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Posts by Rodney Laws

What’s Regional Marketing & Where Does It Fit Into My Company’s Strategy?

By Rodney Laws | November 11, 2021 | 0
regional marketing

Marketers like to cast a wide net, and it’s easy to see why. The more people you reach, the more leads you can generate: it’s all about playing the numbers. But there are major downfalls to this option (also known as the scattergun approach). Every prospect has unique preferences and requirements, and your message gets…

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