Hot Sale 2023: Key eCommerce Trends Merchants Should Embrace
Soumi BiswasOctober 11, 2023
Hot Sale is currently underway, presenting a prime opportunity for eCommerce merchants to capitalize on the latest eCommerce trends. This Hot Sale event is ripe with possibilities for incorporating these eCommerce trends into your business strategy.
Thereby enhancing your online business and driving sales. Let’s explore how you can use the following trends during this Hot Sale 2023 to maximize your success as an eCommerce merchant.
First and foremost, let’s talk about mobile shopping. Well, mobile shopping is on the rise.
According to Statista, in 2022, mobile eCommerce sales accounted for 67.2% of total eCommerce sales. This figure is expected to rise significantly by 2023, indicating a significant shift towards mobile shopping.
This trend is a clear sign of the changing shopping habits of consumers. It is expected that by 2023, it will account for 72.9% of total eCommerce sales. (Statista)
Yes, you read that right! So, it’s time to optimize your online store for mobile devices. Make sure your website is responsive, easy to navigate, and offers a seamless checkout process. This will ensure a seamless shopping experience for your customers during the Hot Sale or any eCommerce events.
Moving on, social commerce is another trend you can’t afford to ignore. According to a report by Sprout Social, 98% of consumers plan to make at least one purchase through social shopping during events like Hot Sale or Cyber Monday.
Platforms like Instagram and Facebook now allow direct purchases from their apps. So, it’s time to level up your social media game!
Next up is personalization. A report by Epsilon reveals that 80% of consumers are more likely to make a purchase when brands offer personalized experiences, especially for events like Hot Sale 2023.
Consequently, it’s essential to use data-driven insights to offer personalized product recommendations, tailor your email marketing, and create customer-specific offers.
Another study by Segment revealed that 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience.
Artificial Intelligence (AI)
On the tech front, AI is revolutionizing the way we understand and engage with our customers. It can help you analyze customer behavior, predict shopping patterns, and offer personalized experiences. So, don’t shy away from using AI to enhance your customer’s shopping journey.
According to a report by Business Insider, retailers that have implemented AI are expected to see a 37% reduction in costs along with a 39% increase in revenue figures on average by 2023.
Privacy and Zero-Party Data
In the era of data privacy, it’s important to be transparent about how you collect and use customer data. A Sprout Social survey shows that 63% of consumers are concerned about zero-party data while shopping online. Therefore, ensure you have clear privacy policies and consider adopting zero-party data strategies.
Augmented Reality (AR) and Virtual Reality (VR)
On the innovation front, AR and VR are transforming online shopping experiences. They allow customers to “try before they buy,” reducing return rates and increasing customer satisfaction. According to Gartner, 100 million consumers will shop using AR online and in-store by 2023.
Also, according to Statista, the AR and VR market in retail is expected to reach over $1.6 billion by 2025.
With the rise of smart speakers and voice assistants, more consumers are using voice search to shop online during Hot Sale. As a result, it’s crucial to optimize your product descriptions and content for voice search to tap into this growing market.
According to a report by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from about $2 billion (about $6 per person in the US) across the United States at the end of 2017. (Marketing Dive)
In the realm of values, more and more consumers are choosing to shop with brands that align with their values during events like Hot Sale, and sustainability is at the top of their list. So, make sure to showcase your brand’s commitment to sustainability in your marketing and product development.
According to Coresight Research, Livestream shopping in the US could reach $25 billion (about $77 per person in the US) by 2023. In the world of engagement, livestream shopping is a trend that’s taking the eCommerce world by storm. It combines the interactivity of live video with the convenience of online shopping, offering a unique and engaging shopping experience.
Last but not least, conversational marketing allows for real-time, one-to-one connections between marketers and customers during Hot Sale 2023. Chatbots, AI, and live chat are all tools that can facilitate conversational marketing.
It is designed to provide instant customer service and personalized experiences.
Based on a survey by Drift, 44% of respondents said they would prefer to chat with a bot to get answers to their questions.
We’ve explored that the eCommerce landscape is evolving rapidly, and staying ahead of the curve is crucial to succeed. But you don’t have to navigate these changes alone. With Wagento, you have a dedicated partner who can help you leverage the latest trends and technologies to improve your store and boost your sales.
So, if are you ready to take your eCommerce store to the next level for eCommerce events like Hot Sale, let Wagento be your guide. With our expert help, you can not only keep up with the eCommerce trends but also stay ahead of them.
Basically, the key to becoming successful online is staying ahead of the curve and adapting to new trends. As an eCommerce merchant, leveraging these trends can help you stay competitive, meet customer expectations, and drive more sales and conversions.
So, gear up, embrace these trends, and get ready to take your online business to new heights. The future of eCommerce is here, and it’s going to be more exciting than ever.
Reach out to us at Wagento and let’s start building your eCommerce success story today. Contact us now and let’s get started!
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