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3 Benefits of Delivering Unified Commerce

Brent Peterson
Brent Peterson

In 2017, eCommerce was responsible for $2.3 trillion in sales world wide. With over 100,000 online stores fighting for customers’ attention, businesses are increasingly challenged to stand out in this competitive market. Although price and product quality are factors in the average consumer’s choice, they are no longer the top influence for customers. Instead, it’s all about the experience. With B2B and B2C platforms, companies can provide consumers with a satisfying shopping experience.

Foster Flexible Business Efficiency

The goal of any company is growth. As your company attracts more consumers, you need the proper technology to help your brand thrive. If you want to succeed long-term, crashing websites and software that won’t scale shouldn’t be a concern. With a centralized source for B2B and B2C they don’t have to be.

By implementing a unified platform, your company can foster flexible business efficiency. With unified commerce, you can grow your B2B and B2C platforms at the same rate. This can help your company save money. With a unified system, you only need to hire one team to manage the workload.

Support Unique Buyer Needs

In the age of the internet, B2B customers no longer want to go through a salesperson. Instead, they want to be able to order just as a B2C customer would. By unifying your eCommerce platform, you can support these unique buyer needs. Via this centralized platform, you can create customer specific features like quick order entry, rapid reordering from previous order, and quote requests from the website. These small yet crucial features can make your company stand out against the competition. Buyers are demanding more self-serve tasks via the web, and if you don’t offer it, they will find a competitor who will.

Serve Up Experiences More Seamlessly

Every customer base desires small nuances in their shopping experience. For clothing shoppers, they may want to see photos of the clothing on models like them, while customers buying books want to be able to read the novel descriptions. Depending on your customer’s needs, you can adjust your eCommerce site for a seamless experience. By providing these important functions in an easy to access manner, you will maximize the time, energy, and output of your base. Unified commerce platforms allow companies to customize a variety of B2B and B2C customer needs including catalogues and price lists, fulfilment options, and product suggestions.

For more help growing your eCommerce business, visit us at wagento.com today.

From Browsing to Buying: Put Wagento’s eCommerce Mastery to Work for You

Brent Peterson
Brent W. Peterson, President of ContentBasis LLC, is a pioneering eCommerce entrepreneur. His journey spans retail entrepreneurship to global workshops, with a passion for endurance sports. 

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