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The World of AI: Adobe Sensei

Brent Peterson Brent Peterson April 23, 2020

Creating personalized experiences for every customer that visits your eCommerce store can be tiresome and complicated without the right tools. Sifting through data, making changes to your site, developing marketing campaigns, and targeting the right audience can take valuable time away from other much-needed tasks that require your attention.

Luckily, artificial intelligence is expected to quickly pick up the slack on these time-consuming processes that plague creatives, marketers, analysts, and business owners alike. In fact, one report predicts that AI will contribute a staggering $15.7 trillion to the global economy by the year 2030. Currently, one of the most advanced AI technologies on the market is none other than the impressive Adobe Sensei.

What is Adobe Sensei?

Adobe Sensei expertly combines three various aspects of AI and machine-learning technologies into one powerful modern tool. First and foremost, the AI aspect allows Adobe Sensei to complete a wide variety of tasks, such as comparing two different documents to check for consistency or creating easy-to-read charts to depict data trends. Secondly, Adobe Sensei is equipped with machine learning and deep learning abilities, which means that the technology will actually learn and develop new connections with each interaction it has. In other words, as time goes on, Adobe Sensei will only become more adept at the tasks it’s assigned to complete!

Benefits of AI and Machine Learning

The senior director of customer and product analytics at Adobe, Sid Shah, says, “Good AI makes life easier. Great AI gets out of the way.” Adobe Sensei is designed to make the lives of professionals easier by taking over tedious tasks and allowing designers, analysts, designers, and marketers to focus on more abstract, creative concepts. Through its unmatched versatility and countless applications, here are just a few ways Adobe Sensei can dramatically improve your own business:

Provide insights backed up by advanced data analytics to help you make informed decisions.

  • Predict consumer behaviors based on a wide range of conversion factors and demographic information.
  • Create personalized marketing campaigns to deliver the right messages to the right person at the right time.
  • Make quick, accurate edits to your designs.
  • Find the right content you need with intuitive search tools.
  • Automatically adjust your budget and monitor your ad campaign performance.
  • Create digital documents seamlessly with content intelligence.

To get started with Adobe Sensei or to find out how else Adobe can improve your business, click here for more information.

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