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Artificial Intelligence and eCommerce

Brent Peterson
Brent Peterson

Artificial intelligence is becoming increasingly popular for eCommerce merchants around the globe, and Adobe is on the forefront of this exciting trend with Adobe Sensei. The technology, equipped with AI and machine learning capabilities, is designed to help retailers in three key areas:

  • Speed up and improve the creative process.
  • Create unbeatable customer experiences.
  • Analyze helpful data trends.

Benefits of AI for Businesses

If you feel like you never have enough time in the day, Adobe Sensei can help you free up your schedule to do more of what you love instead of spending hours analyzing data. It can completely take over mundane business tasks while assisting you in a variety of different areas. Just a few highlights of Adobe Sensei’s capabilities include:

  • Assistance with ad campaigns. Using predictive analysis and simulations, merchants can determine the optimal amount of money they should spend on their ad campaign, and how they should split up that advertising budget across different channels. Once the campaign goes live, AI makes it simple to track its effectiveness.
  • Tracking customer behaviors. Creating personalized customer experiences and tracking behaviors takes a ton of data, and sorting through this information on your own is nearly impossible. With AI algorithms, you can easily segment users based on behaviors and patterns in mere seconds.
  • Predictive analysis. Adobe Sensei can alert you of any unexpected changes in your data before you even recognize something’s wrong. Simply set lower and upper limits for a certain trend, such as consumer behaviors, and if there is any unusual activity, the algorithm will catch it right away.
  • Optimizing images. Cropping, tagging, and searching for the right images can take up considerable amounts of time, so why not let Adobe Sensei complete this chore for you? It can identify and sort images remarkably fast, automatically crop photos, adjust the size to ensure fast loading speeds, and much more.
  • Boosting personalization. Nobody wants to be bombarded with ads or recommendations that aren’t relevant to them! Adobe Sensei can make customer personalization a breeze by thoroughly analyzing behaviors and patterns, and then accurately segmenting your audience based on similar trends.

How to Begin Implementing AI

Although Adobe Sensei was just released earlier this year, it’s capable of helping your business truly stand out among your competitors. Along with the other tools and features of the Adobe Cloud Platform, your company will be well prepared for whatever the future holds.

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Brent Peterson
Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

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