Master Google Analytics 4 Set Up for Your BigCommerce Store
Soumi BiswasOctober 11, 2023
As a Google Analytics 4 (GA4) consultant agency, we understand the importance of leveraging the right tools to drive your eCommerce success. Today, we’re excited to guide you through setting up Google Analytics or GA4 for your BigCommerce store.
In the digital age, data is king. According to a report by McKinsey, companies that leverage customer behavior data to generate behavioral insights outperform their peers by 85% in sales growth and more than 25% in gross margin. Interestingly, Google Analytics 4 (GA4) is one such tool that can help you gain these insights.
Why Google Analytics 4?
In any case, let’s discuss Google Analytics 4. GA4 is Google’s latest analytics tool that goes beyond traditional metrics. In fact, it’s designed to give you a more complete understanding of your customers’ journey across various devices and platforms.
Basically, with GA4, you can track specific interactions or ‘events’ that users have with your website, from viewing a product to completing a purchase.
Challenges with Google Analytics 4 Setup for Your BigCommerce Store
First, let’s talk about the challenges with GA4 Setup for Your BigCommerce Store. As GA4 consultants, we understand that setting up Google Analytics 4 (GA4) tracking for your BigCommerce store can seem daunting. You might be facing a few challenges, but don’t worry – we’re here to help.
Understanding the Challenges
To begin with, understanding the challenges is crucial. Transitioning from ‘Universal Analytics’ to GA4 involves a learning curve. Interestingly, the changes in events, parameters, and other metrics can be overwhelming, and you might be unsure about how to leverage these new features to their full potential.
Moreover, meeting the prerequisites for setting up GA4 on BigCommerce can also be a hurdle. Specifically, you need to ensure you have a Google Analytics account, a GA4 Measurement ID, a Stencil theme, and many more things. Uniquely, each of these requirements comes with its own set of challenges.
Basically, we recommend you take the help of professionals like B2Commerce to set up GA4 for your store. As an industry expert, our team can guide you through the entire process of setting up GA4 on BigCommerce.
Thereby, helping you to overcome the potential stumbling blocks which you might have faced if you handled the process alone.
From setting up analytics on Google and locating your Measurement ID to connecting Google Analytics 4 in BigCommerce, each step requires careful attention to detail and a deep understanding of both GA4 and BigCommerce. In essence, this process is intricate but with the right guidance, it can be navigated successfully.
Ultimately, the goal is to ensure a smooth and effective setup of GA4 for your BigCommerce store, enabling you to leverage the full potential of this powerful analytics tool. In conclusion, with the right approach and professional help, setting up GA4 can become a less daunting task
How Our Consultants Can Help?
Next, let’s discuss how our consultants can help. At B2Commerce, we’re committed to helping you overcome these challenges. Our team of GA4 specialists has the expertise to guide you through each step of the setup process, ensuring you’re harnessing the full potential of Google Analytics 4.
Strategy and Auditing
Firstly, in terms of strategy and auditing, we start by conducting a comprehensive audit of your current Google Analytics implementations and website performance. From there, we delve into in-depth research to enhance your data strategies in line with the latest GA updates. Our team is committed to guiding you on how to transform data integrity into increased returns.
Implementation and Tagging
Basically, in terms of implementation and tagging, our B2Commerce Google Analytics consultants will ensure proper tagging on your site. We’ll also assist you in activating the advanced features of GA4. This includes BigQuery integration, high-quality reporting, cross-device tracking, custom event parameters, and configuring the AI model of the user consent model.
Optimization and Supplementation
Lastly, in terms of optimization and supplementation, remember, optimization is an ongoing process. It involves continuous data analysis to inform practical actions over time. Our experts are dedicated to ensuring that you’re collecting clean and accurate data. We also offer A/B testing and additional support for your larger projects.
Overcome the Challenges with B2Commerce
Basically, setting up GA4 on your BigCommerce store is a significant step towards understanding your customers better and driving your eCommerce success. But you don’t have to do it alone.
At B2Commerce, we’re not just a service provider; we’re your partner in eCommerce success. Hence, our team of GA4 specialists is ready to help you navigate the intricacies of GA4 setup, ensuring you’re harnessing its full potential.
If you face any difficulty while setting up the GA4 for your B2Commerce store, don’t hesitate to contact our experts.
Prerequisites for Setting Up Google Analytics 4 on BigCommerce
Before we guide you through the GA4 setup process, let’s ensure you have everything ready:
Google Analytics Account
First, if you don’t have one, create a Google Analytics account. If you’re running multiple storefronts, consider creating a separate account for each.
GA4 Measurement ID
This unique identifier is crucial for connecting your BigCommerce store to GA4.
Your storefront needs to be using a Stencil theme.
You must be using a BigCommerce storefront. Headless storefronts won’t work with this setup.
Optimized One-Page Checkout
Your store must be using Optimized One-Page Checkout. Legacy Checkout and Custom Checkout aren’t supported.
If you have a cookie consent banner enabled, shoppers must accept Analytics cookies for integration.
With these prerequisites in place, you’re now ready to embark on the journey of setting up GA4 in your BigCommerce store.
Remember, preparation is key to smooth implementation. We suggest you fully ensure all these elements are in order, before setting the stage for the successful integration of GA4. This, in turn, will pave the way for insightful data analysis that can drive your eCommerce success to new heights.
Setting Up Google Analytics 4 on BigCommerce: A Step-by-Step Guide
Now that we’ve covered the prerequisites, it’s time to delve into the heart of the matter – setting up GA4 on your BigCommerce store. This process may seem technical, but don’t worry! We’re here to help you through each step, ensuring a smooth and successful setup.
So, let’s get started!
Step 1: Setting Up Analytics on Google
Firstly, if you’re new to the analytics game, you’ll need to set up Analytics for your store on Google. You’ll want to select ‘Web’ as the data stream type and keep enhanced measurement enabled. And don’t worry about the ‘Set up data collection for websites’ part; the integration will handle that for you.
Already using Universal Analytics? No problem. You’ll just need to add a Google Analytics 4 property to your site. Make sure to keep ‘Enable data collection using your existing tags’ enabled.
Step 2: Locating Your Measurement ID
Secondly, you’ll need to find your Measurement ID. Head over to Admin › Data Streams and click on your storefront’s stream. Just ensure you’ve selected the right account and property at the top of the screen.
Step 3: Connecting Google Analytics 4 in BigCommerce
Thirdly, it’s time to bring BigCommerce into the mix. Go to Settings › Data Solutions in your BigCommerce account and click ‘Connect’ next to Google Analytics 4. Pop in your Google Analytics Measurement ID and click ‘Connect’.
Once you’re connected, you can use Realtime or DebugView reports to confirm you’re collecting data from your store. Keep in mind, some reports can take 24 to 48 hours to process data from your store.
If you’re finding the GA4 setup process challenging, don’t worry – you’re not alone, and we’re here to help. At B2Commerce, our team of GA4 specialists is ready to assist you every step of the way.
So, don’t hesitate. Get in touch with our consultants today, and let’s turn the challenge of setting up GA4 into an opportunity for your BigCommerce store. We’re looking forward to helping you on your journey to eCommerce success!
Seek Professional Help
Finally, let’s talk about seeking professional help for Google Analytic 4 setup. First and foremost, setting up GA4 on your BigCommerce store is a straightforward process that can unlock a treasure trove of insights about your customers’ behavior.
By understanding how users interact with your store, you can make data-driven decisions to optimize your store, enhance the customer experience, and ultimately boost your sales.
According to a recent study conducted by Forrester Consulting, it was found that a significant majority of marketers, around 64 percent, recognize the need for improved data when it comes to prospecting. (Source: Bartleby Research)
Remember, setting up GA4 is just the beginning. Moreover, the real power of GA4 lies in its ability to provide you with actionable insights that can drive your eCommerce success. And lastly, our team at B2Commerce is committed to helping you harness this power.
So, leverage the power of GA4 today and take your BigCommerce store to new heights!
In conclusion, as a GA4 consultant agency, we understand that every merchant’s needs are unique, and we’re committed to providing personalized solutions that align with your business goals.
Whether you’re struggling with the initial setup, having trouble finding your Measurement ID, or simply need some guidance on how to make the most of GA4’s advanced features, our consultants are just a call away.
In the ever-evolving world of eCommerce, staying ahead of the curve is crucial. By setting up GA4 in your BigCommerce store, you’re taking a significant step towards understanding your customers better and driving your eCommerce success.
So, are you ready to harness the power of GA4 for your BigCommerce store? Let’s get started on this journey together.
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