IFB Appliances Doubled Their Daily Sales Volume with Wagento
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In April 2021, Wagento launched a brand-new website for IFB Appliances. The India-based company desperately needed to modernize their online presence in order to keep up with growing demand and create better customer experiences. With help from Wagento developers, IFB was quickly able to double their daily sales volume after migrating from the Magento 1 platform to Magento 2.
Since 1989, millions of customers in India have trusted IFB to develop and provide reliable, affordable home appliances. The company has established itself as an industry leader by creating some of India’s first household solutions, including:
- India’s first front load washing machine
- India’s first 100% clothes dryer
- India’s first 3-in-1 washer/dryer/refresher
- India’s first smart load washing machine
Along with laundry appliances, IFB has other divisions dedicated to kitchen appliances, modular kitchens, commercial appliances, air conditioners, and helpful tools and accessories. The company holds itself to high standards in each category, and the core values of IFB are evident in every way the business operates. Above all, IFB strives to deliver “an innovative product that consistently outperforms peers and outstanding service that makes every customer smile.”
When IFB first connected with Wagento, developers were quick to recognize possible roadblocks and areas of concern. Migrating the store from Magento 1 to Magento 2 was the main goal of the project, but in order to do so, the Wagento team would have to carefully navigate the unique complexities of IFB’s website.
IFB’s Magento 1 site was designed and customized in ways that didn’t adhere to the best practices. The fragile, and sometimes unnecessary, customizations had to be reworked before developers could move forward with the migration. Secondly, IFB was heavily reliant on 3rd party extensions, providers, and other software vendors to maintain all their desired functionalities. The development team had to identify which extensions and apps were really necessary with the improved Magento 2 platform.
In April 2020, Wagento started to work on IFB’s migration. The team recommended migrating to Magento Commerce, a highly scalable option that would best suit IFB’s current needs and future goals. Once IFB agreed to this suggestion, the Wagento team went above and beyond to provide excellent support and service to the brand.
Throughout the duration of the project, Wagento team members spent several hours working outside of standard business hours. In some instances, developers worked until 4 AM to ensure that deliverables were submitted on time. Managing the complicated Magento 1 website and transferring data to the new Magento Commerce platform wasn’t always easy, but the dedicated team impressed IFB with their timeliness, high-quality work, and consistent communication.
To fully accomplish the migration, Wagento decided to use the following solutions:
- Custom developments
- Extension integrations
- 3rd party ERP integrations
After the upgrade to Magento 2, IFB’s sales volume doubled. On the Magento 1 platform, the sales volume was roughly $2,018 to $2,690 per day (₹150,000 to ₹200,000). Magento 2 helped IFB increase sales volume to $4,036 to $5,381 per day (₹300,000 - ₹400,000).
Furthermore, IFB’s cache coverage is now at an average of 95%, and the hit ratio of the cache is at an average of 96%. The Magento 2 site can easily manage IFB’s growing traffic, which reaches peaks of 300,000 to 400,000 requests per day. With the scalability and out-of-the-box capabilities of Magento Commerce, IFB is well-prepared to expand their business and successfully sustain their growth.
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