Home > 7 tips for performing a content audit for an eCommerce website

7 tips for performing a content audit for an eCommerce website

Brent Peterson
Brent Peterson
7 tips for performing a content audit for an eCommerce website

A content review is a qualitative assessment of every piece of content on a website. A content inventory focuses on the quantity of content but disregards outcomes.

This type of website audit may take some time, but it is well worth the effort.

It will help you determine whether your eCommerce site’s content is essential to your customers and your company, which is critical for achieving high-quality results.

A thorough content audit can reveal what needs to be removed and what needs to be changed. This expertise will allow you to create new and fresh content that will produce more results and compensate for the time you usually spend brainstorming, copywriting, and editing before publishing an article or blog post.


A content audit will help businesses that don’t have an SEO-focused content marketing plan to identify strategic and competitive gaps:

  • Are there some inconsistencies in the material compared to those of your competitors?
  • Do you have material for each of your target demographics?
  • Are there any content gaps in the consumer experience at critical points?

7 tips for performing a content audit for an eCommerce website

Content audits should be performed at least once a year, but I suggest doing one every six months to ensure that your website is optimized correctly. Moreover, the following are the steps for conducting a satisfactory content audit. It’ll be well worth it!

Furthermore, if you skip the auditing process, you can lose out on various sales opportunities that might otherwise have come your way.

So, I’ve compiled a list of eCommerce auditing tips that can significantly improve your online store’s performance and conversion rate.

Gather all of your information into a spreadsheet.

To keep the operation tidy and orderly, use a spreadsheet. I prefer Google Sheets because they are simple to share with the entire team!

Include the following essential details:

  • Every publication’s title
  • Type of publication: blog post, material for the homepage
  • Provide a link to the content’s URL
  • Invitation to action

Other columns can be inserted if desired. It depends on how thorough you want to go with your research and how much time you’re able to devote. Primary Keyword, Word Count, and Average Time Spent on Page Social Shares are some of the other columns you can add.

Content Analysis

It would be best to fill out the whole spreadsheet with data from your eCommerce site at this stage. It’s now time to examine the material. To do so, you must first answer the following questions:

  • What is the content’s main point of focus?
  • Is the information correct and well-organized?
  • Is it applicable to consumers’ objectives, motivations, and goals?
  • Is the knowledge current?
  • Is it written in a language that is suitable for the area it belongs to?
  • Is the tone of the speech consistent?
  • Is there something pertinent to your company that is missing?

Product organization

One of the critical goals of product audits is to properly review the website to ensure that consumers can quickly find what they’re looking for. Google Analytics is where you’ll find it.

  • Product ranges and menus play an essential part in the consumer experience. When customers visit the website, they make snap choices, so providing complicated systems isn’t a brilliant idea. To maximize the categories, make sure they have appealing category names.
  • Examine customer navigation by looking at the website’s metrics, backend, and frontend. Optimize the search feature to ensure that it has accurate results.
  • Take the appropriate precautions with clients in mind, and conduct usability testing if necessary.


Is your website able to handle high levels of traffic? Furthermore, a fast-loading website will result in an improved user interface and higher conversion rates.

  • Check your website’s pace to see if any bugs need to be addressed. It would help if you used all of the best practices to increase your web hosting rate and quality.
  • If a large amount of traffic is diverted to a website, it sometimes crashes. So, do you have any plans to deal with it?

SEO Audit

Your eCommerce store’s popularity on search engines will increase if your SEO is good. It generates traffic, and if a consumer discovers your shop, they become travelers who return as regular customers. There are many SEO best practices to observe, but you can concentrate on making sure product sites are accessible to both users and search engines from an eCommerce standpoint.

Platform audit

A pre-existing network must be appropriate for the company’s needs. If the sales are declining month after month, it’s time to upgrade to a more suitable network. You’ll boost the customer interface, which will lead to further conversions. Conduct a platform analysis on your website to ensure that you’re using the best platform for your needs.

Plagiarism Checking

Plagiarized content lowers a website’s ranking as quickly as possible. When it comes to assigning orders to websites, Google has several stringent guidelines.

Many that do not create 100% original content are often removed from the search results.

As the most common search engine, Google is constantly concerned with the quality of information it provides to users. The goal is to have nothing but the best.

In terms of SEO, even a limited amount of plagiarized material can be a nightmare. That is why it is essential to use a plagiarism checker at all times.

Always try to find a recommended and advanced plagiarism detector to check for plagiarism. It will identify anything in great detail and flag everything that is even slightly plagiarized.

It can easily find plagiarized bits that may be missed by an ordinary plagiarism detection tool.


An eCommerce website audit is a necessary part of long-term planning. It assists you in developing the appropriate tactics to help you expand your market and revenue. When doing an eCommerce website audit, make sure to cover all facets of your business so that you can come up with a better way to improve conversions.

eCommerce Audits: Unearth, Enhance, and Excel Online

Brent Peterson
Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

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