BigCommerce B2B: Power Up Your Online Store
Soumi Biswasabril 17, 2023
The B2B eCommerce market is experiencing rapid growth. Over the past few years, B2B companies have understood the importance of a strong online presence. Plus, they are tweaking the buying experience of their customers. The B2B eCommerce market has moved beyond the simple buying experience and is rather focused on customer engagement. In fact, with the help of BigCommerce B2B solutions, the B2B eCommerce market is tailoring its operations for catering to the needs of target customers.
1. B2B Market Is Booming
The B2B eCommerce industry is booming. There is no doubt that B2B eCommerce is going to play a crucial role in the coming years to help businesses succeed.
The COVID pandemic saw many businesses closing their physical doors and moving online. During that time, moving online was essential to keep the business running. But post-pandemic looks like merchants have well-accepted this trend.
While the B2C business model might be popular among some businesses but the most important business model is B2B as it’s turning out to be the fastest-growing business.
In fact, the B2B-centric storefront designed with BigCommerce B2B Edition empowers you to develop a storefront specifically designed for your B2B audience. This includes tailored navigation, product catalogs, and pricing structures that address the distinct needs of your B2B clientele.
2. BigCommerce B2B: An eCommerce Platform Tailored for B2B
In the ever-evolving world of B2B commerce, having a platform that caters specifically to your unique needs is crucial. BigCommerce B2B offers a comprehensive, tailored solution that can help you overcome the challenges faced by B2B businesses and unlock your eCommerce store’s full potential.
Businesses using the B2B BigCommerce platform can leverage its powerful features to reap huge benefits, such as streamlining their operations, enhancing customer satisfaction, and more.
3. The Market Scenario
In fact, B2B eCommerce is expected to grow by 20% from 2023 to 2030 in North America. However, in other parts of the globe also B2B eCommerce is facing a revival.
For instance, in 2022, 70% of B2B revenue came from the Asia Pacific region only. Further research suggested that by 2023, B2B eCommerce sales will reach a value of $1.8 trillion with 17% accounting for B2B sales.
In fact, in Mexico, the eCommerce market is segmented by B2C eCommerce and B2B eCommerce. It is expected that Mexico’s eCommerce market is expected to register a CAGR of 16.8% during the forecast period 2023 to 2028.
3.1. Simplifying The B2B eCommerce Landscape
The B2B eCommerce landscape seems daunting, especially with the constant technological evolution and ever-changing customer expectations.
However, simplifying the B2B eCommerce strategy is not only necessary but also essential for business success. Let’s explore how to make B2B eCommerce solutions like B2B BigCommerce more approachable and efficient for businesses.
Well, as the world of B2B eCommerce continues to evolve, businesses must adapt to meet the unique needs of their customers. One critical aspect of this process is selecting an eCommerce platform that is specifically designed for B2B businesses.
In the rest of this post, let’s take you through the importance of having a platform like BigCommerce that caters to B2B businesses. Plus, allow us to introduce the BigCommerce B2B Edition as a tailored solution for your eCommerce store.
But before delving deep into the details of B2B BigCommerce features and how this platform is helping B2B businesses, understanding the B2B and B2C eCommerce differences is important.
4. Differences Between B2B and B2C eCommerce
When it comes to eCommerce, B2B and B2C businesses have distinct requirements.
B2B transactions often involve more complex pricing structures, larger order volumes, and a greater need for customization. As a result, B2B eCommerce platforms must be equipped to handle these complexities.
However, B2C eCommerce focuses on providing a seamless and enjoyable shopping experience for individual consumers. These transactions typically involve straightforward pricing, smaller order volumes, and a higher emphasis on user experience.
As a result, B2C eCommerce platforms must be designed to cater to these specific needs, offering easy navigation, engaging visuals, and personalized recommendations to delight customers and encourage repeat purchases.
4.1 Understanding the B2B Customer
Businesses before using the power of eCommerce platforms like BigCommerce B2B Edition for their online store should have a proper idea of the B2B customers.
First, one must understand the characteristics of B2B clients. This will eventually help to differentiate between B2B clients and the final consumer.
Well, it must be kept in mind that the B2B customer is not an individual. In fact, they are a company with specific needs and goals. These customers look for efficient services from the other businesses they have reached out to. The moment they see that their needs are not met, they move to a competitor.
To serve customers better, understanding B2B eCommerce trends is important. some of the trends that one will get to see in 2023 and the coming years are mentioned below. They are:
4.1.1. Composable eCommerce
Customize your business application by seamlessly combining essential management functionalities to address specific needs, streamlining company operations with simplicity, speed, and flexibility.
4.1.2. Buyer Analysis Optimization
Companies are enhancing their customer journey analysis to better understand customer needs and develop tailored solutions that cater to them more effectively.
4.1.3. Sustainability in eCommerce
Pursue energy efficiency by eliminating traditional, wasteful processes. By hosting data in the cloud, customers appreciate your company’s commitment to sustainability, boosting their confidence in a more responsible provider.
4.1.4. Unified Commerce
Connect your back-end system to the customer-facing platform, delivering an improved customer experience across all channels. This integration eliminates many issues met during online shopping, ensuring a seamless buying process.
Well, these are some trends that are there to stay for the B2B eCommerce market. These trends must be kept in mind while implementing eCommerce solutions like B2B BigCommerce while serving B2B customers in a better way. Only when customers are happy will businesses succeed.
Now, let’s see the challenges faced by B2B businesses and how eCommerce platforms like BigCommerce B2B help.
5. The Challenges Faced by B2B Businesses
It’s clear that B2B eCommerce businesses face a lot of complexities. In fact, B2B businesses often struggle with managing customer relationships, providing personalized experiences, and streamlining the buying process.
A platform that is designed specifically for B2B transactions can help address these challenges, enabling businesses to improve efficiency and customer satisfaction. This is where platforms like BigCommerce B2B prove helpful.
6. BigCommerce B2B Edition
Well, BigCommerce B2B is known to offer a tailored solution for B2B eCommerce. Basically, BigCommerce B2B Edition is a comprehensive, fully integrated solution that caters specifically to the needs of B2B businesses.
It comes loaded with powerful features that help with managing complex transactions, streamline your operations, and enhance the overall customer experience.
7. Key Features of BigCommerce B2B Edition
Wondering about the key features of B2B BigCommerce? Read on.
7.1. B2B-specific Storefront
If you are running a B2B business and you want to create a B2B specific storefront, then B2B BigCommerce is going to help you with that need. The BigCommerce B2B Edition empowers you to develop a storefront specifically designed for your B2B audience. This includes tailored navigation, product catalogs, and pricing structures that address the distinct needs of your B2B clientele.
7.2. Custom Pricing and Catalog Management
B2B businesses know that handling multiple pricing tiers and client-specific catalogs effectively is crucial for B2B enterprises. With BigCommerce B2B, this task gets simplified as it comes packed with sophisticated tools. The tools enable you to establish custom pricing rules, manage customer segments, and generate individualized catalogs.
7.3. Enhanced Customer Management
BigCommerce B2B platform offers powerful customer management features, such as account-based pricing, custom payment terms, and credit limits. These tools enable you to provide your customers with a personalized and streamlined buying experience.
7.4. Seamless Integrations
Businesses can take the help of BigCommerce B2B Edition to flawlessly connect with other B2B applications such as CRM, ERP, and many other automation platforms designed for marketing. These integrations support the optimization of your workflow and guarantee the smooth operation of your business.
8. How BigCommerce B2B Is Powering Online Storefronts?
It’s a known fact that in the competitive world of B2B eCommerce, it’s essential to have a robust platform that supports business growth and addresses unique business needs.
BigCommerce B2B Edition is the perfect solution for this. It offers scalability, security, a rich ecosystem of apps, and comprehensive support. Let’s see how B2B BigCommerce can enhance the B2B eCommerce journey.
8.1. Scalability for Businesses
The BigCommerce B2B Edition caters to businesses ranging from small startups to large corporations. As your company expands, the platform seamlessly adapts to accommodate your changing requirements.
With the ability to effortlessly integrate new features and functionalities, your online store stays competitive and adapts swiftly to the shifting market landscape.
8.2. Secure Platform
In the B2B eCommerce sphere, security is of utmost importance. The BigCommerce B2B offers a dependable and secure foundation, ensuring the protection of your data and transactions. Equipped with top-notch security features and frequent updates, BigCommerce allows you to concentrate on expanding your business while it handles the safety of your online store.
8.3. Rich Ecosystem
Unlike other eCommerce platforms, the BigCommerce B2B platform features an extensive array of B2B apps and integrations, enabling you to enhance your store’s functionality and improve your processes.
With access to various tools ranging from inventory management and order processing to CRM and marketing automation, you can refine and elevate your B2B eCommerce experience.
8.4. Expert Assistance
The BigCommerce B2B Edition provides extensive support and resources to guarantee your success. With a committed team of specialists available 24/7 to help, as well as a wealth of resources and tutorials at your disposal, you’ll have all the necessary tools to unlock your store’s full potential.
9. Reasons That Make BigCommerce the Best Choice for Online Store
There are many eCommerce platforms in the market. But have you wondered what makes BigCommerce platform the ultimate choice for building an online store?
BigCommerce has truly become one of the top eCommerce platforms worldwide. It’s revolutionized the way businesses are creating an online storefront. And believe it or not, it has played a significant role in the growth of millions of businesses around the world.
Well, when you are looking to power your online storefront, you need an efficient platform to do so. With BigCommerce, you not only get an efficient platform, but it also allows you to create a perfect storefront that offers customers a seamless and engaging experience.
9.1. BigCommerce: Way It Is Different
BigCommerce has this amazing blend of enterprise functionality, open architecture, and an app ecosystem. Its performance really sets the bar high for other eCommerce platforms in the market.
Now, BigCommerce B2B can help businesses grow like never before. Imagine experiencing a significant boost in online sales at 80% lower costs, time, and complexity compared to on-premises software.
That’s rapid business growth right there! In fact, over 60,000 SMBs, 2,000+ mid-market enterprises, and 25 Fortune 1000 organizations, not to mention well-known brands like Assurant, Ben & Jerry’s, and Gibson, all rely on BigCommerce for their B2B and B2C e-commerce needs.
10. The Benefits of Choosing BigCommerce B2B Edition
If you are running a B2B business and want to use BigCommerce B2B Edition, then you have nothing to worry about. The B2B BigCommerce is going to help you in the following ways.
10.1. Streamlined B2B Operations
By adopting a platform like BigCommerce B2B that is designed specifically for B2B transactions, you can streamline your operations and improve the overall efficiency of your business.
10.2. Enhanced Customer Experience
BigCommerce B2B Edition enables you to provide your customers with a personalized and seamless shopping experience, which can lead to increased customer satisfaction and loyalty.
10.3. Scalability and Flexibility
BigCommerce B2B is designed to grow with your business, providing the scalability and flexibility you need to adapt to changing market conditions and customer demands.
11. BigCommerce B2B: Transparent Pricing
The BigCommerce B2B Pricing is transparent. BigCommerce offers 4 pricing tiers for businesses of all sizes. There aren’t any hidden fees or transaction costs. Hence, one can be confident that you’re getting the best value for your investment.
Here is a brief breakup of the BigCommerce Pricing structure that one should know.
|BigCommerce Standard||BigCommerce Plus||BigCommerce Pro Edition||BigCommerce Enterprise Edition|
Businesses can pick anyone based on their needs and pay for it accordingly. However, BigCommerce B2B pricing is going to be different from the Standard and Plus plans.
Well, in the ever-evolving world of B2B eCommerce, having a platform that caters specifically to your unique needs is crucial. Going for BigCommerce B2B won’t be a bad idea.
12. Understanding the Pricing Structure in Details
Are you thinking about venturing into the world of B2B eCommerce? If so, you’ve decided to go with the BigCommerce B2B Edition. It’s important to dive into the pricing details of this popular eCommerce platform and even compare it with its competitors.
By the end of this post, you’ll have a better understanding of what to expect when it comes to pricing and what factors to consider when choosing the right platform for your business. So, let’s get started!
13. BigCommerce B2B Edition Pricing Tiers
Basically, BigCommerce offers two primary pricing plans for B2B businesses, the Pro Plan, and the Enterprise Plan. Each plan is designed to cater to different business needs and requirements. Thus, providing a tailored solution for your B2B eCommerce store.
Now, let’s explore the tiers offered by BigCommerce B2B Edition.
13.1. BigCommerce B2B Pro Plan
Let’s look into the pricing plan and features of BigCommerce B2B Pro in detail.
The Pro Plan starts at $299.95 per month. If your online sales exceed $1 million, there’s an additional cost of $150 per month for every $200k in sales above that threshold.
It is designed for growing businesses with advanced eCommerce needs. Includes features like customer segmentation, price lists, and quote management. The best thing about this edition is that it offers priority support and API support.
13.2 BigCommerce B2B Enterprise Plan
Let’s check the pricing plan and features of BigCommerce B2B Enterprise in detail.
The Enterprise Plan offers custom pricing tailored to your business’s specific needs and requirements. You’ll need to contact BigCommerce directly to receive a personalized quote.
The Enterprise Plan includes all the features of the Pro Plan, plus additional enterprise-level functionalities. You’ll have access to custom B2B features like contract pricing, custom payment terms, and credit limits. This plan also provides premium support, dedicated account management, and priority API support.
In other words, the Enterprise Plan offers custom pricing tailored to your business’s specific needs and requirements. You’ll need to contact BigCommerce directly to receive a personalized quote.
14. BigCommerce B2B: Additional Costs to Consider
Aside from the monthly subscription fees, there are some additional costs you may need to consider when using BigCommerce B2B Edition. These additional costs are usually categorized into the following:
14.1. Third-Party Apps and Integrations
- Some apps and integrations may require additional subscription fees
- Costs will vary depending on the specific apps and services you choose to use
14.2. Custom Development
- Depending on your business’s unique needs, you may require custom development for your online store
- Costs for custom development will vary based on the complexity of the project and the developer’s rates
These are some factors that would affect the BigCommerce B2B pricing. So, you need to be careful while considering the edition you want to use.
15. Pricing Comparison of BigCommerce B2B vs. Shopify Plus, Magento Commerce
Now, let’s compare BigCommerce B2B Edition pricing with its competitors, such as Shopify Plus, Magento, and others.
15.1. Shopify Plus
First, let’s look at the pricing structure of Shopify Plus and its features.
15.1.1. Pricing Structure
Monthly subscription fee based on usage and sales volume. Shopify charges additional fees for using third-party payment gateways.
15.1.2. Shopify Features
Shopify offers a wide range of B2B features, which includes wholesale channels, customer pricing, and custom payment terms. Plus, it also provides access to the Shopify App Store for added functionality.
15.2. Magento Commerce
Now, let’s look at the pricing structure of Magento Commerce and its features.
15.2.1. Pricing Structure
Annual licensing fee based on your business’s gross sales revenue.
Magento comes loaded with extensive B2B features, including customizable pricing and catalog management, and integration with popular ERP and CRM systems. It has a large marketplace of extensions for added functionality.
Understanding the pricing structure of BigCommerce B2B is essential to determine whether it’s the right fit for your business.
Well, by considering the costs associated with each pricing tier, as well as any additional expenses for third-party apps, integrations, and custom development, you can make an informed decision about the best B2B eCommerce platform for your needs.
Remember to compare BigCommerce B2B Edition pricing with other platforms to ensure you’re getting the best value for your investment.
16. Factors to Consider When Choosing a B2B eCommerce Platform
Before making a final decision about the B2B eCommerce platform that you want to pick, then consider the following factors:
16.1. Business Size and Growth Potential
You should always choose a platform that can scale with your business growth.
16.2 Required Features and Integrations
Always determine the features and integrations that you might need to streamline your operations and provide a seamless customer experience. Make sure the BigCommerce B2B Edition you are going to meet that.
16.3. Budget Constraints and Long-term Costs
You should consider not just the upfront costs, but also the long-term expenses associated with maintenance, upgrades, and additional features. Only after that, you should pick a plan for the B2B BigCommerce.
16.4 Level of Support and Resources Provided
You should always look for a platform with comprehensive support and resources to help you succeed.
Keeping these factors in mind, choosing the right platform becomes even easier.
Are you looking to elevate your eCommerce store to new heights? With the rapid growth of the B2B eCommerce marketplace, it’s more important to implement the right eCommerce solutions. That’s where Wagento steps in. As a leading eCommerce agency, we offer customized solutions that can optimize your store and help you unlock your store’s full potential.
Simplifying the B2B eCommerce landscape is about understanding the needs of customers and creating a streamlined, enjoyable shopping experience. Only when B2B businesses focus on these key areas, it is going to drive customer satisfaction and business growth. So, leverage the full potential of BigCommerce B2B and scale your business.
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