Boost Business Growth with GA4


In today’s digital landscape, data plays the driving force behind any successful marketing strategies. Businesses depend on analytics tools to understand consumer behavior, optimize campaigns, and measure key performance indicators (KPIs). Based on the information, businesses make educated choices that lead to business growth. Google Analytics has long been a go-to device for website tracking, but…

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GA4: Is Your Business Ready for Transition?


Google Analytics 4 (GA4) is replacing Universal Analytics. Starting July 1, 2023, Universal Analytics (UA) is going to stop processing data in standard properties. So, what does this mean for eCommerce store owners? Or, how it is going to affect the eCommerce websites? Let’s dive in. In this blog post, we will provide an overview…

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