How to Promote your Magento Store: The Ultimate Guide
Brent PetersonFebruary 1, 2021
Have you decided to create an online business to make some money? Currently, Magento is one of the best eCommerce platforms you can choose when it comes to starting an online store. Despite the platform’s great reputation, however, people don’t make as much money as they intend. This—in large part—has to do with a lack of promotion. If you are planning to start a new Magento store, be sure you come up with promotion strategies first!
Be the Best at Customer Service
First of all, you need to understand that having high-quality products means nothing if you have no idea how to deal with your customers. If you seek out top Magento stores like Nashonuma, you will find out that they have reached this status because their customers are satisfied with their services.
If you also want to be ranked amongst those online platforms, ensure that your customer service is top of the scale. Clients are curious about the quality and features of the products they are purchasing, so you must provide them with all the information they need.
Similarly, suppose your customers have some issues with the product delivered to them. In that case, you must find the true error and sort the issue. If a mistake or error is from your end, you must fulfill your client’s claim by product replacement or refund. If you believe that you are not responsible for that error, you must know how to convince or calm down your customer so that they do not lose trust in your Magento store.
Start Holiday Promotions
For some, the holidays may just be a time to relax and spend some time with family. For others, it can also be a season for successful business. You might have heard about different sales worldwide, including Black Friday sale, Christmas Sale, New Year Sale, and Thanksgiving Sale.
Well, these are just normal sales. Still, you can utilize other events as per your benefit, including Mother’s Day Sale, Father’s Day Sale, Valentine’s Day Sale, and St. Patrick’s Day Sale, etc. This whole idea might seem a bit unique. This is the uniqueness you need at your Magento Store.
Social Media Stories
The whole idea of posting stories began on Snapchat, and then every other social media platform began introducing the same feature. Well, you may have no idea, but this new feature is a powerful tool that you can use to your advantage. Even though a typical social media story disappears after 24 hours, you have no idea how much attention you can get from it for your Magento store.
People may ignore a few posts, but they never miss out on any story because they always get something unique and interesting. So this might be your chance to put up a few great sales to your clients. Posting a story is just an idea, but how well you represent your store depends on you. This is the point where you can either make some good money or simply lose it.
Contribute to Some Charity
You may have no idea, but people are always up for charity. Not only is giving to charity a good deed, but it can be of benefit to your business. Simply put up a sale and let everyone know that half the money from the sale will be donated to the homeless and poor, for example. This is the breaking point, and soon you will see a huge crowd of people gathered to help those in need with their money. This idea may not benefit you financially, but it will surely create a good reputation for your Magento store. A good reputation always means good business for that store in the future.
When it comes to marketing, there are few huge names worth mentioning like YouTube. Now you might be wondering how exactly YouTube is used for marketing. Well, when you try to convey a message about your product or Magento store in the form of some animation or simple video, it is known as Video Marketing, and YouTube is the best platform for Video Marketing.
The best thing about video marketing is that you don’t need to give a whole speech to convey your message; instead, just a short video will do much more than that. The reason behind this is that it is easy for people to understand something visually rather than theoretically. Here are some good tools for video marketing to reduce your effort: VidIQ, TubeBuddy, Agorapulse.
There are so many modes for marketing, but very few are effective now, as technology is continuously changing. The idea of marketing via email is peculiar: how can you promote your Magento store just by sending an email when it is only used to send messages or files to your loved ones.
First of all, you need to create a subscription request for every new user at your Magento store. After that, you can send them mails about any upcoming offer or sale at your store. Try not to overdo your emails because there is a possibility that mail services like Gmail or Yahoo Mail will start keeping your mails in spam. You can use different tools for email marketing like Moosend, Get Response, or Pabbly.
Besides sales, discount coupons are also great for attracting anyone to your Magento store. As a gesture of kindness and a marketing tactic, just give away a few discount coupons for your store for free to a few customers. Once your business starts blooming, you can turn to sell discount coupons like other Magento stores.
SEO for Your Magento Store
When it comes to digital marketing, you must remember that each and everything is directly or indirectly connected to SEO or Search Engine Optimization. It is not just for your Magento Store, but for any website that wishes to reach higher in ranks.
You need to know about SEO and that it’s a slow but effective method for Magento store promotion. All you need is an SEO expert who can handle your store promotion regularly. If everything goes according to the plan, you will soon experience a visible change in your store ranking.
These were some common, yet effective techniques for your Magento store promotion. Just start following them, and soon you will see your dream becoming a reality. No business rises in a matter of days or weeks; it will take time. Still, it will surely work if you promote your business effectively.
Basit Ali is an entrepreneur, marketer, and writer. Basit works as a content marketer at Cognizantt and working on projects like Essays.uk and Research Prospect where you can read the comprehensive guides and understand theoretical framework. His writing goes beyond traditional tech domains and includes interactive tips that are implementable in the world today. You can follow him on Twitter, Facebook and LinkedIn.
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