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Essential BigCommerce SEO Tips Every Store Owner Must Know! 

Mansi Pragya August 23, 2023

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Did you know that 75% of internet users don’t scroll past the first page of the search results? Yes, you heard that right! So, if your BigCommerce store isn’t ranking on that desired first page, you’re simply missing out a lot of potential customers. But you have nothing to worry about. With the right BigCommerce SEO strategies, you can climb the ranks and make your store shine. As a matter of fact, once your BigCommerce store moves up a few spots, your click-through rate will drastically increase. 

Now, you might be wondering, ‘What makes BigCommerce SEO so special?’ Well, it’s about leveraging unique SEO features to give your BigCommerce store an edge. 

So, let’s dive deep into it. First, we should explore the basics of SEO BigCommerce to understand why it’s crucial for the success of online businesses. Next, we can investigate the nitty-gritty of BigCommerce’s specific SEO techniques.  

Along the way, our BigCommerce experts are there to share some actionable tips and tricks, which can help you to stand out within the crowded eCommerce space. By the end, you’ll have enough knowledge in your kitty to make your store not just rank on top, but truly make your store stand out.  

Are you ready to embark on this journey? Let’s get started! 

Can SEO Elevate Your eCommerce Business?

Ever wondered how some online stores seem to effortlessly attract a swarm of customers, while others struggle to get a glance? The secret sauce often boils down to three little letters: SEO. Yes, you heard that right. SEO can be your significant change. 

First off, SEO, or Search Engine Optimization, is like the magnet that pulls potential customers right to your digital doorstep. Now, here’s the thing: when shoppers type queries across any search engine, they’re usually looking for answers, and fast.  

If your store pops up as one of the top answers on Google SERPs (Search Engine Results Pages), you are indeed lucky! You’ve just caught their attention. But keep in mind that SEO isn’t just about attracting any random traffic; rather, it’s about attracting the right traffic.  

By optimizing your online store, such as BigCommerce store with relevant keywords, you’re ensuring that the folks landing on your site are interested in what you’re selling.  

Relevant Statistics about eCommerce & SEO

Let’s dive into how BigCommerce SEO can boost your sales! 

Well, eCommerce is booming, and BigCommerce is right at the heart of it. When you see the relation between SEO and its impact on sales, you’ll realize why optimizing your BigCommerce store is so trivial. 

Did you know? Tens of thousands of B2C and B2B companies across 150 nations and numerous industries used the BigCommerce platform to create beautiful, engaging online stores. Some of the brand’s worth mentioning are Ben & Jerry’s, Molton Brown, Solo Stove, S.C. Johnson, Skullcandy, Ted Baker and Vodafone, That’s massive! (Source: BigCommerce Press Release

Guess what? Organic search, thanks to SEO, brings in over 1000% more visitors than organic social media. (Source: Ahrefs)  

Here’s a fun fact: SEO-generated inbound leads close at a whopping 14.6%, while traditional methods like mail ads only close at 1.7%. That can be the real power of BigCommerce SEO on sales. (Source: Search Engine Journal

So, these stats clearly show just how much SEO can supercharge sales for your eCommerce store, such as BigCommerce stores. With the right moves and tweaks, you can harness SEO to pull in more visitors, enhance their experience, and boost those sales numbers. 

Keep in mind, SEO isn’t a quick fix. It takes time. If you stay on track and keep optimizing your BigCommerce site, the rewards can be huge! 

Now, let’s take you through some quick stats related to the BigCommerce platform. 

Role of Organic Traffic in Driving Sales

Imagine you’re at a mall. There are two stores side by side. One has a line of people waiting to get in, while the other is almost empty. The popular store didn’t just get lucky; they strategically placed signs throughout the mall directing shoppers their way.  

That’s what BigCommerce SEO does for your online store. It’s like those signs, guiding potential customers straight to your virtual doorstep. In fact, studies have shown that organic search accounts for 53% of all site traffic! That’s more than half! So, if you’re not focusing on BigCommerce SEO, you’re missing out on a massive chunk of potential customers. 

Comparison of SEO vs. Paid Advertising in Terms of ROI (Return on Investment)

Now, you might be thinking, “Why not just pay for ads and get customers that way?” Well, let’s break it down. Imagine you’re paying for a billboard. It’s big, flashy, and gets attention. But once you stop paying, it’s gone. That’s how paid advertising works.  

On the other hand, BigCommerce SEO is like planting a tree. It might take time to grow, but once it does, it provides shade (or in this case, customers) for years to come.  

Plus, data suggests that BigCommerce SEO offers a better return on investment (ROI) than paid ads. For every $1 spent on SEO, businesses see an average return of $2.75, while paid ads average a return of just $2 source. So, while both have their place, BigCommerce SEO is the gift that keeps on giving. 

BigCommerce: Quick Stats

BigCommerce is a leading eCommerce platform. It’s designed to help businesses, both big and small, set up their online stores without a hitch. Imagine having a digital storefront where you can display your products, manage sales, and interact with customers. That’s what BigCommerce offers. And the best part? You don’t need to be a tech wizard to use it. In fact, many businesses have already jumped on the BigCommerce bandwagon, making it one of the top choices for online sellers. 

Indeed, BigCommerce is designed with SEO in mind. With features tailored for BigCommerce, it’s like having a team of experts guiding you every step of the way. Presently, there are 46,626 live stores running on the BigCommerce platform. (Source: Store Leads)  

Over the past few years, BigCommerce has experienced steady, but linear, quarterly growth. As the global economy continues to move online, growth is expected, even though they are operating in a competitive space dominated by large platforms.  

For instance, in 2023 Q2, BigCommerce stores increased 6.0% quarter-over-quarter. Also, BigCommerce stores increased 29% year-over-year in 2023 Q2.  

In a nutshell, if you’re dreaming big for your online store, understanding, and implementing BigCommerce SEO is your roadmap to success.  

The Importance of SEO for BigCommerce

Remember, SEO, or Search Engine Optimization, is like your store’s GPS coordinates. So, when potential customers type in relevant keywords, your store pops up, loud and bright, on search engines.  

Now, why is BigCommerce SEO specifically so crucial? Well, BigCommerce is a powerhouse platform, designed with SEO in mind. It offers a plethora of built-in tools and features that, when utilized correctly, can skyrocket your store’s visibility. But, like any tool, it’s most effective when you know how to wield it. 

A quick fact. The majority of online shoppers don’t go past the first page of search results. Also, did you know that the first spot on Google’s search page grabs 31.7% of clicks? (Source: Kinsta)  

Only 0.78% of searchers will click on the second page. So, if your store isn’t ranking high, you’re not only missing out on a ton of potential sales but also getting poor click-through rates. And in the competitive world of eCommerce, visibility is everything. 

Hence, BigCommerce SEO isn’t just a fancy term; it’s the backbone of your online store’s success. By optimizing your store for search engines, you’re ensuring that customers can easily find you, browse your products, and make a purchase. 

Is BigCommerce Designed with SEO in Mind?

From the get-go, BigCommerce was crafted with BigCommerce SEO in mind. It’s not just an add-on or an afterthought. Every nook and corner of the platform is optimized for search engines. This means that when you set up your store on BigCommerce, you’re already a step ahead in the SEO game.  

Research indicates that sites built on eCommerce platforms with built-in SEO features, like BigCommerce, tend to rank higher on search engines source. So, with BigCommerce SEO, you’re already on the path to success. 

Implementing SEO on BigCommerce

BigCommerce comes loaded with a lot of SEO tools right from the start. Once you learn about and use these tools well, they can really help more people find your store when they search online.  

In fact, implementing the right BigCommerce SEO strategies can make your store stand out and pull customers. To use these SEO tools the best way, first, you should understand what they can do. Next, you must figure out how to use them for your store. Plus, these SEO techniques can be like a secret weapon that helps your store do even better! 

Tips to Make Your BigCommerce Store Stand Out & Rank

You’ve set up your BigCommerce store, stocked it with fantastic products, and now you’re waiting for the magic to happen.  

But here’s the thing you should know. With the online marketplace getting more crowded by the day, how do you ensure your store doesn’t just blend into the background? How do you make it stand out and rank high in search results? 

Here are some top-notch tips to make your BigCommerce store shine and climb those search engine rankings: 

Optimize Those Product Titles

Optimize Those Product Titles

First impressions matter, especially in the digital world. When potential customers land on your BigCommerce store, the product titles are often the first thing they see. So, why not make them count?  

Craft your titles to be clear and descriptive. Instead of a vague title like “Boots,” go for something more specific like “Handmade Leather Boots.” By doing so, you’re not only providing clarity but also integrating essential keywords. This small tweak can make a world of difference in attracting the right audience. 

Keywords Are the Building Blocks of SEO

Keywords Are the Building Blocks of SEO

As a part of BigCommerce SEO, conducting comprehensive keyword research is particularly important. Keywords are the pillars of SEO. They guide potential customers to your store. Invest time in keyword research, understand what your customers are searching for, and incorporate those terms naturally into your content. It’s like laying down a trail of breadcrumbs for your customers to follow. 

Speed It Up

Speed It Up

Let’s face it, in the age of instant gratification, patience is a rare commodity. Online shoppers are no different. If your store takes ages to load, you’re likely losing potential sales. So, what’s the solution? 

Compress those high-resolution images, cut down on unnecessary external scripts, and streamline your site’s backend. A faster-loading site can significantly enhance user experience and boost your conversion rates. 

Remember, a fast-loading site not only offers a better user experience but also gets a thumbs-up from search engines. Dive into the BigCommerce settings, optimize images, and ensure your store is as swift as the wind. 

Engage with Rich Snippets

Engage with Rich Snippets

Imagine watching a movie trailer before deciding to see the film. That’s what rich snippets do for your products. These snippets provide a quick overview, be it star ratings, prices, or reviews, giving potential customers a reason to click. In other words, snippets enhance the search results by providing more information, leading to better click-through rates. 

Incorporating rich snippets can elevate your store’s visibility and significantly increase click-through rates. BigCommerce supports rich snippets, so why not use them to give your products the spotlight they deserve? 

Backlinks: The Seal of Approval

In the world of BigCommerce SEO, backlinks are like endorsements. They tell search engines that your content is valuable. But remember, it’s quality over quantity. Aim for backlinks from reputable sites and watch your store’s credibility soar. 

Content is King

Content is King

Ever heard the phrase “Content is King”? Well, it’s true. Starting a blog can be a game-changer for your BigCommerce store. Share captivating stories about your products, create insightful how-to guides, or dish out the latest industry news. Not only does this position you as a thought leader, but it also drives organic traffic, making your store a go-to resource. 

Mobile Optimization is a Must

Mobile Optimization is a Must

With smartphones practically glued to our hands, mobile shopping has skyrocketed. It’s crucial to ensure your BigCommerce store looks and functions seamlessly on various devices. Regularly test your site on different screens to guarantee a smooth shopping experience, no matter what the device. 

Harness the Power of SEO

Harness the Power of SEO

Dive headfirst into the world of SEO. Begin with keyword research to understand what your audience is searching for. Tailor your content to match these searches. And hey, don’t overlook meta descriptions. Think of them as your store’s elevator pitch on search engines, enticing users to click. 

Engage on Social Media

Engage on Social Media

The power of social media is undeniable. Share your latest products, run exciting promotions, and genuinely engage with your followers on platforms like Instagram and Facebook. These social signals, while indirect, can influence your store’s ranking, making you more visible to potential customers. 

Collect and Showcase Reviews

Collect and Showcase Reviews

Word of mouth is still golden. Encourage your customers to leave reviews and proudly display them. Positive feedback not only boosts your store’s credibility but also reassures new customers, leading to increased trust and sales. 

Clean URLs

Clean URLs

URLs might seem trivial, but they play a pivotal role in SEO. Simplify them. Instead of a jumbled mess like “product12345,” opt for a clear and descriptive URL like “handmade-leather-boots.” It’s easier for users to understand and for search engines to index. 

Stay Updated

Stay Updated

The digital realm is ever evolving. New SEO trends emerge algorithms update, and best practices shift. Stay on your toes. Regularly update your knowledge and adapt your strategies. This proactive approach ensures your BigCommerce store remains ahead of the curve. 

Remember, success in the digital marketplace requires persistence and adaptability. With these BigCommerce SEO tips in hand, you’re well-equipped to make your BigCommerce store a standout success. 

How to Skyrocket Your BigCommerce Store?

Whether you’re a seasoned pro or just dipping your toes into the vast ocean of eCommerce, there’s one thing we all crave: higher rankings on search engines. And guess what? BigCommerce SEO is your golden ticket. In fact, BigCommerce SEO is your knight in shining armor. Ready to harness the power of BigCommerce SEO and make your store shine? 

Let’s dive in and uncover the secrets to making your site shine in search results. 

Tip 1: Register with Google Search Console and Bing Webmaster Tools

Register with Google Search Console and Bing Webmaster Tools

You’ve set up your store, added products, and are all set to welcome customers. But wait, have you introduced your store to the big players like Google and Bing? That’s where BigCommerce SEO steps in to give you a hand. Let’s dive in! 

Importance of Making Sure Search Engines Know About Your Site

Think of your online store as a new shop in town. You’d want everyone to know about it, right? Similarly, in the digital world, it’s crucial for search engines to recognize your store.  

By registering with tools like Google Search Console and Bing Webmaster Tools, you’re essentially sending out a grand opening invitation. And guess what?  

Sites that introduce themselves to search engines tend to get more organic traffic, boosting their BigCommerce SEO efforts source. So, if you want to be in the spotlight, make sure the search engines know you’ve arrived! 

Step-by-Step Guide on How to Register

Let’s take you through the steps. 

Start with Google Search Console: Head over to the Google Search Console and sign in with your Google account. 

Add Your Store: Click on ‘Add Property’, enter your store’s URL, and follow the verification steps. It’s like adding your store to Google’s VIP list! 

Hop Over to Bing Webmaster Tools: Next, visit Bing Webmaster Tools, sign in, and repeat the process. Remember, Bing is also a major player in the search engine game. 

Enjoy the Benefits

Once registered, not only will search engines better recognize your store, but you’ll also get insights into how your site is performing potential issues, and tips to improve your BigCommerce SEO. 

There you have it! By taking these simple steps, you’re setting your store up for BigCommerce SEO success. Ready to make some noise in the online marketplace? 

Tip 2: Optimize Your URL Structures for Clarity

Optimize Your URL Structures for Clarity

Ever noticed how some online store addresses are easy to remember while others look like a jumble of letters and numbers? That’s the magic of URL optimization, a key player in the BigCommerce SEO game. Let’s dive into this and see how it can give your store a boost! 

Explanation of SEO-friendly URLs

Imagine you’re trying to find a book in a library. Would you prefer a clear label or a confusing code? Similarly, SEO-friendly URLs are like clear labels for your online store pages. They’re not just for humans; search engines love them too!  

A clean, descriptive URL can tell search engines a lot about your page, giving your BigCommerce SEO efforts a leg up. For instance, a URL like “mystore.com/womens-red-boots” is way more informative than “mystore.com/product12345”. Studies even show that clear URLs can improve click-through rates by up to 25% source. So, for the sake of both your customers and your BigCommerce SEO, it’s time to tidy up those URLs! 

How to Customize URLs in BigCommerce for Better SEO?

Let’s take you through the steps. 

Log into Your BigCommerce Store: Head to the dashboard and navigate to the ‘Products’ section. 

Choose a Product: Click on a product you want to optimize. 

Edit the URL: Under the ‘Search Engine Optimization’ tab, you’ll find a field for ‘Custom URL’. Here, craft a short, descriptive URL that tells both customers and search engines what the page is about. 

Rinse and Repeat: Go through your store and optimize each URL. Remember, consistency is key in BigCommerce SEO. 

And voila! With these simple steps, you’re not only making your store more user-friendly but also giving your BigCommerce SEO a significant boost. Ready to make your store’s addresses shine? 

Tip 3: Use Clean and Relevant Meta Descriptions

Use Clean and Relevant Meta Descriptions

Think of meta descriptions as the window display of your online store. A well-written one can entice users to click and explore. While they might seem small, they pack a punch when it comes to influencing click-through rates. So, be descriptive, be compelling, and watch the magic unfold. 

Let’s dive in and see how they can make a big difference! 

The Role of Meta Descriptions in Click-Through Rates

Imagine you’re browsing online and come across two stores selling the same product. One has a clear, enticing description, while the other is vague. Which one would you click on? That’s the power of a good meta description. It acts as a sneak peek into what your page offers.  

And guess what? A well-crafted meta description can significantly boost your click-through rates. In fact, studies reveal that relevant meta descriptions can increase click-through rates by a whopping 5.8% source. So, if you’re looking to enhance your BigCommerce SEO, don’t overlook this tiny yet mighty tool! 

Tips for Writing Compelling Meta Descriptions

Let’s take you through the steps. 

Keep It Short and Sweet: Aim for about 150-160 characters. It’s just enough to convey the essence without overwhelming the reader. 

Include Keywords: Remember, it’s all about BigCommerce SEO. Incorporate relevant keywords naturally to catch both the reader’s and search engine’s attention. 

Make It Relevant: Ensure your meta description matches the content of your page. It’s like making a promise to your visitors; you don’t want to break it. 

Add a Call to Action: Encourage users to click with phrases like “Discover more” or “Shop now”. It’s a small nudge that can lead to big results in your BigCommerce SEO efforts. 

So, next time you’re updating your online store, take a moment to polish those meta descriptions. With these tips in hand, you’re all set to boost your BigCommerce SEO and make your store irresistible! 

Tip 4: Prioritize Mobile Optimization for Better Reach

Prioritize Mobile Optimization for Better Reach

Hey there, digital trailblazer! Ever noticed how often we’re glued to our phones? From checking messages to shopping for the latest gadgets, our mobiles are our go-to devices. This shift is an excellent opportunity for BigCommerce SEO. Let’s dive in and see how mobile optimization can supercharge your online store! 

Discussion on the Rise of Mobile Shopping

Picture this: you’re waiting in line at the coffee shop, and you decide to do a quick online shopping spree. Sounds familiar? You’re not alone! A staggering 53% of online shopping happens on mobile devices. That’s more than half of all shoppers!  

With the convenience of browsing on the go, mobile shopping is not just a trend; it’s the future. And guess what? If your store isn’t optimized for mobile, you might be missing out on a huge chunk of potential customers. That’s why mobile optimization is a cornerstone of BigCommerce SEO. 

Importance of Responsive Design

Ever visited a site on your phone where you had to pinch and zoom to see anything? Frustrating, right? That’s where responsive design comes in. It ensures your store looks and works great on all devices, be it a desktop, tablet, or phone. And the benefits of BigCommerce SEO? Immense! Google loves mobile-friendly sites and often ranks them higher in search results. 

So, how to get started? 

Choose a Mobile-Optimized Theme: BigCommerce offers a range of themes designed with mobile in mind. Pick one that resonates with your brand. 

Test Your Site: Use tools like Google’s Mobile-Friendly Test to see how your store performs. 

Keep an Eye on Load Times: Mobile users are often on the go, so your site needs to load fast. BigCommerce has built-in features to help with this, boosting your BigCommerce SEO. 

In a nutshell, if you want to be where your customers are, mobile optimization is the key. Ready to give your BigCommerce SEO a mobile boost? 

Tip 5: Optimize Your Product and Category Pages

Optimize Your Product and Category Pages

Imagine walking into a store where every shelf is neatly organized, and each product has a clear, enticing label. Sounds dreamy, right? That’s what optimizing your product and category pages can do for your online store. And guess what? It’s a BigCommerce SEO goldmine. Let’s dive in and make your store’s shelves shine! 

Importance of These Pages in an eCommerce Store

Your product and category pages are the heart and soul of your online store. Think of them as the main attractions. When customers land on these pages, they’re looking to buy. And if these pages are optimized, they not only find what they’re looking for but also have a delightful shopping experience.  

Plus, optimized pages rank higher in search results, giving your BigCommerce SEO a major boost. In fact, stores with optimized product pages see a 20% increase in sales source. So, for the sake of your sales and BigCommerce SEO, these pages deserve some extra love! 

Tips for On-Page SEO, Including Meta Tags, Content, and Images

Let’s take you through the steps. 

Craft Catchy Meta Tags: Write enticing meta titles and descriptions. It’s like putting up a flashy sign for your products. 

Engaging Content: Describe your products in a way that’s both informative and compelling. Think of it as storytelling. 

Optimize Images: Use high-quality images and add alt tags. It not only enhances user experience but also boosts your BigCommerce SEO. 

Tip 6: Ensure Website Security with SSL

Ensure Website Security with SSL

Trust is the foundation of any relationship, including the one between your store and its visitors. An SSL certificate not only secures data but also boosts your BigCommerce SEO. It’s a win-win. So, if you haven’t already, secure your store with SSL and build a fortress of trust. 

Imagine shopping at a store with no locks or security. A bit unsettling, right? In the digital realm, SSL is that lock, ensuring your customers feel safe and sound. And guess what? It’s a big deal in the BigCommerce SEO world too. Let’s dive in and unlock the secrets of SSL! 

The Role of Security in User Trust and SEO

Security isn’t just about fancy tech; it’s about trust. When customers see that little padlock icon in their browser, they breathe a sigh of relief, knowing their data is safe. And trust leads to more sales. But that’s not all! Search engines, like our friend Google, give a big thumbs-up to secure sites.  

In fact, Google has confirmed that SSL is a ranking factor source. So, by ensuring your site’s security, you’re not only building trust but also boosting your BigCommerce SEO. It is a win-win! 

How to Secure an SSL Certificate for Your BigCommerce Store?

Let’s take you through the steps. 

Understand the Basics: SSL (Secure Socket Layer) encrypts data between a user’s browser and your website. It’s like a secret handshake only you and your customer know. 

Choose the Right Certificate: There are different types of SSL certificates. Depending on your store’s needs, pick the one that’s right for you. 

Activate on BigCommerce: BigCommerce SEO has made it easy. Most BigCommerce plans come with a free SSL certificate. Just head to your dashboard, navigate to ‘Server Settings’, and activate your SSL. 

Regularly Renew and Update: Like any security measure, keep your SSL certificate up-to-date to ensure maximum protection. 

In a nutshell, SSL is like a trusty guard for your online store, ensuring both safety and BigCommerce SEO success. Ready to give your customers the peace of mind they deserve? 

Importance of adapting to new SEO strategies

So, how do you keep up with this ever-changing world? By becoming a lifelong learner. Subscribe to reputable BigCommerce SEO blogs, attend webinars, and join online forums. The SEO community is vibrant and always buzzing with the latest tips and tricks. 

But here’s the golden rule. If a new SEO trend emerges, test it out for your BigCommerce store. If an old strategy isn’t delivering results, tweak it or try something new. Remember, it’s all about staying flexible and open to change. 

In conclusion, BigCommerce SEO is an ongoing journey. By staying updated with the latest trends and continuously adapting, you’re ensuring that your store remains at the forefront of the digital landscape. 

If you don’t have time to stay updated with the ever-evolving world of BigCommerce SEO, we are just a call away. Our team will keep you updated with all the latest SEO strategies that will make your store rank high. In case you don’t have time to implement the BigCommerce SEO hacks, our experts will do the job for you. 

Professional Guidance

In essence, BigCommerce SEO is more than just a strategy; rather, it’s a commitment to eCommerce excellence. Hence, with the right approach, mindset, and tools the sky’s the limit. In the event, you are a BigCommerce store owner and want it to rank high across the SERPs, we suggest you take expert help. Just schedule a call with our experts today! Our professionals have in-depth knowledge of SEO tools and techniques and will implement them correctly for your store.  

Our Thoughts

BigCommerce SEO isn’t just about getting your store to the top of search results. It’s about connecting with your audience, offering them value, and building trust. In fact, the benefits of BigCommerce SEO are long-lasting. Unlike paid ads that stop the moment you stop paying, BigCommerce SEO keeps working, driving traffic, and building your brand’s online presence. 

Well, BigCommerce SEO might seem daunting, but remember, every big journey begins with a single step. Start small, stay consistent, and keep learning. The digital landscape might be ever evolving, but with dedication and the right SEO BigCommerce strategies, your store can stand tall and shine bright.  

So, dear BigCommerce store owners, embrace the right BigCommerce SEO tips and watch your store soar to new heights of success. 

About the Author

Mansi Pragya, a seasoned Team Lead, boasts an illustrious career rooted in BigCommerce & WordPress CMS mastery. With a B.Tech in Computer Science, Mansi’s expertise spans front-end and back-end technologies, including HTML, CSS, JavaScript, and PHP. As a certified AWS Cloud Practitioner and BigDev for BigCommerce, she has a diverse portfolio, specializing in WordPress-based educational, informative, eCommerce, and non-profit websites. Beyond her technical acumen, Mansi excels in client communication and project management. When away from the coding world, she finds solace in music. To know more about her, visit her LinkedIn profile

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