, and exclusive information and content that your audience cannot get or see anywhere. The most common types are listed below.

Add Video Content To Your Emails

Plain textual content never catches attention, but videos do! Email receivers can play the video without leaving their inboxes, or the email marketer can add the video thumbnail image and the landing page link where the video is. Visual content always has its privileges among the other types as it easily persuades the receivers and shows the product or information in detail. 

Some researchers claim that most people tend to share videos after watching them on social media. This generates new viewers and increases brand awareness. Make sure your videos have good quality, are compact, and transfer some value. Keep them as short as possible, and don’t forget to add a call to action at the end.

Video marketing emails can also include interactive GIFs, which immediately grasp the attention and transfer positive vibes.

Don’t be afraid of spending extra effort and time to add a video to your content, everything will be compensated.

Add Surveys to Your Emails

Taking your customers’ opinions into consideration is the key to every business’s progress. Good feedback helps to promote the product and gives fresh ideas to include in the business. The surveys can reveal the customer’s opinions about particular products. Survey results will help you to gather valuable information about your subscribers and their expectations. They can help you understand what you’re doing well and what requires some renovation. Some more benefits are listed below:

  1. Find out more information about what preferences or interests your customers have.
  2. Get new suggestions and general feedback to improve your performance.
  3. Generate new ideas for future content.
  4. Educate your followers about certain topics.

Surveys can add real value to your email marketing, don’t wait to give it a shot!

Attach Images to Your Emails

You can reach out to customers via email marketing, but it doesn’t mean you will engage with them. Engaging content is quite a subtle thing. You have to consider everything – starting from the text type, and email design and ending with the overall color placements, images, etc. Out of those, images are the most captivating. Well-chosen images usually grab the reader’s attention, and, sometimes, one picture is enough to make people take action. No matter if you are a small business or a big one, you shouldn’t avoid inserting images. 

You will probably ask how you can find images. Well, you have several options. The internet provides free resources; you can take real quality images of your products or create your own image with many well-known tools; Photoshop, Ai, and many more. 

Before sending your email, make sure your image has the proper size and format and can be viewed by different devices.

If you are a business owner, you should realize that social content is an essential part of your business’s success. Good relations with customers can help you grow your revenue. You shouldn’t regret the time and effort you spent entertaining and engaging your customers. The well-designed and value-added email content can give the first picture of who you are and what your business is like. To stand out from the crowd, have a crystal-clear understanding of your subscribers’ nature, and accordingly, offer your services. 

Redefine your email marketing game with value-added content, and experience the profits in no time.

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Brent Peterson
Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

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