Posts by Burkhard Berger
The Simple (But Definitive) Guide to eCommerce SEO
eCommerce SEO is something that every online store should do. It greatly helps with scalability and it improves almost every metric your business focuses on. There are a variety of trends in eCommerce, but this SEO activity has remained effective for so many years. Doing SEO for your eCommerce store can help with traffic numbers,…
Read MoreImprove Customer Journey for Better Conversions
Improving the customer journey helps businesses have better conversions and ultimately boost sales. Unfortunately, most businesses focus too much on their products and services that they forget about delivering a great customer experience. Focusing only on what you’re selling isn’t all bad, but it’s not just the only element to achieve business success. A study…
Read MoreTop 10 Ways to Use Content Marketing for eCommerce
Content marketing would be the most proven way for an eCommerce store to leave its competitors in the dust. The content of your business can play a significant role when it comes to consumer decisions. It can be a determinant of whether consumers choose you over other businesses. Given the importance of content marketing, it…
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