Posts by Eleanor Hecks
5 Specific Ways to Improve Your Website’s User Experience
Your website’s user experience (UX) can either keep site visitors there and turn them into leads or drive them away. Even little changes can make a significant difference in your conversion rates. What Makes a Great Website Experience? According to Netcraft, there are approximately 1.145 billion websites responding to pings. The number fluctuates from month…
Read MoreIs Cloud Security Right for Your Brand?
Most industries have data online at least part of the time in today’s global, virtual economy. Ensuring proprietary information and all your hard work doesn’t fall into the wrong hands should be one of your top priorities. Cloud security is right for any brand that does any business online. Why Is Cloud Security Important for…
Read MoreHow to Boost Your Conversions With These Four Simple Changes
Of the metrics available to small business owners, website designers, and digital marketers, conversions are the best indication of how well one’s digital presence delivers profitable, tangible results. Upping this number translates to boosting one’s standing in a world that does a substantial and growing portion of its shopping online. Thankfully, competing in the digital…
Read MoreHow to Incorporate Videos on Your Website for Better Engagement
How you incorporate videos on your website can have a big impact on engagement. Context, thumbnail choice and location can encourage visitors to click on video content. You’ll need to know how to incorporate video content on your site to increase engagement. These tips and case studies show how successful websites embed videos for maximum…
Read MoreHow to Create a Productive Workspace for Your Web Development Team
Increasing productivity among your web development team is conducive to business sustainability. Since we spend most of our time in the office each day, it’s fair to say that comfort significantly boosts performance. Most employers are unaware of how a productive workspace and, in turn, employee happiness can lead to success. Specific changes and features can…
Read MoreHow to Create Versatile Designs for Your Brand
Do the designs for your brand reflect your company persona? The most successful brands present a consistent image across any platform they appear. At the same time, you have to consider versatility for different digital backgrounds, print ads and varied sizes. Although there isn’t a recent number for the frequency the average person sees ads,…
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