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Tips for Building Your eCommerce Site


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There are currently over 24 million eCommerce sites on the web. While eCommerce was popular before, the COVID-19 pandemic created even more of a surge as people were more likely to stay home and shop online. That’s a trend that shows no signs of slowing down.

With so much competition, building a solid eCommerce site is crucial for your success. 

The best way to make sure your site is functional, accessible, and stands out from your competitors is to know what you’re doing when it comes to coding. Learning a coding language on your own is always an option and can make it easy to make changes and updates on a whim. But, it can also be helpful to hire someone with a knowledge base of coding languages. 

What’s the better option? More importantly, what are the best coding languages for eCommerce sites, and how can you utilize them? 

Learning vs. Hiring

The average cost for an eCommerce site with anywhere from 100-1000 products can range from $5000-$55,000 to get started. If you’re trying to keep your budget on the lower end of that spectrum, you might want to consider learning some basic, easy coding languages on your own. The easiest languages that perform basic functions include: 

  • HTML
  • Python
  • JavaScript
  • Java
  • PHP

Learning some of these basic languages can take about 3-6 months, but learning them on your own will save you money and allow you to make quick changes to your site as needed. 

Learning how to code is a great way to grow your skills and be a more well-rounded business owner. But, you likely didn’t get into this business because you knew the ins and outs of web development. That’s why many people opt to hire professional coders to build their sites. It might cost more up-front, but coders and web designers understand the importance of user experience (UX) and how to optimize your site to increase conversion rates and make it more appealing to your target customers. 

What Are the Best Codes for eCommerce?

One of the drawbacks to learning how to code on your own is that you might not always be up-to-date on the latest best practices for eCommerce sites. A professional programmer will have their finger on the pulse of the latest trends and necessities to make a website valuable. 

For example, your website should be mobile-friendly and responsive. About 57% of all Internet usage is currently done on mobile devices. If your site isn’t easily accessible on a cell phone or tablet, potential customers aren’t going to stick around. 

According to DIGI117, the programming languages best suited for eCommerce sites include the basics listed above. But, they also include: 

  • MEAN
  • CSS
  • Ruby on Rails

Different coding languages do different things. The reason people keep creating different languages is to fulfill different needs. That’s why some programming languages are better suited for certain functions than others. Many people use multiple languages on eCommerce sites to get the most functional interface possible. 

When you’re trying to run a business, it can be difficult to keep up with various codes, site updates, and learning multiple programming languages. While it might save you money to do it on your own as you’re getting started, a professional coder or development company like Wagento can offer so much more than basic design. Our programmers can also offer real-world expertise and support, so your site will always be technically and visually creative. A better site, in the long run, will end up giving you a greater ROI. So, as you’re considering your coding options, think about the future of your site and the kind of growth you want to see.

From Browsing to Buying: Put Wagento’s eCommerce Mastery to Work for You

Amanda Winstead is a storyteller hailing from the vibrant Portland area. With a background in communications, she channels her passion for narrative into captivating tales that resonate with audiences. When she’s not weaving words, Amanda finds joy in exploring new destinations, getting lost in the pages of a good book, staying active through workouts, and immersing herself in the energy of live concerts. 

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