Posts by Karl Kangur
Why How-To Guides Should Be an Essential Part of Your Content Strategy
In 2022, the consensus is that people have the attention spans of goldfish. And so, most brands look for ways to create short-form content that immediately grabs attention and provides value within a short time frame. Snackable content is on the rise, especially as more than 50% of all internet traffic now comes from mobile…
Read More5 Actionable Tactics for Reducing Cart Abandonment
The growth rate of eCommerce in 2020 was an astonishing 25.4%. Over 2 billion people had purchased goods or services online and spent more than $4.2 trillion. And the expectation is, online shopping will only get bigger in the upcoming years. But while more and more consumers are opening up to the idea of shopping…
Read More
