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What is Content Commerce

Brent Peterson March 1, 2022

Content commerce, also known as content-led commerce, is a type of content marketing that combines information and product recommendations into a single format. This can be in the form of a video, infographic, blog post, webinar, podcast, or any other type of content you can share with your audience online. 

You’ve most likely heard the old mantra that “content is king” when it comes to eCommerce, and content commerce is proof that this trend isn’t going away anytime soon. Read on to learn why this form of marketing is so important and how you can improve your own content commerce strategy with a few simple tips!

Why Content Commerce Is Essential

Whenever someone visits a website, logs into their social media account, checks their email, or does a Google search, they’re constantly being bombarded with ads. People have grown so tired of intrusive traditional marketing techniques that some will actively avoid purchasing from companies with annoying ads.

There’s a wealth of information online, and shoppers will do their own research before deciding to try a new product or buy from a different company for the first time. If your marketing campaign consists of overly promotional ads, your store will be overlooked in favor of brands that offer relevant content and valuable resources. Publishing helpful content will help your brand establish its credibility, building trust and loyalty within your target market.

Tips for Building a Content Commerce Strategy

Combining content marketing and eCommerce sales strategies can be a little challenging at first. It may take some trial and error before you find the right blend of promotional plugs and informational content that best suits your audience. To help get you on the right track, keep these three tips in mind:

  • Inform and educate; don’t sell. Selling your products shouldn’t be your first priority with content commerce. Instead, focus on fully answering your audience’s questions. The value you’ll provide will be highly appreciated by a shopper trying to make the best purchasing decision.
  • Focus on building long-term relationships. Traditional marketing techniques focused on making sales quickly, without any real consideration about potential returning customers. Your content commerce strategy should be designed to encourage long-term relationships and customer loyalty, not making a quick sale. 
  • Consider using a headless approach. If you want to merge your content marketing strategies with your eCommerce platform, a headless approach can make this a seamless transition. Combining your product information and content management system into one comprehensive approach will make it faster and easier to take your content commerce strategy to the next level.

If you want to learn more about content commerce or headless eCommerce systems, reach out to a Wagento developer today!

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