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Effective LinkedIn Strategies for B2B Marketing

Brent Peterson Brent Peterson December 23, 2020

Effective LinkedIn Strategies for B2B Marketing

LinkedIn is a professional platform which has come a long way since its inception. Being one of oldest social media platforms, it has made it possible for people and businesses to connect with each other. With productive and successful connections formed on LinkedIn, a number of businesses have prospered. With its number of users going on an upward slope year by year, today LinkedIn has around 315 million members.

LinkedIn for Business:

LinkedIn has more than 30 million companies who have joined as business users. With its powerful features and functionalities, businesses can expect to create trustworthiness, meaningful connections, and derive the expertise of professionals across the world. A number of LinkedIn marketing tools are available for businesses of varying size and types. Even B2B and B2C have got tools on LinkedIn which businesses can utilize to effectively implement their marketing strategy.

Is Linked in an Effective Marketing Tool?

The truth is LinkedIn actually works for B2B marketing. Marketing executives rate LinkedIn the highest in terms of getting returns from social media initiatives. It is useful for businesses and helps getting those leads. Of all the social media platforms, LinkedIn is the most effective platform in generating B2B leads.

Here’s some statistics for those who have qualms about effectiveness of LinkedIn in B2B lead generation.

Following are some of the steps you need to follow to give an edge to your business profile on LinkedIn:

Prep up Your LinkedIn Business Profile: Show to the online world that you have an active business profile with regular status updates, business videos, articles, certifications, and expertise. Your professional profile must reflect some activities which show that you are not in a hibernation mode.

Update Your Company Information: With changes occurring every now and then, both in the way businesses function and the environment, it is important to keep your company page updated with the latest information about the changes adopted.

Create Useful Content: Always post meaningful and valuable content which helps readers improve their lives. The more relevant and useful your content, the more the number of your followers will be.

Post Videos: Video posts generate more engagements than those with plain content or text. According to study, a video post gains 4 to 5 more engagements than a text post. Uploading a native video directly rather than embedding links will surely get your business more attention.

The above were basic steps to follow to bring your LinkedIn account to the spotlight. However, if you want to accelerate the speed with which your LinkedIn business account gives you the results, you must read on.

Most Effective LinkedIn B2B Strategies:

  • Make a Showcase Page:
  • Create and Publish Interactive Posts:
  • Create Your Groups and Join Other Groups:

With this feature of LinkedIn, you can create showcase pages which can help you promote specific brands which are a part of your company. They help in segmenting your inbound traffic. If you have a business unit which can be linked to a group of people, then you must create a showcase page for it.

Showcase pages represent brands or business units. They help in focusing your marketing efforts, thus establishing long-term relationships with the target audience.

For instance, if you are into the cosmetics business, then you can create a showcase page for make-up products wherein you have a specific audience.

Posts which seek answers are the ones which engage the viewers the most. Interactive posts compel the reader or viewer of the post to comment on it. Asking a question related to a product to elicit a response from others is the best strategy to increase engagements and likes.

For instance, a simple post asking the audiences to name a burger generated more than 2500 likes and 8000 comments in just 23 days.

Find groups which you think might be interested in your business niche. Searching groups in your business niche is a great way to attract leads. Use relevant keywords to perform a group search. The idea is to join such groups and maintain some level of activity which keeps you in the limelight.

The groups you join should be very much relevant to your target audience. Also, they should be very active and have regular updates. This will pave your way to establishing relationships with individuals from the B2B world.

At the same time, you should also create groups to attract leads. The idea is to depict yourself as an expert and not as a seller. This will pave the way for more interactions.

About the Author

Ankit Patel is a Marketing/Project Manager at XongoLab Technologies LLP and PeppyOcean which offers top-notch mobile apps development services globally. As a hobby, he loves to write about new & upcoming technology, business, and marketing. His write-ups have been published on popular platforms like TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and more.

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