5 CRO Mistakes and How to Avoid Them
Conversion Rate Optimization (CRO) is a great way to increase your conversion rates and ultimately increase your company profits. However, the CRO process is not foolproof. If you make mistakes…
Establish a Conversion Rate Optimization (CRO) Program
The ultimate goal for any eCommerce business should be to turn leads into conversions. However, with so many options for customers online, it’s becoming increasingly difficult to close the deal….
Gartner Names Magento the Leader in Digital Commerce
Gartner, the leading firm specializing in international research and business advisory, has declared that Magento has achieved the gold standard of digital commerce for 2018. Every year, Gartner researches and…
Can’t Find Someone to Hire? Train First, Hire Later!
When your business faces a project that requires highly specific skills or a type of technology your employees aren’t familiar with, you generally have two choices: hire a new candidate…
Hazards and eCommerce Effects of Selling Fake or Low-Quality Products Online
According to a survey conducted by MarkMonitor in 2017, roughly 1 in 4 online shoppers reported that they had been tricked into buying a fake or bad-quality item. Of these…
Five Surefire Ways to Create a Better Customer Service Experience
When operating an eCommerce website, it’s easy to forget about customer service; after all, you aren’t seeing customers face-to-face as you would in a typical brick-and-mortar store. However, the customer…
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