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Is Headless Commerce the Future of eCommerce?

Brent Peterson Brent Peterson March 7, 2019

In the highly competitive world of eCommerce, business leaders must create unique digital experiences to satisfy their customers, but a leader’s creativity can often be limited by the type of platform or CMS their site uses. However, by integrating headless commerce architecture, also known as “microservices,” online retailers can successfully develop flexible, outstanding stores. Headless commerce has been steadily increasing in popularity, but it might not be right for everyone. This guide will explain what exactly headless commerce entails and how to know if it’s right for you.

What is Headless Commerce?

Headless commerce is designed to give customers the ultimate shopping experience by separating the front end of your website from the management aspects of the back end. Traditionally, the two ends of an eCommerce store would require lots of coding in order to retrieve information, which can cause slow page loading times. With headless commerce, API calls are used to retrieve information, leading to a much faster website. In addition to API, the separation of the front and back ends allows online visitors to have highly personalized journeys while you can easily manage the technical functions of your business and customize your site from behind the scenes.

Pros and Cons

Most importantly, headless commerce can easily boost a website’s overall speed, which is crucial for online success. Headless commerce is praised for being flexible and scalable because business leaders can easily customize their stores to stay up-to-date and even enter the global market while still giving customers personalized experiences. The separation of the front and back ends of an online store may also benefit security measures and make it less likely to experience downtime.

However, maintaining two separate systems for a single online store can be more difficult and costly at first, and there are still changing developments being made to headless eCommerce implementations. Also, some third-party integrations may have to be connected to the front and back end, which is tough to do on different systems.

Should You Consider Headless Commerce?

Headless commerce is a great solution for businesses that are growing rapidly, sites that are very content-heavy, and stores that manage items that are continually shifting and changing. It can also be extremely helpful for online retailers who want more control over customizing individual customer experiences or business leaders who dream of having an omni-channel reach. Headless commerce may not be cost-effective or beneficial for smaller businesses, but it just may be the solution for thousands of growing businesses around the globe.

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