Posts by Rodney Laws
What’s Regional Marketing & Where Does It Fit Into My Company’s Strategy?
Marketers like to cast a wide net, and it’s easy to see why. The more people you reach, the more leads you can generate: it’s all about playing the numbers. But there are major downfalls to this option (also known as the scattergun approach). Every prospect has unique preferences and requirements, and your message gets…
Read More