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The Multi-Store Approach for BigCommerce: Features and Benefits

Brent Peterson March 28, 2022

Multi-store platforms create a streamlined way for eCommerce merchants to manage several different websites or stores using a single dashboard. This makes it easier to connect with international audiences, handle multilingual or multi-regional sites, and create more personalized user experiences for every visitor who checks out your site.

If you’re ready to grow your business and expand into new marketplaces, a multi-store platform like BigCommerce might be the best choice for you.

BigCommerce Features

The BigCommerce platform is built with a multi-store approach in mind. Developers recognized that successful eCommerce businesses have to be able to understand and meet the various needs of international consumers, which often means offering unique products, marketing strategies, and payment options in each region.  

Keeping track of audience segments can be challenging, even if you’re only selling domestically. Once you decide to go cross-border, you’ll need extra help to maintain a loyal customer base. This is why BigCommerce comes with the following features:

  • Localized content and conversion tools. BigCommerce can work alongside your CMS to create customized websites and push localized content based on your customer’s geographical location.
  • Wide variety of payment options. Your customers can pay however they prefer, with over 100 different currencies supported by BigCommerce.
  • Customized product catalogs. Merchants can easily manage their product offerings, prices, and marketing promotions based on each country or region they’re targeting.

Benefits for Merchants

Some merchants hesitate to launch their brands in other countries because it can be difficult to keep track of different tax regulations, overcome language barriers, consumer preferences, and payment options. However, a multi-store platform like BigCommerce provides the tools sellers need to overcome these challenges so they can reap the following benefits:

  • Lower development costs
  • Better website navigation
  • Increased number of payment and shipping options
  • Improved SEO rankings
  • Streamlined management from one dashboard
  • Customized user journeys
  • Geotargeting capabilities
  • Better flexibility and scalability

Want to Learn More About BigCommerce?

If a multi-store approach sounds like something you need to take your business to the next level, BigCommerce could be the solution you’ve been looking for. With all kinds of built-in features, hundreds of available extensions and integrations, and a convenient headless model, BigCommerce is one of the world’s most popular eCommerce platforms for a reason. Connect with a Wagento developer to learn more and start planning your site migration today!

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