5 Key Metrics That Marketers Should Track with GA4 in 2023 

Did you know that Google Analytics 4 (GA4) is set to become the gold standard for data analysis? If you’re an eCommerce marketer, it’s time to get on board! GA4 reports are not just a new trend, they’re a game-changer. They offer a wealth of insights that can help you understand your customers better, optimize…

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Navigating the GA4 Transition with Wagento 

Are you receiving notices or emails from Google Analytics urging you to migrate to GA4? If yes, then, you must be searching for a seamless way to complete the Google Analytics 4 (GA4) migration in a hassle-free manner. But you don’t need to worry at all about the GA4 transition.   At Wagento, we strongly recommend…

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Boost Business Growth with GA4


In today’s digital landscape, data plays the driving force behind any successful marketing strategies. Businesses depend on analytics tools to understand consumer behavior, optimize campaigns, and measure key performance indicators (KPIs). Based on the information, businesses make educated choices that lead to business growth. Google Analytics has long been a go-to device for website tracking, but…

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GA4: Is Your Business Ready for Transition?


Google Analytics 4 (GA4) is replacing Universal Analytics. Starting July 1, 2023, Universal Analytics (UA) is going to stop processing data in standard properties. So, what does this mean for eCommerce store owners? Or, how it is going to affect the eCommerce websites? Let’s dive in. In this blog post, we will provide an overview…

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France Rules That Google Analytics Doesn’t Comply With GDPR

Google Analytics

Recently, an independent whistleblower in France found that the use of Google Analytics is non-compliant with the GDPR, forcing retailers to stop using the popular service for the time being. The GDPR (General Data Protection Regulation) is a law within the European Union that regulates the data protection and privacy rights of European citizens.  France…

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