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PLAN YOUR PROJECT

Place: Online,
Date: November 29, 2019
Time: 09:00 AM GMT
$1850$1480 USD

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Home > Training > MANAGING YOUR MAGENTO 2 STORE (INSTRUCTOR-LED)

EVENT DESCRIPTION

SPECIAL OFFER

$1850$1480 USD

TARGET AUDIENCE

Magento store Owners, eCommerce managers, merchandisers, product or marketing managers, customer service, operations management and staff.

PREREQUISITES

Understanding of eCommerce and familiarity with eCommerce systems

LOCATION

Online
SEE MAP

DURATION

5 Days (4 hours per day)

PRESENTER LANGUAGES

English

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Course requires a minimum of Students register by January 10, 2020

COURSE OVERVIEW

This course gives merchants, marketing managers, and other admin users the basic information they need to set up and manage a Magento 2 store.
This course is based on Magento Commerce v2.3.x and Magento Open Source v2.3.xCOURSE OUTLINE

LEARNING OBJECTIVES

OUTLINE

  • Admin Overview
  • Application Architecture
  • Create Users and Roles, Role Scopes in Magento Commerce
  • Set Up for Business

UNIT 2: CATALOG MANAGEMENT

  • Creating Categories
  • Category Landing Page Appearance

UNIT 3: PRODUCTS

  • Understanding Product Types
  • Product Creation Basics
  • Product Creation
  • Importing and Exporting Products
  • Gift Cards in Magento Commerce

UNIT 4: CATALOG PRESENTATION

  • Layered Navigation
  • Category Permissions (Magento Commerce)
  • Arranging Products in a Category
  • Visual Merchandiser in Magento Commerce
  • Product Relations
  • Rule Based Product Relations in Magento Commerce

UNIT 5: CUSTOMERS

  • Customer Accounts and Wishlists
  • Gift Registries (Magento Commerce)
  • Customer Management
  • Customer Attributes (Magento Commerce)
  • Store Communications

UNIT 6: SETTING UP BUSINESS OPERATIONS AND FULFILLMENT

  • Setting Up Taxes
  • Payments and Shipping
  • Checkout Experience
  • Gift Wrapping & Gift Receipts in Magento Commerce
  • Fraudulent Payment Protection
  • Business Operations Reports
  • Fulfillment Process
  • Return RMA in Magento Commerce

UNIT 7: CONTENT AND MARKETING

  • About Content in Magento
  • Blocks
  • Pages
  • Widgets
  • About Promotions in Magento
  • Catalog Price Rules
  • Cart Price Rules
  • Dynamic Blocks in Magento Commerce
  • Customer Segments in Magento Commerce
  • Page Hierarchy in Magento Commerce
  • Content Staging and Preview in Magento Commerce
  • Pagebuilder CMS in Magento Commerce

UNIT 8: SEO AND CUSTOMER ENGAGEMENT

  • SEO 1: URL Rewrites
  • SEO 2: Metadata and other SEO tools
  • Customer Engagement
  • Reward Points in Magento Commerce
  • Reports for Marketing Users

OUR TRAINING CLIENT

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Contact us today to get your project started and hear more about all the awesome things we can do for you!

PLAN YOUR PROJECT