Work At Wagento

As the Marketing Manager , you will be responsible for overseeing the entire marketing department of WE (Wagento &Eway’s), which includes Wagento & eWay Corp., and our clients. Your primary responsibility will be to coordinate digital marketing strategies, assess and update Wagento’s our marketing plan.
Additionally, you will be responsible for supervising Partnership & Events, playing a vital role in revenue growth, and your position will require a professional, energetic attitude. As an important contributor to the Strategic Business Development team, you will work closely with Sales to handle the channel pipeline and go-to-market activities that bring new clients to Wagento.

WE (Wagento & Eway), is a software development company that offers 360° digital solutions to solve the toughest business challenges, including web design, UX/UI, website development, mobile app development, customer software development, managed cloud hosting, and cloud migration. We are proud to be an Adobe Commerce (Magento) Solutions Partner, BigCommerce Golden partner, VTEX partner, AWS (Amazon Web Services) Consulting Partner, and a Microsoft Cloud Solution provider. With a growing list of clients and team members throughout the world, WE offers a fantastic opportunity for ambitious, career-minded, team players who are passionate about digital marketing.

 Managerial:

• Reports to CEO and President.
• Works with the designers, Project Managers & Operation department.

Requirements & Responsibilities

• Lead the development and execution of marketing strategies and products for the organization.
• Collaborate with the CEO and leadership team to align recommendations for the Marketing Plan.
• Provide guidance to the Marketing & Desing team and oversee the daily workflow of the department.
• Establish performance specifications, cost, price parameters, market applications, and sales estimates.
• Coordinate marketing projects from start to finish, ensuring on-time delivery, within budget, and meeting desired outcomes.
• Evaluate, manage, and control the performance of all marketing campaigns, assessing ROI and KPIs.
• Oversee new and ongoing marketing and advertising activities, motivating the target audience to “take action.”
• Conduct comprehensive market research, analyze consumer behavior, and research demand for our services and products.
• Monitor market trends, research consumer markets, and competitors’ activities to stay informed of industry developments.
• Develop brand awareness and positioning, both internally and externally.
• Analyze brand positioning and consumer insights, translating them into plans and go-to-market strategies to help generate revenue.
• Identify new market segments that will benefit from the company’s products and identify potential clients.
• Ensure all marketing assets are on-brand and aligned with the global business strategy.
• Analyze target market information to identify and recommend effective marketing approaches.
• Direct and implement the organization’s advertising and promotional strategies.
• Create and manage project budgets, timelines, and advertising campaigns.
• Collaborate with senior executives to develop growth plans for the organization.
• Attend Adobe (Magento and other partners) marketing conferences and events to gain knowledge.
• Plan and execute webinars to engage with potential clients and partners.
• Approve and manage incoming and existing partners for both LATAM and North America.
• Manage the pipeline of deals and leads for Strategic and Technology Partners.
• Communicate professionally with large brands such as Adobe, PayPal, BigCommerce, Shopify, etc.
• Evaluate and implement partner collaborations and co-marketing initiatives that support lead generation and revenue goals.
• Conduct cost-benefit analyses to determine which events should be scheduled to maximize ROI.
• Represent Wagento at partner events and conferences to raise brand awareness and generate leads.
• Interview, train, supervise, and manage department staff.
• Provide leads for Strategic Technology Partners to BDRs.
• Develop a pipeline of merchant prospects through your partner portfolio to achieve lead generation and revenue targets.
• Utilize marketing automation and CRM tools such as HubSpot and Active Campaign and Crossbeam to manage partner leads and data.
• Create reliable financial reports and send contracts to sponsors, adhering to event budgets to avoid project overruns.
• Coordinate and organize travel arrangements for the team.
• Organize and execute global events, researching venues, suppliers, and contractors, then negotiating prices and hiring.

Supervises and Coordinates:

• • Service Records.
  • Updates to event websites as needed.
  • The Creation and Management of Content Calendar.
  • Assistance to Ops team with related projects internal and external.
  • Collaborate with Writers and our Creative Department to Produce Content.
  • Documentation Tracking.
  • Provides constructive and timely performance evaluations.
  • Establishing and maintaining relationships with partners and sponsors.
  • Coordinate with vendors, exhibitors, and stakeholders during event planning.
  • Managing events and addressing potential problems that may arise.
  • Pipeline of merchant prospects through your partner portfolio to achieve lead generation and revenue targets.

Qualities we seek:

• Friendly and outgoing personality.
• Dedicated and hardworking.
• A team player who can collaborate effectively.
• Organized and goal-oriented individual.
• A competitive spirit that strives for excellence.
• Strong communication skills.
• A self-starter who takes initiative.
• A strong desire to continually learn and grow professionally through ongoing education.

Requirements: 

• Proven experience managing a marketing team.
• A minimum of five years of experience in marketing and long-range planning.
• Experience coordinating digital marketing projects.
• Proven experience as a Brand Manager or Associate Brand Manager with a track record of developing successful brand and marketing strategies.
• Experience with various digital marketing forms, including content marketing and social media marketing.
• Proficiency in HTML, content management systems, and design software.
• Established portfolio of media and PR contacts.
• Ability to identify target audiences and devise effective campaigns.
• Proven budget management abilities.
• A degree in marketing or a related field.
• Fluent in conversational English for non-Anglo-American Speakers.
• Strong analytical skills paired with a creative mindset.
• Data-driven thinking and a natural affinity for numbers.
• Effective communication skills for working in a multicultural company.
• Keen awareness of the latest trends and marketing best practices.
• Attentive to detail.
• Ability to multitask and possess practical time management skills.
• Thorough understanding of market development.
• Expertise in marketing strategies and practices.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Effective supervisory and leadership skills.
• Proficient in Microsoft Office Suite or related software.
• Prior experience as a CRM (Customer Relationship Management) user and tracking (Jira preferred).
• Previous software/web development experience is a plus.

Benefits:

(They vary depending on the location contracted in the US, LATAM, or APAC).

• Weekends off.
• Paid Certifications.
• Leaves and holidays.
• Competitive salary.
• Health benefits.

Job Type: Full-time

Remote: YES

Hiring In: México, LATAM