How to Create and Optimize an SEO-Friendly Website
Thinking about setting up a new website? Instead of waiting until your eCommerce store is up and running before you focus on SEO, you can kill two birds with one stone by using the following tips:
Write User-Friendly URLs
As you’re planning the layout of your site, be sure to focus on the appearance of your URLs. Every link should be short, descriptive, and easy to remember (and type!). Unnecessary symbols, words, or capitalized letters should be eliminated to reduce potential confusion and to avoid looking like dynamic URLs. Creating static, unchanging URLs will be easier for search engines to crawl, and they’ll be simpler for your customers to find.
Think Mobile First
In 2017, over 50% of all web traffic generated worldwide was due to mobile users. Thousands of businesses have scrambled to create mobile-friendly websites in order to stay relevant to modern consumers. In addition, mobile commerce itself is becoming more commonplace around the globe, and Google’s algorithm has changed to prioritize mobile-friendly sites over those that don’t cater to mobile users. Since Google accounts for over 90% of global mobile searches, it’s essential to follow their rules if you want to be found by customers.
Slow websites are not tolerated by online customers today. People expect sites to load quickly, no matter whether they’re using their phone, tablet, or computer. If your website takes more than a few seconds to load, you’ll likely see high bounce rates and fewer total conversions. However, there are plenty of ways you can speed up your Magento 2 site—even on heavy traffic days:
- Optimize your images.
- Enable flat categories and products.
- Merge all of your CSS and JS files.
- Set up your CDN (Content Delivery Network).
- Enable caching.
- Reduce the server response time.
Build Stunning Product Pages
A well-designed website will boost your SEO rank, but if you want to maximize conversions, it all comes down to your product pages. A cluttered or hard-to-read product description can easily make a customer lose interest and click off your store to check out a competitor’s offers. While you’re optimizing your product pages, remember these tips to capture your customers’ attention and encourage them to buy from your site:
- Use concise bullet points so people can quickly scan through the information.
- Do keyword research and incorporate relevant terms into your content.
- Allow buyers to post reviews of the products.
- Include a link to another related product the shopper may enjoy.
- Provide high-quality photos of each item.
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