speed index

The Importance of Speed Index and How to Improve Your Score

Speed Index (SI) isn’t part of Google’s Core Web Vitals, but it’s still a crucial performance metric that can help you create a better experience for your visitors. The SI…

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illustration vs. photography

Illustration vs. Photography: What’s Better for Your eCommerce Website?

There’s no question about the impact web design can have on the success of your eCommerce business. Research has consistently shown that aesthetic factors like the color scheme, layout, and…

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largest contentful paint

What’s LCP and Why Does It Matter?

Largest Contentful Paint (LCP) is one of the three Core Web Vitals that Google developers created to measure the most important aspects of a user’s online experience. Simply put, LCP…

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explainer videos

Turn Curious Visitors Into Valuable Customers With Explainer Videos

There are people out there with problems that your products or services can solve. And often, all that stands between them and a shopping decision is a better understanding of what your product is all about.   That’s where video marketing and explainer videos come in.  …

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speed optimization

Speed Optimization & Performance Tips for Your Magento 2 Site

Despite being one of the most popular eCommerce platforms on the market today, Magento 2 stores can be frustratingly slow. Several issues can cause website performance issues, such as over-customizing…

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designs for your brand

How to Create Versatile Designs for Your Brand

Do the designs for your brand reflect your company persona? The most successful brands present a consistent image across any platform they appear. At the same time, you have to…

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